While affordable communities are often consistently full, they require an immense amount of attention. When considering an automation platform, many assume that it would work best for a community looking to lease more apartments. While this can certainly be the case, automation can actually help ease the workload for affordable communities, allowing the site teams more time to focus on caring for the residents they have. Here are a few reasons you should implement automation at your affordable community.
In affordable communities, high traffic is likely to be generated to the property. It’s common to find that a bulk of that traffic may be unqualified due to several factors. Having automation in place can help your properties prequalify to ensure that the traffic being sent to the communities is more likely to be qualified. In addition, it saves your leasing staff from having to answer common questions manually.
Managing your waitlist can be daunting, especially if your properties use the old-fashioned way — pen and paper! Implementing automation at your affordable communities could actually help you manage your waitlist more effectively. Now it’s easier than ever to manage who is next in line for a chance to live at your community.
Using automated lead nurturing, you can follow up with prospects interested in your communities. Your properties no longer need to be inundated with the number of follow-ups they must complete. It can all be set up for them. Your automation solution can answer questions wherever your properties can be found online: ILSs, websites, social media accounts, and more. Now those leads that come in can be attended to using processes that are predetermined and allow your properties more time.
Although many affordable communities may not necessarily need more leads, they do need to consider the prospect experience and what marketing tools are in place. Implementing technology such as automation could help supplement the work that the on-site staff is doing and ultimately save your properties time that could be allotted to more critical tasks. Learn more about how automation can help save time with the Ultimate Guide to Automation.