Why ILSs Love BetterBot

At BetterBot, it is vital for us to keep strong relationships with other partners in the industry. That’s why we’ve made a considerable effort to build strong connections with ILS vendors, also known as internet listing sites. These sites help prospective renters find their potential home a little bit easier by displaying local communities all in one place. They also allow the renter to filter some of the specific criteria they are looking for, including price, number of bedrooms, washer/dryer, and so much more. We are here to work with the ILSs. There are a few reasons why ILSs love working with BetterBot, including:

  • Improved Lead Quality
  • BetterBot Plays Nice
  • 24/7 Prospect Engagement 

Let’s dive a little bit deeper into each one! 

Improved Lead Quality

Frequently, ILS accounts will have an overwhelming number of leads come in through their platforms. 45% of all inquiries to the property are just asking for more information. That’s where BetterBot jumps in. BetterBot handles these initial inquiries, which lessens the number of leads that are not serious. Thus, providing improved lead quality and attributing these leads to the correct sources. No more fluffed-up numbers, just valid leads. 38% of companies could book more qualified meetings using a conversational sales solution such as BetterBot. 

BetterBot Plays Nice

Working together is essential to a thriving work environment, especially for vendor partners. BetterBot integrates with all significant ILS sites and works directly with their teams to provide a seamless experience for prospects and property management teams alike. We also integrate with all the multiple calendars so that appointments are accessible for the site team to manage and easy for prospects to schedule in one place. 

24/7 Prospect Engagement

BetterBot engages with prospective renters at any time of the day or night. No more unanswered inquiries. Each person that interacts with BetterBot gets answers to the questions they have and passes them along to the property at the appropriate point in the renter’s journey. This is great for ILSs because it encourages users to interact with their platform and move through more engaging topics. 

As we mentioned earlier, strong relationships are essential in the multifamily industry. BetterBot helps ILSs share more qualified leads and engage with renters 24/7/365. We also play nice with others and do everything in our power to create a seamless experience using leasing automation. If you’d like to learn more about which ILSs are standing out, check out this article from an experienced renter that breaks down an honest review of the most popular ILSs. 

Multifamily-Marketing-Trends

Multifamily Marketing Trends To Look Out For In 2022

As the multifamily industry continues to evolve, some practices are essential to keep top of mind. 2020 brought massive change to the industry, and 2021 was no different. Now, looking forward to 2022, you may be wondering what’s on the horizon. We’ve got you covered with the multifamily marketing trends to watch in the upcoming year.

Increasing Social Goodness

Social goodness is one thing more and more prospects, residents, and employees are becoming aware of. They want to know what impact companies are making in the world. In the realm of property management, individuals are wanting to see higher involvement through community efforts at the property level. This impacts not only the world around you but also the reputation of your company and communities. Residents are also highly considering social goodness as part of the resident experience. People are looking for easy ways to get involved in causes around them and providing opportunities to make a difference is crucial. 

We caught up with Paul Edgeman at Thrive Communities, they recently created a “Strive to Thrive” internal organization to coordinate their efforts and maximize organizational impact – Thrive’s teams have had a blast building tiny houses, partnering with Move for Hunger for consistent measurable food donations, and organizing clothing drives for aspiring professionals in need.

First-Party Data Takes Over

Meeting consumers at their first touchpoint can tell a lot about their behavior and what’s working — that’s where first-party data comes in. For example, BetterBot collects first-party data because it is the first touchpoint. With the reports that are available in BetterBot’s dashboard, you can see where traffic is coming from and how they interacted with the information you’ve provided. You’re able to see what renters really want to know and where they are actually looking for their next home. This data becomes important because it helps your team make big decisions like where to allocate spending.  

Short-Form Video Marketing Efforts

In the past few years, content creation has become increasingly important. In fact, social media posts with videos have 48% more views. Social video generates 1200% more shares than text and image content combined. One trend that is occurring more and more is an increase in short-form video marketing efforts. Christina Singleton, Co-Founder of Show My Property (SMP), the apartment industry’s biggest provider of video content, recommends short-form video released weekly onto social media feeds, a video advertising strategy that suits each platform (it’s not one size fits all), and a website video to live on the top third of your homepage, on loop – for the greatest success. Video content should be one of the following: authentic, beautiful, funny, inspiring, emotive. One of these will evoke emotion and create a memory, below is one of Show My Property’s favorites.

Automation of the Prospect and Resident Journey

Of course, the switch to automation may seem daunting. However, it’s essential to embrace the shift so that you can take full advantage of it. Utilizing automation such as chatbots, follow-up processes, and lead nurturing are some of the trends we see more and more of. This trend is not meant to replace humans but to help them. Not only does this provide a great user experience for prospects, but it also helps the teams save time, allowing them to focus on more important tasks. Embracing automation is one thing your communities will want to begin doing in the year 2022 and moving forward. 

Again, we know that it can feel overwhelming to think about what’s to come in the year ahead, but it doesn’t have to be! You’ve already taken the first step by researching what trends to watch out for. Now it’s time to put these multifamily marketing trends into action. For more ideas on how to take your marketing to the next level, check out our article about Pandemic Tech Trends That Are Here To Stay & How our Leasing Chatbot Can Help.

Top 3 Ways To Engage Traffic Before You Have a Website

Leasing up a new community can be a lot of fun and also a lot of work. Sometimes it can be a bit overwhelming. That’s why we’ve put together three easy ways to engage traffic before you have a property website. This way, you can be engaging with your prospective renters before you even have a building and getting your property in a great position to fill up. 

1.Get The Word Out 

First things first, you’ll want to get the word out about your property. Create some buzz on social media and get people excited about your community. Share what great features and amenities your property will offer. You can also partner with other social accounts to help spread the word. Get creative and think about how you can engage on social media and build your following. 

2. Answer Questions….FAST! 

It’s vital to acknowledge your prospective residents as early as possible. That’s why it’s essential to answer questions as quickly as possible. Prospects also want to be able to find information with ease. If your property does not already have a website, consider a chatbot solution. BetterBot offers a bot solution that you can use as a landing page while your property site is getting the finishing touches. Once your site is up, it’s easy to embed so that you never miss a prospect. 

3. Claim Listings ASAP

Be sure to claim your listing sites as soon as you can! Sites such as Google My Business, Yelp, and others may get created without your permission if you don’t act fast. This is why it’s crucial to have your finger on the pule and gain control of your listings ASAP. 

Working in a lease-up community can be stressful, but it doesn’t have to be! With these three steps, you can get your property in a great position to fill up in no time. For more information on how BetterBot can jump in and ease your workload, CLICK HERE. 


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