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We are BetterBot,
Multifamily’s leading
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Improve your leasing
velocity with BetterBot

BetterBot’s intelligent chatbot platform provides more qualified prospective renters to help improve your leasing velocity while reducing the time your leasing team spends on menial tasks.

Conversational Leasing is Our Specialty

We integrate with your tech stack and leading Multifamily CRMs

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Our Multifamily Partners

Over 200 Property Management Companies use BetterBot to supercharge their leasing.

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Crunching the numbers

BetterBot was built to save you time. We’ll let our numbers do the talking.

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Engage with your
prospects Better

Studies show that real-time prospect engagement can boost conversions by up to 40%. So, when your prospect has a question, give them all the help they need.

The Property Management Chatbot

Stop forcing your prospects to come to you. BetterBot’s inserts you into the conversations when and where it matters most.

01

24/7 Prospect Engagement

The leasing agent that never sleeps. Over 56% of your website traffic happens after your office closes.

02

Fully Customizable

You want pickles on that? How about a funky hat? We make it how you like it.

03

Effortless Onboarding

From start to launch, our bots come fully trained and ready to go in 3 days or less.

05

Improved Lead Quality

45% of all inquiries to the property are just asking for more information. Let us handle it.

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Multi-Lingual

Our bot is multi-lingual, so you can communicate with all your prospects.

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Countless Integrations

Connect to any marketing solution, PMS, CRM and any aspect of your tech stack.

The BetterBlog

New Feature Alert – BetterBot Calendar

At BetterBot, we are always looking for ways to improve and save our clients time. We are excited to announce our latest feature that does exactly that! Introducing the BetterBot Calendar. Here are a few things you can do with this new feature:

  • See scheduled appointments
  • Block out time
  • Sort by appointment type
  • Hidden superpower

See Scheduled Appointments 

No need to jump from one platform to another. Now you can do everything right within the BetterBot dashboard. You can take a look at what appointments have been scheduled for the day and even find the contact information for those prospects, allowing for easy follow-up. 

Block Out Time

Working around lunch breaks and team meetings is no longer an issue! Block out time on the calendar and the bot will intuitively schedule appointments around those time blocks. This feature is easy to update so if there is a schedule change it just takes a couple of clicks to change.  

Sort By Appointment Type

BetterBot can set intelligent appointment types meaning, the bot can schedule an array of different types of tours. For example, users have the option to schedule an in-person, phone, self-guided, or live video tour. With the new BetterBot calendar, users can see what types of appointments are set for the day and prepare accordingly.

Hidden Superpower

The calendar function has a hidden superpower. The reason it’s “hidden” is because it’s working in the backend even if you don’t see it. BetterBot’s calendar is ubiquitous meaning, it can not only read other calendars but can also pass along information. The calendar reads and passes info on to other calendars such as Yardi, Entrata, RentDynamics, and many more. It’s the calendar that helps manage everyone else’s calendar.

BetterBot is proud to constantly be expanding and improving. Keep an eye out for more updates and in the meantime, check out what our bot can do HERE

Rentgrata x BetterBot – Better Together

Welcome Rentgrata, our most recent integration partner.

Rentgrata, Multifamily’s leading resident referral platform and BetterBot, Multifamily’s most-adopted conversational leasing solution announced today they have integrated their products.

“There’s so much information today’s prospective renter can get long before they visit the apartment community leasing office,” said Robert Turnbull, president, COO and co-founder of BetterBot. “But the one thing they still struggle finding out is the question of ‘do I fit here?’ Because BetterBot is in the business of getting relevant information to renters wherever, whenever, it became overwhelmingly apparent we needed to help facilitate this information using Rentgrata’s solution.”

Rentgrata’s unique resident referral program bridges much-desired dialogue between prospective renters and a host of current residents. In so doing, prospective residents get an actual resident’s unadulterated perspective of their experience living at a particular community.

“Our clients often ask how they can continue to get the opportunity to message a resident in front of more prospects, not just those who land on the community website. They want this to be accessible everywhere because it differentiates them from their competition down the street,” explained Ben Margolit, CEO and co-founder at Rentgrata. “With this integration and partnership, Rentgrata can now also be found everywhere BetterBot is. Additionally, to keep our clients’ websites free of too many widgets, we can now launch the BetterBot conversational solution from our widget, or BetterBot can launch ‘chat with a resident’ from theirs, whichever the community prefers.”

In addition to living on a property website, BetterBot can also be deployed anywhere in the digital marketplace such as Google My Business, Facebook, Yelp, Instagram, and can now intercept prospective renter leads from every ILS. That means Rentgrata’s “Chat with a resident” solution will be introduced to all these new channels and prospective renters further expanding their reach.

Ethical Considerations AI Companies in the Multifamily Industry Need to Keep Top-Of-Mind

Artificial intelligence and other related tech like machine learning have had an incredible impact on the real estate industry as a whole. While historically slow to adopt new practices and technologies, the past 5-10 years have represented the beginning of a new era for the space. Especially in the multifamily sector, AI has a tremendous potential that’s only starting to be realized by certain enterprising companies. However, with any technology (new or old) comes a series of considerations that need to be taken into account. 

When implemented in the right ways, AI can be an incredible tool for both property management teams and renters alike. At the same time, it can also perpetuate harmful biases and compromise people’s data and security if the proper safeguards aren’t put in place. Today we’re going to take a closer look at a few of the most important factors AI companies in multifamily should consider before, during, and after developing new applications for this tech.

5 top considerations for AI companies in multifamily 

Privacy 

Data makes the (tech) world go ‘round. And as such, it’s one of the most valuable assets a company can have when developing a new AI product. Better data can improve an algorithm’s performance, and even expand its capabilities. However, the way data has historically been collected and managed has increasingly come under more scrutiny by consumers. Fortunately, developers are listening to these concerns, with 82% of developers saying that ethical concerns are now much more of a consideration than before. 

The crux of data privacy revolves around companies asking themselves what they should do, instead of what they can do with the data they have at their disposal. In the multifamily space, this could look like protecting renter information instead of selling it to third parties, and only collecting data with people’s explicit consent.  

Security

Keeping people’s information private is one thing, but being able to protect that information from cybersecurity threats is a whole other ball game. You can have the most revolutionary AI product, but if you don’t have sound security infrastructure around that product and your operations, the data you’ve worked so hard to collect ethically could easily be stolen. This is not just a matter of privacy ethics, but trust as well. Once your company has been subject to a cyberattack or data leak, it will be much harder for property management groups and consumers to trust using your product. 

Accountability

If there’s ever a question of ethics, who should a developer turn to? Creating a clear hierarchy or structure for where/how/to whom concerns should be raised is essential to building applications that ultimately adhere to compliance regulations and best practices. What’s more, establishing this culture of accountability and responsibility early on can help cement better practices as a non-negotiable aspect of your company in the long-term. Oftentimes, it’s a lack of institutional accountability – not a single developer – that’s responsible for an AI product failing to meet certain ethical standards.  

Biases

A big topic of discussion in the tech world today is centered around our own internal biases and how we can unconsciously instill those biases into AI if we’re not careful. In real estate, things like racial biases have a long, painful history of exclusion, and in order to stop perpetuating that history, companies need to intentionally craft algorithms and systems that aren’t shaped by unconscious biases. How can teams go about doing this? There are several ways to reduce bias within AI, including: 

  • Understand your training data: Sometimes commercial and academic data sets include labeling systems that can bring bias into your algorithm. When choosing training data, make sure to take into account the full spectrum of your intended user-base and use-cases. 
  • Diversify your teams: Including a diverse array of experiences and perspectives on your team will help you engage with your product in different ways. And with people asking questions that you might not have thought of, you might be able to catch potential issues before they arise – or expand your algorithm’s capabilities in a way you hadn’t thought of.
  • Making testing and feedback routine: The easier you can make it to provide feedback, the quicker you’ll be able to take action. The goal for these products should be to evolve and get better with time and feedback, so build consistent testing and feedback sessions into your process.

Approaching AI in multifamily from a place of sensitivity and curiosity when it comes to ethics is key to building a better future for this tech in the industry. Want more up-to-date multifamily resources and news? The BetterBot blog has got you covered. 

Ways to Promote Your Pet-Friendly Community

Renters all around the United States are looking for pet-friendly apartments. An American Apartment Owner Association study had shown that 90% of renters stated that they have a pet. This study also revealed that 30% of those pet owners looked for apartments around pet amenities such as dog parks, walking trails, and veterinary offices.

“Millions of renters from around the country are in need of pet-friendly apartments. In 2008, more than 11 million searches for apartments that allow cats and dogs were conducted on Apartments.com” (National Survey REVEALS Renters Are Living for Their Pets).

More and more potential renters depend on property websites to obtain all the information they need to make a property decision. Below are three ways you can ensure that your property is on the top contender’s list.

  1. Ensure that pet information is accessible to potential renters on your website

You can do this in various ways. A few examples of making your pet information more accessible is putting a snapshot of the information in a banner on your home page.

This banner can be a still image or turned into a carousel that gives more details as the following images are displayed.

Another way to display this information is by placing a call to action. This CTA, call-to-action, can be placed in a body of text or a picture. This CTA will direct potential renters to a landing page with all the pet information they need.

Lastly, you can always add “pet policy” in your header menu on your website to give potential renters a quick and easy way to find the information they need.

2. Update your ILS platforms

In 2019, a survey was conducted called Renter Insight & Digital Engagement survey by apartment seekers to identify struggling points in apartment searching. The study results identified the following “The most frustrating issues for apartment seekers, according to the survey, included “finding accurate information online about the property” at 31%” (Salmonsen, M.)

While it is essential to have your most updated pet information on your website, many property owners forget about ILS platforms. With more than 80% of apartment seekers looking for their next apartment on ILS platforms, property owners must continuously update these platforms to ensure potential renters have the most accurate information.

3. Outreach Marketing

A good way for the property to get pet information to potential renters is by partnering with local pet shops. Property managers can contact local pet shops and see if they would be interested in establishing a partnership where the property manager can give the pet shop advertising material that they can provide to customers. In return, they can advertise the pet shop on the property or during property events.

Pet-friendly properties are becoming more attractive to potential renters even the ones that don’t have a furry friend yet. Don’t miss out on potential renters due to a lack of information on your website or your ILS. Creating an amazing apartment searching experience is how to ensure that renters call your property their forever home.

Work Citation:

“National Survey REVEALS Renters Are Living for Their Pets.” AAOA, 29 Jan. 2021, www.american-apartment-owners-association.org/property-management/latest-news/what-90-of-renters-want/.

Salmonsen, M. (2019, July 12). A vast majority of U.S. RENTERS use online ratings and reviews in the apartment search. Multifamily Executive. Retrieved September 27, 2021, from https://www.multifamilyexecutive.com/property-management/a-vast-majority-of-u-s-renters-use-online-ratings-and-reviews-in-apartment-search_o.

New Feature Alert – BetterBot Calendar

At BetterBot, we are always looking for ways to improve and save our clients time. We are excited to announce our latest feature that does exactly that! Introducing the BetterBot Calendar. Here are a few things you can do with this new feature:

  • See scheduled appointments
  • Block out time
  • Sort by appointment type
  • Hidden superpower

See Scheduled Appointments 

No need to jump from one platform to another. Now you can do everything right within the BetterBot dashboard. You can take a look at what appointments have been scheduled for the day and even find the contact information for those prospects, allowing for easy follow-up. 

Block Out Time

Working around lunch breaks and team meetings is no longer an issue! Block out time on the calendar and the bot will intuitively schedule appointments around those time blocks. This feature is easy to update so if there is a schedule change it just takes a couple of clicks to change.  

Sort By Appointment Type

BetterBot can set intelligent appointment types meaning, the bot can schedule an array of different types of tours. For example, users have the option to schedule an in-person, phone, self-guided, or live video tour. With the new BetterBot calendar, users can see what types of appointments are set for the day and prepare accordingly.

Hidden Superpower

The calendar function has a hidden superpower. The reason it’s “hidden” is because it’s working in the backend even if you don’t see it. BetterBot’s calendar is ubiquitous meaning, it can not only read other calendars but can also pass along information. The calendar reads and passes info on to other calendars such as Yardi, Entrata, RentDynamics, and many more. It’s the calendar that helps manage everyone else’s calendar.

BetterBot is proud to constantly be expanding and improving. Keep an eye out for more updates and in the meantime, check out what our bot can do HERE

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