Labor-Shortage-Multifamily

The Labor Shortage is Affecting Multifamily – Here’s How BetterBot Can Help

The pandemic is truly the gift that keeps on giving. Along with other trends accelerated by the rise of the coronavirus, new and worsening labor shortages are gripping almost every industry. In the multifamily sector, labor shortages of construction and property management workers have been a fact of life since the Great Recession, but an aging workforce and a failure to fully recover from that recession has left the industry in a tight spot as the pandemic reaches its second year. At the same time, new technologies and tools are making it easier for leasing teams to keep up with quickly rising demand. 

BetterBot is one of those tools. A multifunctional property management chatbot, BetterBot has been helping property management teams automate the leasing journey since 2018. Here’s how it can help give your team a leg up in 2022.  

How BetterBot can help leasing teams thrive during a labor shortage

A survey put out by AppFolio and the National Association of Apartments (NAA) asked property managers what their biggest challenges were in 2021. Unsurprisingly, more than 50% listed staffing and recruitment as top concerns. Whether your multifamily team is facing labor shortages or not, rising demand in multifamily is making it harder to keep up with day-to-day tasks and provide excellent service to prospects. 

It’s clear that this trend isn’t sustainable. But where current customer support methods simply can’t keep up with the pace, BetterBot can. Here’s how:

24/7 Service

A lot can happen before and after business hours. And more than likely, your prospective renters are looking up your property after your team has clocked out for the day. In fact, ​​our research has shown that 58% of our customer’s traffic occurs after hours. If you don’t have a built-in system to assist people when you’re OOO, you’re really shooting yourself in the foot. 

Here’s a surprising stat – 20 years ago, 50% of all leads went unanswered. Today, that statistic hasn’t changed. This lines up with the fact that multifamily teams have consistently been understaffed, and that labor shortage makes it tough to connect with every lead. Fortunately, BetterBot offers a simple fix. Think of our customizable chatbot solution like an always-on extension of your leasing team. No matter the time or day, it’ll always be there to offer 24/7, 365 support on everything from scheduling appointments to answering questions about your property – and more. 

More qualified leads

With housing costs quickly pushing many out of the single-family market, many people are choosing to rent instead. But not every property is the right fit for a particular person. And it can be a particularly grueling task for property teams to weed out unqualified leads day in and day out. 

BetterBot can take care of it. BetterBot for Leads makes sure prospects never slip into the cracks. And it helps you figure out which ones to target. Our chatbot manages leads from any marketing source and converts them 3x faster than standard ILS. And if that wasn’t cool enough, we have an 50% open rate on our follow-ups, 16.9% of opens click to our bot and nearly 30% of all prospects become leads. No more missing out. 

More time back for your teams

Of course, one of the biggest consequences of not having enough team members is that the employees you do have don’t have enough time. For many leasing teams, it’s simply impossible to get through every task that needs to be completed in a day. And even if your team devotes more time to particular tasks, that means others will get ignored. All of this combined can create an overwhelming work environment, which can be detrimental to your workforce. 

BetterBot makes it easy to relieve some of the burden on your teams. Both BetterBot for Web and BetterBot for Leads gives time back to your teams by handling customer service and managing your list of leads. When you’re not having to constantly answer questions about your property or pick the best leads, you can spend more time cultivating valuable relationships with prospects and current renters. 

Easy access to info and resources

Making sure information about your property is accessible to everyone is critical these days. One of our favorite things about our chatbot is that it can be integrated pretty much anywhere. This means that people who find your property on social media or Google My Business can interact with BetterBot and get answers to their questions right where they are, without having to navigate to your site. 

The key to getting great leads today is meeting people where they already are. BetterBot can do exactly that even in the midst of a labor shortage. Learn more here!

Prospect Management Tools You Should Know About

Prospect management may sound like a daunting task, but it doesn’t need to be. Today’s property management companies are finding tools that help ease the process on their leasing teams in several different ways. A couple of the tools that you need to know about include: 

  • CRM 
  • Leasing Automation Tools 
  • Self-Guided Tours 
  • Chatbot Technology

CRM 

Having the right CRM can make or break your prospect management process. CRM stands for customer relationship management, and typically this type of platform will allow teams to manage the customer’s interactions, prospect data, and share among the group. So how do you know if your CRM platform is working for you? There are many things you want to make sure your partners have. You will want to make sure your CRM allows you to see your prospect’s data effortlessly so that your team can manage communication. You’ll also want to make sure it supports your sales and marketing efforts. You should see where your prospects are coming from and how their leasing journey flows. 

One CRM that is making waves in the multifamily industry is Rent Dynamics’ CRM. Rent Dynamics’ CRM helps property management teams attract leads, qualify and manage prospects, and increase resident retention all in one spot. They have helped their clients see an average of 47% of leads converting to tours using their platform. Thanks to the intuitive UI and process streamlining within the tool, leasing agents who use Rent Dynamics’ CRM see extremely high engagement scores across emails, calls, and follow-ups. Utilizing a platform such as Rent Dynamics allows property management teams to save time and convert more leases across the board. 

Leasing Automation Tools

Leasing Automation tools allow your teams to streamline the process and save time. These tools can follow up with the prospect and find the most qualified leads, which would enable the site teams to spend more time on complex tasks that require more attention. For example, BetterBot’s latest product, BetterBot for leads, intercepts prospects at the point where they are gathering information. The bot then weeds out the people who are not serious about leasing at that community and only passes along the most qualified leads. 

Self-Guided Tour Technology

More and more renters prefer a self-guided tour interaction when exploring their potential home. Using self-guided tour technology allows them to schedule a tour on their terms and control the experience. Rently reports 83% of renters would take a self-guided tour if offered and 42% of self-guided tours completed come after hours and on weekends. With platforms such as Rently, the prospect undergoes a quick verification, a one-time use code to get into the unit, and customizable directions. Once the tour has been completed, the platform sends over a link to complete the application and continue the process, saving the leasing team time and allowing prospects to tour the property the way they want. 

Chatbot Technology

Chatbots allow potential customers to find the information they are looking for easily. They work 24/7/365 to give renters the information when they want, where they want, and how they want. Chatbots should handle menial tasks for the leasing team, which saves time, much like leasing automation tools. Using BetterBot’s chatbot technology coupled with leasing automation, properties saved an average of 57.4 hours per property per month. That’s more hours than one leasing agent would typically work in a week. When looking for a chatbot, it’s crucial to find one that can sit anywhere prospects are looking, including social media, ILSs, Google, and more. When utilizing a quality chatbot, leasing teams will save time, and prospects will get the answers they need. 

Again, we know that prospect management can sound like a huge responsibility. However, using the available tools for you and your teams will make a huge difference. To discover more tools that you can use designed for the multifamily industry, check out our article on Putting Together A Tech Stack That Makes Sense For Your Business.

Can-Chatbots-Replace-Humans

Can Chatbots Replace Human Agents?

Imaginations run wild as soon as you mention the word “chatbot.” Recent movies have contributed to the idea that bots can be dangerous and jeopardize human jobs. While that may be the case in the film, in reality, chatbots should not replace humans. Chatbots are great for fulfilling simple intents and menial tasks. However, when it comes to higher-level problems, that’s where humans excel.

Instead of looking at chatbots and humans as either/or propositions, it’s crucial to think about them as a creative way to solve problems. Chatbots can supercharge the abilities of human agents by focusing on those repetitive tasks so that humans have time to focus on solving more complex issues that require emotional and intelligent engagement. In fact, a study conducted by Informs PubsOnLine shares that when chatbots are upfront about the fact that they are bots, prospects are 79.7%. more likely to buy. So why not let chatbots jump in and do some of the heavy lifting?

Some ways chatbots can help support leasing teams include: 

24/7 Availability

Use a chatbot on your website to assist visitors 24 hours a day. The chatbot can help prospective renters find the information they are looking for, like finding a home, and subsequently hand them off to the appropriate person. The chat transcript is shared with the human agents, eliminating repetition and speeding up the process.

Boost Engagement

Chatbots can be used to boost engagement with existing clients. A chatbot can be perfect for managing maintenance or other simple requests without the necessity for phone calls. This can speed up the time it takes to service a request and, in turn, improve customer satisfaction.

Nurture Leads 

Frequently properties become overwhelmed with the number of leads entering their inbox. That’s where chatbots come in. Some chatbots (including BetterBot) offer the ability to follow up with and nurture leads in the beginning stages while handing off only the most qualified leads. This allows for better closing ratios, as these leads are most likely to convert. 

In conclusion, chatbots won’t be completely replacing humans any time soon. They are meant to help them with simple tasks so that humans can focus their attention on more complex tasks. If you’re considering chatbot solutions, check out our article on 6 things to consider when looking for a chatbot solution

Leasing after hours

5 Ways Leasing Teams Can Serve Prospects After Hours

Business hours are a thing of the past. Today, people expect great customer service 24/7, 365. And if you can’t offer that, people will go elsewhere. Especially in multifamily, property management teams should expect that many prospective leads are looking up their property after hours. At BetterBot, for example, we know 58% of our traffic happens after we turn in for the evening. Of course, the logical question is, how can leasing teams best serve these prospects? Thankfully, it’s easier than ever to get people the info they need on your property –  no matter when they’re looking for it. 

Must-haves for leasing after-hours customer service

Online reviews

What do you do when you hear about a new restaurant or hotel? More than likely you immediately look for reviews. People looking for their next apartment often do the same. According to the Bureau of Statistics, 93% of consumers read online reviews regularly, 85% trust online reviews as much as a personal recommendation, and 40% form an opinion after reading one to three reviews. That’s pretty significant. 

And while it might seem tempting to not enable online reviews on sites like Yelp or Google My Business, forgoing transparency can come at a cost. Consider Destiny, one of our author’s stories that shows just how important online reviews can be – even when they’re negative. 

“I once ran into a situation where I fell in love with a property online. However, the Google reviews were disappointing to read. There were tons of reviews complaining about the property, but I couldn’t shake my love for how the property looked. A few days later, I decided to visit the property to see it firsthand. When I met with one of the leasing agents, she explained how they recently acquired the property and have been trying to make up for all the turmoil the last management caused in the three weeks they owned the property. The leasing agent walked me through all the changes that were going to be made and the problems they were currently working on.”

Conversational chatbot

BetterBot is the the #1 multifamily chatbot for a reason. People don’t want to wait to speak with a live representative when they’re curious about your property. Having a chatbot integrated into your website and social media can make it easy for prospects and current renters alike to get help with a variety of things, from scheduling appointments to learning about your property.


At BetterBot, our chatbot uses guided conversation to lead users through prompts. Your leasing team can customize these prompts to reflect your unique brand and property offerings. 

3D tours 

Virtual 3D tours have been rising in popularity for a while, but ever since the pandemic hit, they’ve skyrocketed. People want to see what their dream apartment looks like before they visit in person. Especially if many of your renters are transplants from another area, offering high-quality 3D tours of your apartments can be a great way to turn prospects into leads. What’s more, you can easily integrate 3D tours into your BetterBot chatbot! 

A great social media presence

Along with online reviews, one of the first places people go to check out your property is social media sites like Facebook and Instagram. No matter when people are looking up your accounts, they’ll be able to get a great idea of what it’s like to live at your property if you’ve taken the time to add plenty of up-to-date pictures and information. 

When people are ready to interact with your team, they can easily do so without having to visit your website, thanks to BetterBot. With full integration available wherever you have a digital presence, you can make sure no lead gets left behind. 

Non-gated info

One of the biggest disappointments people face when searching for a new apartment is gatekeeping. We’ve all experienced it – you’re trying to find something on a company’s website and get a pop-up asking for your contact info before you can access the info. Or the dreaded “call for pricing” message on your homepage. 

No one should have to call your number or give you their personal details just to get basic information. By keeping everything transparent, you can avoid this common customer frustration. What’s more, you’ll give your team valuable time back from having to answer endless phone queries. 

Still, it’s important to get people’s contact info if you want to be able to follow up with them. BetterBot’s guided conversation flow asks for this information in a natural way – without gatekeeping crucial information.

Multifamily-Marketing-Trends

Multifamily Marketing Trends To Look Out For In 2022

As the multifamily industry continues to evolve, some practices are essential to keep top of mind. 2020 brought massive change to the industry, and 2021 was no different. Now, looking forward to 2022, you may be wondering what’s on the horizon. We’ve got you covered with the multifamily marketing trends to watch in the upcoming year.

Increasing Social Goodness

Social goodness is one thing more and more prospects, residents, and employees are becoming aware of. They want to know what impact companies are making in the world. In the realm of property management, individuals are wanting to see higher involvement through community efforts at the property level. This impacts not only the world around you but also the reputation of your company and communities. Residents are also highly considering social goodness as part of the resident experience. People are looking for easy ways to get involved in causes around them and providing opportunities to make a difference is crucial. 

We caught up with Paul Edgeman at Thrive Communities, they recently created a “Strive to Thrive” internal organization to coordinate their efforts and maximize organizational impact – Thrive’s teams have had a blast building tiny houses, partnering with Move for Hunger for consistent measurable food donations, and organizing clothing drives for aspiring professionals in need.

First-Party Data Takes Over

Meeting consumers at their first touchpoint can tell a lot about their behavior and what’s working — that’s where first-party data comes in. For example, BetterBot collects first-party data because it is the first touchpoint. With the reports that are available in BetterBot’s dashboard, you can see where traffic is coming from and how they interacted with the information you’ve provided. You’re able to see what renters really want to know and where they are actually looking for their next home. This data becomes important because it helps your team make big decisions like where to allocate spending.  

Short-Form Video Marketing Efforts

In the past few years, content creation has become increasingly important. In fact, social media posts with videos have 48% more views. Social video generates 1200% more shares than text and image content combined. One trend that is occurring more and more is an increase in short-form video marketing efforts. Christina Singleton, Co-Founder of Show My Property (SMP), the apartment industry’s biggest provider of video content, recommends short-form video released weekly onto social media feeds, a video advertising strategy that suits each platform (it’s not one size fits all), and a website video to live on the top third of your homepage, on loop – for the greatest success. Video content should be one of the following: authentic, beautiful, funny, inspiring, emotive. One of these will evoke emotion and create a memory, below is one of Show My Property’s favorites.

Automation of the Prospect and Resident Journey

Of course, the switch to automation may seem daunting. However, it’s essential to embrace the shift so that you can take full advantage of it. Utilizing automation such as chatbots, follow-up processes, and lead nurturing are some of the trends we see more and more of. This trend is not meant to replace humans but to help them. Not only does this provide a great user experience for prospects, but it also helps the teams save time, allowing them to focus on more important tasks. Embracing automation is one thing your communities will want to begin doing in the year 2022 and moving forward. 

Again, we know that it can feel overwhelming to think about what’s to come in the year ahead, but it doesn’t have to be! You’ve already taken the first step by researching what trends to watch out for. Now it’s time to put these multifamily marketing trends into action. For more ideas on how to take your marketing to the next level, check out our article about Pandemic Tech Trends That Are Here To Stay & How our Leasing Chatbot Can Help.

4 Things BetterBot has learned from scheduling over 300,000 appointments

We are proud to say that BetterBot has officially scheduled over 300,000 appointments in just 3 years of being live. That being said, there are a number of lessons we’ve learned from our experience scheduling this many appointments and we want to share 3 very important lessons. 

There Is A Time And Place For Lead Gating

In certain situations, it may be appropriate to ask for a prospect’s information before providing more information. However, we have learned that in the multifamily atmosphere, the bounce rate can skyrocket if there is not enough information provided. Throughout scheduling over 300,000 appointments, we have seen a 92% show rate, which is 276,000 prospects we have helped through the door. A huge reason for this is that we don’t lead gate in order to find information. Prospective renters have a transparent experience that allows them to find all the information they are looking for all in one place. This also helps make sure that the leads that are making their way into the system are the most serious leads. 

Guided Conversation Works For Scheduling Appointments

From the beginning, BetterBot has adapted to changes as we’ve learned. Early on, we built the largest proprietary Natural Language Processing (NLP) database in the multifamily industry, and we scrapped it for several reasons. We moved over to a Guided Conversation model because it’s fast and effective. Plus, Guided Conversation never breaks, which means prospects are not left frustrated and confused. Guided Conversation is also a simple platform. Having a simple platform helps break down information so that prospects can easily find and understand it. 

Just Because Your Office Is Closed, Does Not Mean Business Stops

We learned that traffic doesn’t always happen when your team is on the clock. 58% of leads are coming in after offices are closed. This means potential leads are looking for assistance at any time of day.  BetterBot has been able to come in as a solution and help share important information 24/7/365. Essentially, BetterBot is the leasing agent that never sleeps. It’s also more affordable than having someone on the clock at all hours. Business never sleeps, which is why it’s our mission to have our bots available to prospects wherever and whenever they want. 

A Smooth User Experience Is Essential

It is critical to show a smooth leasing experience by moving them through the funnel. Our goal is to arm the site teams with the tools to make the process as consistent and seamless as possible. Having an intuitive leasing process is crucial. For example, Rent Dynamics leverages BetterBot for the seamless user experience of scheduling an appointment to tour an apartment. This naturally brings those prospects into the leasing process. In turn, Rent Dynamics’ CRM simplifies the journey and helps to accelerate the process of leasing. The two work together to provide a smooth experience — BetterBot by getting users connected to the next step and Rent Dynamics by taking those users through the leasing journey. Not only is it creating a smooth user experience for the customer, but Betterbot has helped Rent Dynamics’ clients schedule 14,220 appointments and counting. Sounds like a win all around. 

At BetterBot, we are excited to hit some pretty significant milestones thanks to the help of our innovative team. In the last three years, we have continued to expand our offerings including the release of Student Bot, Affordable Bot, Senior Bot, and BetterBot For Leads. In addition to scheduling over 300,000 appointments, we have also greeted over 50 million prospective renters worldwide. We are grateful for all the lessons we’ve learned during this time. We will continue to share valuable information so that we can be an ever-improving source of knowledge. 

12 Multifamily Builder Trends That Will Shape the Industry in 2022

While we have yet to see the full impact of the pandemic on the multifamily space, the ripples are already spreading, impacting everything from rental prices to construction and development plans. What’s more, multifamily units are becoming more popular than ever, with 2020 alone seeing a 50% increase in multifamily units. But upholding the status-quo doesn’t fly with today’s renters. Their wants and needs are continuously (and quickly) evolving – challenging builders to find ways to rethink the multifamily experience. Today we’ll explore some of the most prominent multifamily builder trends that will likely shape the future of the industry in 2022 and well beyond.

Top multifamily builder trends for 2022

Bigger, smarter spaces

Whether they’re working from home or quarantining in place, people are spending more time in their homes than ever. And what they expect from their living spaces is changing.

Built-in home offices

One of the biggest concerns of builders today is incorporating the rise of work-from-home into their plans. Things like in-home work nooks and exterior balconies are becoming more popular additions to spaces, along with communal co-working spaces.  

Larger square footage

Along with more space for remote work, renters want more space overall. Following a several trend of shrinking apartments, we’re now seeing square footage head in the opposite direction. 

Softer materials, calming color palettes.

People want their spaces to be designed with a sense of safety and warmth – and want them to be easy to clean. Light neutral colors along with materials like hardwood, wool, and stone are becoming increasingly popular. Studio director of NELSON Worldwide John Lewis explained to Forbes,  “Exterior color trends have shifted towards embracing a softer and lighter color palette, those shades that instinctively make residents feel like a space is light, bright, and overall feels clean. 

A focus on health and sustainability

Another big umbrella trend for the industry centers on creating spaces that promote health, wellness, and environmental sustainability. 

Wellness spaces

Fitness centers and outdoor walking areas have become the minimum for residents looking to be part of a healthy environment and community. Developers today are being challenged to push the envelope forward when it comes to creativity, adding things like community gardens and dedicated yoga and meditation spaces to apartment complexes. 

Healthier buildings

Many new projects and developments are choosing to highlight sustainability and health in their design. Better air filtration, low VOC, and decarbonization strategies are all being prioritized by builders, with some striving to achieve LEED certification for their projects as well. 

Co-living

Today, some younger people are looking toward alternative living arrangements to reduce their footprint and build a greater sense of community. Apartments that combine private living quarters with shared kitchens and co-working spaces are becoming more popular. 

Premium amenities

Like we mentioned before, renters today are enticed by more innovative, more creative amenities that fit their needs. Here are just a few examples of premium amenities multifamily builders are looking to add to future developments. 

Rooftops and terraces

Outdoor communal spaces are more popular than ever, and for many people, a well-designed rooftop or terrace is expected (and not just in higher-end developments). What’s more, they can add a lot of value to multifamily assets, especially when designed with biophilic principles in mind. This design concept incorporates elements of nature, aiming to replicate the patterns and colors of the natural world to create feelings of calmness and joy.

Outdoor workstations

Along with more places to hang out with friends and neighbors outside, some residences incorporate outdoor workstations into their co-working plans to give people more opportunities to get outside. 

Pet-friendly spaces

Things like dog parks and even pet-daycare facilities are increasingly featured in multifamily developments in cities, especially in areas where some residents may still have a daily commute. 

Upgraded technology

Lastly, multifamily builder trends in 2022 are also set to feature smarter technology for both renters and property management teams alike. 

EV charging stations

Electric vehicle adoption is up and will likely continue to rise as vehicles become less costly. For those living in apartments, having easy access to charging stations is a must. 

Designated ridesharing areas

While traditional ridesharing has declined throughout the pandemic, many still use these services for things like food delivery. Having a dedicated parking area for pick up and drop-offs can be wildly helpful for renters who use these apps often. 

Leasing solutions

While builders cannot weave into their designs, many property management groups adopt chatbots to streamline prospective renters’ application and leasing processes. And once a renter is settled in, they can use these online solutions to do things like request maintenance and access property information 24/7, 365.

Want more multifamily insights? Learn about more multifamily builder trends and where the industry’s future is headed on the BetterBot blog.

Why Online Reviews Matter To Renters

According to research from the United States Bureau of Statistics, 93 percent of consumers read online reviews regularly, 85 percent trust online reviews as much as a personal recommendation, and 40 percent form an opinion after reading one to three reviews. 

When I was apartment shopping, I read 5 to 10 reviews on every apartment I was considering. 

Whether it was good or bad. 

Respage wrote an article called Why apartment Google reviews matter more than others and stated, “Google considers apartment reviews when determining the ranking of local organic search results. This implies that communities with positive apartment ratings get a higher ranking than communities with negative reviews. Another element Google considers is the number of apartment reviews, and those with the most reviews are rewarded by having their apartment ranks boosted.” 

Reviews give you insight into the property that might be hidden behind all the photoshop pictures on the website. 

When I was searching for an apartment, I would be more focused on how a property manager would respond rather than the problem itself. 

It allowed me to see how property managers handle problematic situations. 

While I understand Google reviews sway someone’s decision, here’s why I give apartment complexes the benefit of the doubt sometimes when they have a negative review. 

I once ran into a situation where I fell in love with a property online. However, the Google reviews were disappointing to read. There were tons of reviews complaining about the property, but I couldn’t shake my love for how the property looked. 

A few days later, I decided to visit the property to see it firsthand. 

When I met with one of the leasing agents, she explained how they recently acquired the property and have been trying to make up for all the turmoil the last management caused in the three weeks they owned the property. 

The leasing agent walked me through all the changes that were going to be made and the problems they were currently working on. 

The moral of the story is if you are having doubts about a property, it’s best to go to the property yourself and get firsthand experiences. 

Another tip! You can always bring some Google concerns up to the leasing agent and inquire about the issues mentioned.

When it comes to reading online reviews, my suggestion would be to search for the apartment complex on multiple platforms aside from Google.

While Google reviews hold a lot of weight regarding how people make decisions, other platforms such as Facebook and Apartment.com can have more authentic reviews. 

50 Conversational Leasing Stats You Need to Know in 2021

What is conversational leasing?

Conversational Leasing & Conversation Marketing work hand in hand. Refining the way of communicating with your prospects online. Leverage marketing automation to reduce the overall demand on your leasing staff to create meaningful touchpoints for your prospect inquiries that help convert your prospects when they are ready. Assisting them with their research and information-grabbing process by providing immediate engagement and access to the information they are looking for. Whenever they want and wherever they happen to inquire from.

BetterBot inserts your leasing agents into the conversations when and where it matters most while handling the menial tasks and unqualified prospects.

How can conversational leasing enhance your prospect’s leasing journey?

  1. On average, leasing teams leverage Conversation Leasing solutions see an average savings of 56.3 hours per month. (BetterBot)
  2. On average, communities that have marketing automation in place convert their ILS leads in 13 days versus the typical 45 days with standard marketing practices. (BetterBot)
  3. 49% saw improvements in their overall customer lifetime value when using a conversational sales solution. (Drift)
  4. A study showed that 9 out of 10 consumers would like the option to use messaging to contact a business (Twilio).
  5. Conversational marketing enables brands to communicate with existing customers and prospects in a way that’s more personalized and conversational, enabling the customer to go deeper than the traditional pushed offer that they are used to. Marry this with SMS/MMS for maximum reach and engagement (the SMS open rate is 98%, and 90% of messages are read within 3 seconds), and you have a uniquely powerful direct connection to your customers. (Forbes )

Conversational Leasing & Marketing Stats to prove how effective this can be for your communities:

6. Most customers (56%) expect to find what they’re looking for from a company in 3 clicks or less (Salesforce)

7. 81% of buyers don’t fill out forms when they encounter gated content (LinkedIn)

8. At least 50% of your prospects are not a good fit for what you sell. (HubSpot)

9. 26% of customers were unhappy with the time delay after filling out contact forms (Whisbi)

10. By incorporating a quiz-like form or structure as a means to capture customer information has the potential to triple your conversion rate. (aumcore.com

11. Companies who are already automating lead management and conversational marketing witness a 10% increase in revenue after a 6-9 month period. (aumcore.com)

12. 36% feel they can’t get answers to simple questions (Drift)

13. 37% of sellers report that their buyers are frustrated by having to fill out repetitive online forms to get the resources and content they need. (Drift)

14. 36% believe their buyers are frustrated by a lack of digital self-service options available to them. (Drift)

15. 9 in 10 B2B sellers believe it is valuable to some degree to have a Conversational Sales solution in their sales process. And they’ve found that these solutions can enable success throughout the sales process. (Drift)

16. 53% of sellers saw improvements in overall revenue growth when using a conversational sales solution. (Drift)

17. 45% were able to learn more about their buyers in less time when using a conversational sales solution. (Drift)

18. 42% were able to accelerate revenue generation when using a conversational sales solution. (Drift)

19. 38% could book more qualified meetings when using a conversational sales solution. (Drift)

20. 52% of consumers are more likely to make repeat purchases if the company offers support via live chat (Kayako).

21. 79% of companies say that live chat has had positive results for customer loyalty, sales, and revenue (Kayako).

22. Conversations inside Facebook Messenger between companies and customers have a 30% better ROI than retargeting ads (Business Insider).

23. 54% of customers report companies need to transform how they engage with them. (Salesforce)

24. If you engage with a lead within five minutes of them indicating interest in your offer, you’re 100 times more likely to actually speak with them than if you wait even 30 minutes. The odds of qualifying that lead are also 21 times higher. (InsideSales)

25. 66% of consumers prefer to reach brands through messaging apps (Chief Marketer)

26. 45% of businesses have implemented conversational marketing as part of their marketing efforts (HubSpot)

27. Consumers who are frustrated with unresponsive brands on social or email have grown 5.7 times since 2019. (IBM)

28. Forty-one percent* of survey respondents say that they use conversational marketing to make a transaction or a purchase. About 7 out of 10* are using it for a quick response to their questions. Live chat is also one of the preferred ways that B2B consumers get in touch with organizations. (IBM)

How chat fits into the conversational leasing process: 

29. 80% of routine questions can be answered via chatbots (IBM).

30. 47% of consumers would be open to making a purchase completely from a chatbot (HubSpot).

31. 83% of consumers said they would be more loyal to a brand who offers a chatbot for tasks like making an appointment or handling customer service inquiries (Mobile Marketer).

32. 72% of people who have used chatbots find them to be helpful and informative (SUMO Heavy).

33. 40% of millennials say they interact with chatbots on a daily basis (Mobile Marketer).

34. Chatbots can reduce customer service costs by 30% (Chatbots Magazine)

35. 40% of millennials say they interact with chatbots on a daily basis (Mobile Marketer)

36. 40% of shoppers don’t care if they’re helped by an AI tool or a human, as long as their question gets answered. (HubSpot)

37. 35% of consumers want to see more companies using chatbots. (Opus Research)

38. 38% of consumers think brands should use chatbots for deals, coupons and promotions. (Uberall)

39. 80% of consumers who have engaged with a chatbot report it as a positive customer experience. (Uberall)

40. Nearly one-quarter (22%) of respondents said they already trust chatbot recommendations for product purchases. (Cognizant)

41. Business leaders claim chatbots have increased sales by 67% on average. (Forbes)

42. 64% of businesses believe that chatbots will allow them to deliver a more customized customer support experience. (Statista)

43. Chatbots are projected to save $0.70 per customer interaction (CNBC)

44. 68% use bots/live chat over forms or phone (Whisbi)

45. 57% of customers expected an immediate response from a chatbot, and 47% expected this from live chat. (Whisbi)

46. 80% of businesses are expected to have some form of chatbot automation instilled into their company by the end of the year. (aumcore.com)

47. 86% of online shoppers prefer proactive customer support, something that conversational marketing chatbots can offer immediately. (aumcore.com)

48. Over 300,000 messenger bots are active on Facebook (Social Media Today)

49. 86% of consumers prefer to use a chatbot than filling a form on a website (Drift)

50. 43% of sellers say they’re frustrated most by a lack of automation or AI to replace manual, repetitive processes. (Drift)

As you can see, conversational marketing is making a massive difference in the way businesses market their products. It is increasingly important to adopt these practices as processes evolve and grow. Reaching customers in new ways can be exciting but also daunting, so we are excited to be part of the solution. For more information on how BetterBot can help you with your conversational marketing processes, CLICK HERE

How Apartment Chatbots are Redefining Multifamily Customer Support

We’ve said it once, and we’ll say it again: chatbots are the future of multifamily customer support. In today’s world, traditional customer support methods just can’t keep up with the 24/7, 365 needs of consumers. But chatbots can, and they can do a lot more than simply showing off floorplans. Here’s how multifamily chatbots like BetterBot are redefining customer support for today’s property management teams.

Always-on service

58% of all of our customer’s traffic occurs after hours – that’s pretty significant. People today expect great customer service on their own time, whether that’s 8 am or 8 pm. By limiting your available hours to regular business hours, you’re greatly reducing your capacity to connect with these prospective leads. What’s more, we’ve found that, 20 years ago, 50% of prospective renter leads go unanswered by the property – and that stat is surprisingly the same today. What we hear through this stat is that property management teams are understaffed and don’t have enough time in the day to respond to each and every lead themself. Unfortunately, this is the case with most property teams, and likely won’t change. It’s a big problem, but fortunately it’s one that chatbots can help solve. 

When you start using chatbot tech, you’re essentially creating a customer service rep that’s always on and available. People looking for information on your property or wanting to set up an appointment can do so whenever they’re free. All you have to do then, is follow up!

A wealth of resources in the palm of your hand

Today’s chatbots can do so many things, and are fully customizable based on your team’s (and customers’) unique needs. Want to show off your property’s amenities? Check. Really excited to let people schedule appointments online? It’s simple to do with a bot. From giving prospects access to 3D tours to allowing current residents to request and schedule maintenance, what your bot can do is only limited by your imagination. Check out our BetterBot Demo to see a sampling of what your bot could do.

Guided conversation makes it easy to get leads

There are several different types of chatbot solutions available on the market today, and not all are created equal. From bots that use AI-based natural language processing to mimic human speech, to those leveraging pre-written conversations to some that use a mixture of both, there is a lot of variety in terms of the bots your property management team could potentially use. And through our trials, we’ve found that guided-conversation bots (those that use pre-written, branched dialogues) outperform other bots by a wide margin. 

When it comes to getting leads, you want to create a naturally-flowing conversation with your prospect. Lead gating doesn’t work, but by engaging customers in conversation with your chatbot, you can naturally lead your prospect where you want them to go, whether that’s to an information form, or to book an appointment. 

Better access and time saved

One of the awesome things about having a chatbot is that it allows customers to reach you across a variety of channels – not just on your property’s website. Our chatbot can be integrated wherever you have a digital presence, which means that people can interact with your bot and reach you on any social media platform. If you’ve built up a great digital marketing strategy, this means that people who learn about your property from Facebook, for example, can go to your Facebook page and immediately get answers to any questions they have without having to navigate to your website. 

Now more than ever, people value time and accessibility, and they want to be able to find you on the platforms they’re already on. The easier you can make it to engage with your customer service team, the more likely you’ll be able to convert those leads to new renters. 

Where the future of multifamily chatbots is headed

So where will we see chatbots go in the future? Ultimately, we think chatbots will become the primary marketing channel for people to connect with properties. As the multifamily space continues to integrate social media into their strategy, ensuring bots have an omnichannel presence across these platforms will be key in boosting engagement and generating new leads. 

Ready to build a bot for your property management team? BetterBot can help. And when you’re done, don’t forget to check out our guide to making your bot the best it can be



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