Automating the Leasing Journey is our specialty
We integrate with your tech stack and leading Multifamily CRMs
Our Multifamily Partners
Over 200 Property Management Companies use BetterBot to supercharge their leasing.
GatesHudson
Wasatch Premier Communities
Steadfast Management
LIVEbe Communities
Campus First Student Living
Rhapsody Property Management Services
CF Real Estate Services
Indigo Real Estate Services
P.B. Bell
Cushman & Wakefield
Paradigm
Scully
Lincoln Property Management
Pillar Properties
Crunching the numbers
BetterBot was built to save you time. We’ll let our numbers do the talking.
Engage with your
prospects Better
Studies show that real-time prospect engagement can boost conversions by up to 40%. So, when your prospect has a question, give them all the help they need.
The Property Management Chatbot
Stop forcing your prospects to come to you. BetterBot’s inserts you into the conversations when and where it matters most.
24/7 Prospect Engagement
The leasing agent that never sleeps. Over 56% of your website traffic happens after your office closes.
Fully Customizable
You want pickles on that? How about a funky hat? We make it how you like it.
Effortless Onboarding
From start to launch, our bots come fully trained and ready to go in 3 days or less.
Improved Lead Quality
45% of all inquiries to the property are just asking for more information. Let us handle it.
Multi-Lingual
Our bot is multi-lingual, so you can communicate with all your prospects.
Countless Integrations
Connect to any marketing solution, PMS, CRM and any aspect of your tech stack.
The BetterBlog
The pandemic is truly the gift that keeps on giving. Along with other trends accelerated by the rise of the coronavirus, new and worsening labor shortages are gripping almost every industry. In the multifamily sector, labor shortages of construction and property management workers have been a fact of life since the Great Recession, but an aging workforce and a failure to fully recover from that recession has left the industry in a tight spot as the pandemic reaches its second year. At the same time, new technologies and tools are making it easier for leasing teams to keep up with quickly rising demand.
BetterBot is one of those tools. A multifunctional property management chatbot, BetterBot has been helping property management teams automate the leasing journey since 2018. Here’s how it can help give your team a leg up in 2022.
How BetterBot can help leasing teams thrive during a labor shortage
A survey put out by AppFolio and the National Association of Apartments (NAA) asked property managers what their biggest challenges were in 2021. Unsurprisingly, more than 50% listed staffing and recruitment as top concerns. Whether your multifamily team is facing labor shortages or not, rising demand in multifamily is making it harder to keep up with day-to-day tasks and provide excellent service to prospects.
It’s clear that this trend isn’t sustainable. But where current customer support methods simply can’t keep up with the pace, BetterBot can. Here’s how:
24/7 Service
A lot can happen before and after business hours. And more than likely, your prospective renters are looking up your property after your team has clocked out for the day. In fact, our research has shown that 58% of our customer’s traffic occurs after hours. If you don’t have a built-in system to assist people when you’re OOO, you’re really shooting yourself in the foot.
Here’s a surprising stat – 20 years ago, 50% of all leads went unanswered. Today, that statistic hasn’t changed. This lines up with the fact that multifamily teams have consistently been understaffed, and that labor shortage makes it tough to connect with every lead. Fortunately, BetterBot offers a simple fix. Think of our customizable chatbot solution like an always-on extension of your leasing team. No matter the time or day, it’ll always be there to offer 24/7, 365 support on everything from scheduling appointments to answering questions about your property – and more.
More qualified leads
With housing costs quickly pushing many out of the single-family market, many people are choosing to rent instead. But not every property is the right fit for a particular person. And it can be a particularly grueling task for property teams to weed out unqualified leads day in and day out.
BetterBot can take care of it. BetterBot for Leads makes sure prospects never slip into the cracks. And it helps you figure out which ones to target. Our chatbot manages leads from any marketing source and converts them 3x faster than standard ILS. And if that wasn’t cool enough, we have an 50% open rate on our follow-ups, 16.9% of opens click to our bot and nearly 30% of all prospects become leads. No more missing out.
More time back for your teams
Of course, one of the biggest consequences of not having enough team members is that the employees you do have don’t have enough time. For many leasing teams, it’s simply impossible to get through every task that needs to be completed in a day. And even if your team devotes more time to particular tasks, that means others will get ignored. All of this combined can create an overwhelming work environment, which can be detrimental to your workforce.
BetterBot makes it easy to relieve some of the burden on your teams. Both BetterBot for Web and BetterBot for Leads gives time back to your teams by handling customer service and managing your list of leads. When you’re not having to constantly answer questions about your property or pick the best leads, you can spend more time cultivating valuable relationships with prospects and current renters.
Easy access to info and resources
Making sure information about your property is accessible to everyone is critical these days. One of our favorite things about our chatbot is that it can be integrated pretty much anywhere. This means that people who find your property on social media or Google My Business can interact with BetterBot and get answers to their questions right where they are, without having to navigate to your site.
The key to getting great leads today is meeting people where they already are. BetterBot can do exactly that even in the midst of a labor shortage. Learn more here!
Prospect management may sound like a daunting task, but it doesn’t need to be. Today’s property management companies are finding tools that help ease the process on their leasing teams in several different ways. A couple of the tools that you need to know about include:
- CRM
- Leasing Automation Tools
- Self-Guided Tours
- Chatbot Technology
CRM
Having the right CRM can make or break your prospect management process. CRM stands for customer relationship management, and typically this type of platform will allow teams to manage the customer’s interactions, prospect data, and share among the group. So how do you know if your CRM platform is working for you? There are many things you want to make sure your partners have. You will want to make sure your CRM allows you to see your prospect’s data effortlessly so that your team can manage communication. You’ll also want to make sure it supports your sales and marketing efforts. You should see where your prospects are coming from and how their leasing journey flows.
One CRM that is making waves in the multifamily industry is Rent Dynamics’ CRM. Rent Dynamics’ CRM helps property management teams attract leads, qualify and manage prospects, and increase resident retention all in one spot. They have helped their clients see an average of 47% of leads converting to tours using their platform. Thanks to the intuitive UI and process streamlining within the tool, leasing agents who use Rent Dynamics’ CRM see extremely high engagement scores across emails, calls, and follow-ups. Utilizing a platform such as Rent Dynamics allows property management teams to save time and convert more leases across the board.
Leasing Automation Tools
Leasing Automation tools allow your teams to streamline the process and save time. These tools can follow up with the prospect and find the most qualified leads, which would enable the site teams to spend more time on complex tasks that require more attention. For example, BetterBot’s latest product, BetterBot for leads, intercepts prospects at the point where they are gathering information. The bot then weeds out the people who are not serious about leasing at that community and only passes along the most qualified leads.
Self-Guided Tour Technology
More and more renters prefer a self-guided tour interaction when exploring their potential home. Using self-guided tour technology allows them to schedule a tour on their terms and control the experience. Rently reports 83% of renters would take a self-guided tour if offered and 42% of self-guided tours completed come after hours and on weekends. With platforms such as Rently, the prospect undergoes a quick verification, a one-time use code to get into the unit, and customizable directions. Once the tour has been completed, the platform sends over a link to complete the application and continue the process, saving the leasing team time and allowing prospects to tour the property the way they want.
Chatbot Technology
Chatbots allow potential customers to find the information they are looking for easily. They work 24/7/365 to give renters the information when they want, where they want, and how they want. Chatbots should handle menial tasks for the leasing team, which saves time, much like leasing automation tools. Using BetterBot’s chatbot technology coupled with leasing automation, properties saved an average of 57.4 hours per property per month. That’s more hours than one leasing agent would typically work in a week. When looking for a chatbot, it’s crucial to find one that can sit anywhere prospects are looking, including social media, ILSs, Google, and more. When utilizing a quality chatbot, leasing teams will save time, and prospects will get the answers they need.
Again, we know that prospect management can sound like a huge responsibility. However, using the available tools for you and your teams will make a huge difference. To discover more tools that you can use designed for the multifamily industry, check out our article on Putting Together A Tech Stack That Makes Sense For Your Business.
Imaginations run wild as soon as you mention the word “chatbot.” Recent movies have contributed to the idea that bots can be dangerous and jeopardize human jobs. While that may be the case in the film, in reality, chatbots should not replace humans. Chatbots are great for fulfilling simple intents and menial tasks. However, when it comes to higher-level problems, that’s where humans excel.
Instead of looking at chatbots and humans as either/or propositions, it’s crucial to think about them as a creative way to solve problems. Chatbots can supercharge the abilities of human agents by focusing on those repetitive tasks so that humans have time to focus on solving more complex issues that require emotional and intelligent engagement. In fact, a study conducted by Informs PubsOnLine shares that when chatbots are upfront about the fact that they are bots, prospects are 79.7%. more likely to buy. So why not let chatbots jump in and do some of the heavy lifting?
Some ways chatbots can help support leasing teams include:
24/7 Availability
Use a chatbot on your website to assist visitors 24 hours a day. The chatbot can help prospective renters find the information they are looking for, like finding a home, and subsequently hand them off to the appropriate person. The chat transcript is shared with the human agents, eliminating repetition and speeding up the process.
Boost Engagement
Chatbots can be used to boost engagement with existing clients. A chatbot can be perfect for managing maintenance or other simple requests without the necessity for phone calls. This can speed up the time it takes to service a request and, in turn, improve customer satisfaction.
Nurture Leads
Frequently properties become overwhelmed with the number of leads entering their inbox. That’s where chatbots come in. Some chatbots (including BetterBot) offer the ability to follow up with and nurture leads in the beginning stages while handing off only the most qualified leads. This allows for better closing ratios, as these leads are most likely to convert.
In conclusion, chatbots won’t be completely replacing humans any time soon. They are meant to help them with simple tasks so that humans can focus their attention on more complex tasks. If you’re considering chatbot solutions, check out our article on 6 things to consider when looking for a chatbot solution.
Business hours are a thing of the past. Today, people expect great customer service 24/7, 365. And if you can’t offer that, people will go elsewhere. Especially in multifamily, property management teams should expect that many prospective leads are looking up their property after hours. At BetterBot, for example, we know 58% of our traffic happens after we turn in for the evening. Of course, the logical question is, how can leasing teams best serve these prospects? Thankfully, it’s easier than ever to get people the info they need on your property – no matter when they’re looking for it.
Must-haves for leasing after-hours customer service
Online reviews
What do you do when you hear about a new restaurant or hotel? More than likely you immediately look for reviews. People looking for their next apartment often do the same. According to the Bureau of Statistics, 93% of consumers read online reviews regularly, 85% trust online reviews as much as a personal recommendation, and 40% form an opinion after reading one to three reviews. That’s pretty significant.
And while it might seem tempting to not enable online reviews on sites like Yelp or Google My Business, forgoing transparency can come at a cost. Consider Destiny, one of our author’s stories that shows just how important online reviews can be – even when they’re negative.
“I once ran into a situation where I fell in love with a property online. However, the Google reviews were disappointing to read. There were tons of reviews complaining about the property, but I couldn’t shake my love for how the property looked. A few days later, I decided to visit the property to see it firsthand. When I met with one of the leasing agents, she explained how they recently acquired the property and have been trying to make up for all the turmoil the last management caused in the three weeks they owned the property. The leasing agent walked me through all the changes that were going to be made and the problems they were currently working on.”
Conversational chatbot
BetterBot is the the #1 multifamily chatbot for a reason. People don’t want to wait to speak with a live representative when they’re curious about your property. Having a chatbot integrated into your website and social media can make it easy for prospects and current renters alike to get help with a variety of things, from scheduling appointments to learning about your property.
At BetterBot, our chatbot uses guided conversation to lead users through prompts. Your leasing team can customize these prompts to reflect your unique brand and property offerings.
3D tours
Virtual 3D tours have been rising in popularity for a while, but ever since the pandemic hit, they’ve skyrocketed. People want to see what their dream apartment looks like before they visit in person. Especially if many of your renters are transplants from another area, offering high-quality 3D tours of your apartments can be a great way to turn prospects into leads. What’s more, you can easily integrate 3D tours into your BetterBot chatbot!
A great social media presence
Along with online reviews, one of the first places people go to check out your property is social media sites like Facebook and Instagram. No matter when people are looking up your accounts, they’ll be able to get a great idea of what it’s like to live at your property if you’ve taken the time to add plenty of up-to-date pictures and information.
When people are ready to interact with your team, they can easily do so without having to visit your website, thanks to BetterBot. With full integration available wherever you have a digital presence, you can make sure no lead gets left behind.
Non-gated info
One of the biggest disappointments people face when searching for a new apartment is gatekeeping. We’ve all experienced it – you’re trying to find something on a company’s website and get a pop-up asking for your contact info before you can access the info. Or the dreaded “call for pricing” message on your homepage.
No one should have to call your number or give you their personal details just to get basic information. By keeping everything transparent, you can avoid this common customer frustration. What’s more, you’ll give your team valuable time back from having to answer endless phone queries.
Still, it’s important to get people’s contact info if you want to be able to follow up with them. BetterBot’s guided conversation flow asks for this information in a natural way – without gatekeeping crucial information.
The pandemic is truly the gift that keeps on giving. Along with other trends accelerated by the rise of the coronavirus, new and worsening labor shortages are gripping almost every industry. In the multifamily sector, labor shortages of construction and property management workers have been a fact of life since the Great Recession, but an aging workforce and a failure to fully recover from that recession has left the industry in a tight spot as the pandemic reaches its second year. At the same time, new technologies and tools are making it easier for leasing teams to keep up with quickly rising demand.
BetterBot is one of those tools. A multifunctional property management chatbot, BetterBot has been helping property management teams automate the leasing journey since 2018. Here’s how it can help give your team a leg up in 2022.
How BetterBot can help leasing teams thrive during a labor shortage
A survey put out by AppFolio and the National Association of Apartments (NAA) asked property managers what their biggest challenges were in 2021. Unsurprisingly, more than 50% listed staffing and recruitment as top concerns. Whether your multifamily team is facing labor shortages or not, rising demand in multifamily is making it harder to keep up with day-to-day tasks and provide excellent service to prospects.
It’s clear that this trend isn’t sustainable. But where current customer support methods simply can’t keep up with the pace, BetterBot can. Here’s how:
24/7 Service
A lot can happen before and after business hours. And more than likely, your prospective renters are looking up your property after your team has clocked out for the day. In fact, our research has shown that 58% of our customer’s traffic occurs after hours. If you don’t have a built-in system to assist people when you’re OOO, you’re really shooting yourself in the foot.
Here’s a surprising stat – 20 years ago, 50% of all leads went unanswered. Today, that statistic hasn’t changed. This lines up with the fact that multifamily teams have consistently been understaffed, and that labor shortage makes it tough to connect with every lead. Fortunately, BetterBot offers a simple fix. Think of our customizable chatbot solution like an always-on extension of your leasing team. No matter the time or day, it’ll always be there to offer 24/7, 365 support on everything from scheduling appointments to answering questions about your property – and more.
More qualified leads
With housing costs quickly pushing many out of the single-family market, many people are choosing to rent instead. But not every property is the right fit for a particular person. And it can be a particularly grueling task for property teams to weed out unqualified leads day in and day out.
BetterBot can take care of it. BetterBot for Leads makes sure prospects never slip into the cracks. And it helps you figure out which ones to target. Our chatbot manages leads from any marketing source and converts them 3x faster than standard ILS. And if that wasn’t cool enough, we have an 50% open rate on our follow-ups, 16.9% of opens click to our bot and nearly 30% of all prospects become leads. No more missing out.
More time back for your teams
Of course, one of the biggest consequences of not having enough team members is that the employees you do have don’t have enough time. For many leasing teams, it’s simply impossible to get through every task that needs to be completed in a day. And even if your team devotes more time to particular tasks, that means others will get ignored. All of this combined can create an overwhelming work environment, which can be detrimental to your workforce.
BetterBot makes it easy to relieve some of the burden on your teams. Both BetterBot for Web and BetterBot for Leads gives time back to your teams by handling customer service and managing your list of leads. When you’re not having to constantly answer questions about your property or pick the best leads, you can spend more time cultivating valuable relationships with prospects and current renters.
Easy access to info and resources
Making sure information about your property is accessible to everyone is critical these days. One of our favorite things about our chatbot is that it can be integrated pretty much anywhere. This means that people who find your property on social media or Google My Business can interact with BetterBot and get answers to their questions right where they are, without having to navigate to your site.
The key to getting great leads today is meeting people where they already are. BetterBot can do exactly that even in the midst of a labor shortage. Learn more here!
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