Why ILSs Love BetterBot

At BetterBot, it is vital for us to keep strong relationships with other partners in the industry. That’s why we’ve made a considerable effort to build strong connections with ILS vendors, also known as internet listing sites. These sites help prospective renters find their potential home a little bit easier by displaying local communities all in one place. They also allow the renter to filter some of the specific criteria they are looking for, including price, number of bedrooms, washer/dryer, and so much more. We are here to work with the ILSs. There are a few reasons why ILSs love working with BetterBot, including:

  • Improved Lead Quality
  • BetterBot Plays Nice
  • 24/7 Prospect Engagement 

Let’s dive a little bit deeper into each one! 

Improved Lead Quality

Frequently, ILS accounts will have an overwhelming number of leads come in through their platforms. 45% of all inquiries to the property are just asking for more information. That’s where BetterBot jumps in. BetterBot handles these initial inquiries, which lessens the number of leads that are not serious. Thus, providing improved lead quality and attributing these leads to the correct sources. No more fluffed-up numbers, just valid leads. 38% of companies could book more qualified meetings using a conversational sales solution such as BetterBot. 

BetterBot Plays Nice

Working together is essential to a thriving work environment, especially for vendor partners. BetterBot integrates with all significant ILS sites and works directly with their teams to provide a seamless experience for prospects and property management teams alike. We also integrate with all the multiple calendars so that appointments are accessible for the site team to manage and easy for prospects to schedule in one place. 

24/7 Prospect Engagement

BetterBot engages with prospective renters at any time of the day or night. No more unanswered inquiries. Each person that interacts with BetterBot gets answers to the questions they have and passes them along to the property at the appropriate point in the renter’s journey. This is great for ILSs because it encourages users to interact with their platform and move through more engaging topics. 

As we mentioned earlier, strong relationships are essential in the multifamily industry. BetterBot helps ILSs share more qualified leads and engage with renters 24/7/365. We also play nice with others and do everything in our power to create a seamless experience using leasing automation. If you’d like to learn more about which ILSs are standing out, check out this article from an experienced renter that breaks down an honest review of the most popular ILSs. 

Boosted Their Leases Using BetterBot

How Morgan Properties Boosted Leases

Morgan Properties boosted leases by leveraging its Google My Business listings with links to Better Bot For Leads.

How does BetterBot for Leads boost leases?

BetterBot for Leads is the next iteration of BetterBot, helping apartment operators and their marketing teams improve performance by qualifying lead traffic.

Here, the bot immediately follows up with leads from marketing sources and can convert them effortlessly to tours. 

When someone finds a community on an ILS and decides they want to contact a community, they will be led to BetterBot, which utilizes Guided Conversation to guide the prospect through a text-based conversation process of setting an appointment and learning more about the community.

Results-driven platform

Kim Boland, Director of Digital Marketing, Morgan Properties, is using BetterBot for Leads at five pilot programs after rolling out BetterBot’s flagship solution, BetterBot for Web, to a majority of their properties. 

Boland posts BetterBot For Leads links on Morgan Properties’ Google My Business pages as well as ILS sites such as Zillow, RentPath, and Apartment List, and then has BetterBot nurture the email leads. She said Morgan Properties soon will use Better Bot on her Apartments.com listings as well.

Boland said with BetterBot’s Yardi integration, she has been able to track the originating source for the prospects that reach out to her properties much easier than with other solutions they have tested.

“BetterBot for Leads is definitely generating more appointment leads for us than any other avenue,” Boland said.

“We’re getting these better-qualified leads, but our leasing teams still need to close the deal. But just getting our online visitors to schedule an appointment is a huge step.

“If we can get the APIs that allow BetterBot to push our appointments directly to our CRM – third party to third party – eliminating the middle man, then that would be a huge game-changer for us.”

BetterBot For Leads works to determine which leads are most viable for the property and then funnels those leads to the community’s CRM for further action. 

Leads that are not qualified will funnel to a different channel to be handled as the leasing team sees fit. BetterBot For Leads means no more sifting through leads to find out which are going to take action. It does the hard work so onsite teams can focus on converting those qualified leads.

Why use BetterBot for Leads?

Renters want information 24/7/365. BetterBot for Leads works around the clock to ensure that no prospects are ignored.  

BetterBot manages leads from any marketing source and converts 3x faster than the standard ILS. It has demonstrated that nearly 37% of prospects become leads. 

Working onsite has become overwhelming lately. It’s understandable that team members would rather be working to establish relationships with prospects and residents alike, not spending all their time qualifying leads. That’s why BetterBot for Leads does all the heavy lifting by identifying which leads are most likely to turn into leases.

To learn more about BetterBot for Leads, click here!

Looking Back at 2021

2021 was a year that had us hopeful for change. The previous year was challenging for everyone with the emergence of COVID-19 in 2020. However, we were excited about what the year ahead would bring. It’s an understatement to say that 2021 exceeded our expectations. In the last year, we have worked tirelessly to create a product that serves the multifamily industry in a way no product has before. Here are some of the things we were able to accomplish in 2021.

Q1

The most exciting part of the new year was that we could raise capital to expand product offerings and reach. This also allowed us to increase our team by __%. During Q1, we worked with our team to integrate with Rently. We also launched two new products — Affordable Bot and Student Bot. These two new products were created specifically for these communities built with unique features that help promote this property type. We also launched our latest version of the BetterBot dashboard, which allowed us to provide our customers with insights into the bot’s conversations.

Q2

During Q2, we expanded our partnership by working with Tour24. We also greeted our 50 millionth renter and were able to share what we learned with the industry. Underscoring this achievement is the internal growth BetterBot has experienced over the past two years. This has allowed us to set the foundation for our product and work on expanding into new areas.

Q3

During the summer months, we improved our multifamily chatbot user experience by updating the interface of our bot. We made sure to provide users with a simple but effective design to have the best user experience. In addition, we launched our newest product — BetterBot for Leads. This offering allows us to help teams nurture their leads throughout the leasing process and ultimately save them time. During Q3, we were excited to meet for the first time since the pandemic started at Multifamily Social Media Summit and Multifamily Women’s Summit. We were ecstatic to see familiar faces once again. Lastly, we announced integrations with both Entrata and Yardi. This allows us to reach more of our customers and provide more accurate information to our clients.

Q4

The final months of the year had us out and about! We took over both AIM and Optech conferences and were able to see so many friends, clients, and team members. We are super grateful for this time to reconnect in person and take in new industry insights. We also announced our latest integration with Rentgrata.

If 2021 has taught us anything, we can be open to new ideas and new partnerships. We have rolled out exciting updates and products that we never dreamed of in the past. We have grown our team exponentially and made meaningful connections. This past year brought us so much to be grateful for and has us excited for what 2022 will bring. If you’re wondering what lies ahead in 2022, check out our article on trends to watch for the year to come.

Rentgrata x BetterBot – Better Together

Welcome Rentgrata, our most recent integration partner.

Rentgrata, Multifamily’s leading resident referral platform and BetterBot, Multifamily’s most-adopted conversational leasing solution announced today they have integrated their products.

“There’s so much information today’s prospective renter can get long before they visit the apartment community leasing office,” said Robert Turnbull, president, COO and co-founder of BetterBot. “But the one thing they still struggle finding out is the question of ‘do I fit here?’ Because BetterBot is in the business of getting relevant information to renters wherever, whenever, it became overwhelmingly apparent we needed to help facilitate this information using Rentgrata’s solution.”

Rentgrata’s unique resident referral program bridges much-desired dialogue between prospective renters and a host of current residents. In so doing, prospective residents get an actual resident’s unadulterated perspective of their experience living at a particular community.

“Our clients often ask how they can continue to get the opportunity to message a resident in front of more prospects, not just those who land on the community website. They want this to be accessible everywhere because it differentiates them from their competition down the street,” explained Ben Margolit, CEO and co-founder at Rentgrata. “With this integration and partnership, Rentgrata can now also be found everywhere BetterBot is. Additionally, to keep our clients’ websites free of too many widgets, we can now launch the BetterBot conversational solution from our widget, or BetterBot can launch ‘chat with a resident’ from theirs, whichever the community prefers.”

In addition to living on a property website, BetterBot can also be deployed anywhere in the digital marketplace such as Google My Business, Facebook, Yelp, Instagram, and can now intercept prospective renter leads from every ILS. That means Rentgrata’s “Chat with a resident” solution will be introduced to all these new channels and prospective renters further expanding their reach.

Ethical Considerations AI Companies in the Multifamily Industry Need to Keep Top-Of-Mind

Artificial intelligence and other related tech like machine learning have had an incredible impact on the real estate industry as a whole. While historically slow to adopt new practices and technologies, the past 5-10 years have represented the beginning of a new era for the space. Especially in the multifamily sector, AI has a tremendous potential that’s only starting to be realized by certain enterprising companies. However, with any technology (new or old) comes a series of considerations that need to be taken into account. 

When implemented in the right ways, AI can be an incredible tool for both property management teams and renters alike. At the same time, it can also perpetuate harmful biases and compromise people’s data and security if the proper safeguards aren’t put in place. Today we’re going to take a closer look at a few of the most important factors AI companies in multifamily should consider before, during, and after developing new applications for this tech.

5 top considerations for AI companies in multifamily 

Privacy 

Data makes the (tech) world go ‘round. And as such, it’s one of the most valuable assets a company can have when developing a new AI product. Better data can improve an algorithm’s performance, and even expand its capabilities. However, the way data has historically been collected and managed has increasingly come under more scrutiny by consumers. Fortunately, developers are listening to these concerns, with 82% of developers saying that ethical concerns are now much more of a consideration than before. 

The crux of data privacy revolves around companies asking themselves what they should do, instead of what they can do with the data they have at their disposal. In the multifamily space, this could look like protecting renter information instead of selling it to third parties, and only collecting data with people’s explicit consent.  

Security

Keeping people’s information private is one thing, but being able to protect that information from cybersecurity threats is a whole other ball game. You can have the most revolutionary AI product, but if you don’t have sound security infrastructure around that product and your operations, the data you’ve worked so hard to collect ethically could easily be stolen. This is not just a matter of privacy ethics, but trust as well. Once your company has been subject to a cyberattack or data leak, it will be much harder for property management groups and consumers to trust using your product. 

Accountability

If there’s ever a question of ethics, who should a developer turn to? Creating a clear hierarchy or structure for where/how/to whom concerns should be raised is essential to building applications that ultimately adhere to compliance regulations and best practices. What’s more, establishing this culture of accountability and responsibility early on can help cement better practices as a non-negotiable aspect of your company in the long-term. Oftentimes, it’s a lack of institutional accountability – not a single developer – that’s responsible for an AI product failing to meet certain ethical standards.  

Biases

A big topic of discussion in the tech world today is centered around our own internal biases and how we can unconsciously instill those biases into AI if we’re not careful. In real estate, things like racial biases have a long, painful history of exclusion, and in order to stop perpetuating that history, companies need to intentionally craft algorithms and systems that aren’t shaped by unconscious biases. How can teams go about doing this? There are several ways to reduce bias within AI, including: 

  • Understand your training data: Sometimes commercial and academic data sets include labeling systems that can bring bias into your algorithm. When choosing training data, make sure to take into account the full spectrum of your intended user-base and use-cases. 
  • Diversify your teams: Including a diverse array of experiences and perspectives on your team will help you engage with your product in different ways. And with people asking questions that you might not have thought of, you might be able to catch potential issues before they arise – or expand your algorithm’s capabilities in a way you hadn’t thought of.
  • Making testing and feedback routine: The easier you can make it to provide feedback, the quicker you’ll be able to take action. The goal for these products should be to evolve and get better with time and feedback, so build consistent testing and feedback sessions into your process.

Approaching AI in multifamily from a place of sensitivity and curiosity when it comes to ethics is key to building a better future for this tech in the industry. Want more up-to-date multifamily resources and news? The BetterBot blog has got you covered. 

How Morgan and Paradigm Properties Solved Lead Fatigue With BetterBot For Leads

Bots Solve Problem of ‘Too Many’ Unqualified Leads

For the everyday consumer, the “You Might Also Like” button can certainly be your friend. But for many apartment marketers, it’s become an enemy.

It’s a nuisance because one of the industry’s most nagging problems – receiving “too many leads” – persists because so many of those leads are unqualified.

Karen Kossow, Marketing Director, Paradigm Companies, says her teams were wasting too much time on unqualified leads, a lot of which were generated by “You Might Also Like” links on websites.

“In the past, our team was responding up to three times with a lead and was getting no response,” she said. “Our team started to ignore many of them. When a bot can segregate the leads based on quality – such as prospects who engaged with the bot – it makes us much more efficient and successful.”

Since it rolled out the bots at five communities in March 2020 and nine more in late summer last year, Paradigm Companies has had 777,948 people greeted and 2,604 appointments scheduled through the bot.

Newest Product: Lead Optimization

Kim Boland, Director of Digital Marketing, Morgan Properties, has had 14,672 appointments scheduled through Better Bot (an average of 30,380 conversations per month) while running at 346 of its properties. It enables its customers to schedule appointments, schedule virtual tours or to talk to the onsite staff.

She’s taken the next step with the company’s newest offering – Better Bot for Leads – and is testing it at three communities through listings on an ILS that provides her portfolio with a great deal of leads.

“We all know there are a lot of renters who are looking, but who are not that serious, yet,” Boland says. “They might inquire at four or five properties at a time. Our staff was spending too much time following up with prospects and when they did, it was going nowhere.”

Better Bot for Leads looks to determine when that lead is ready to take the next step and it nurtures the leads through email follow-ups, inquiring only if the person is deemed truly interested or wants to schedule a tour or engage in any way. The bot has summited 22,448 leads to Morgan Properties of people who wanted more information.

At a community in Maryland, for example, Boland received 396 leads from Better Bot for Leads. From that, four appointments were scheduled and three of those wanted more information; 23 open and engaged with the email, 145 opened and at the current time did not engage and 220 remained unopened. “If these were sent to our team, they would have been wasting their time on empty requests,” Boland says.

Websites Can Be Intimidating

She says the bot is reasonably priced, “and for our customers, it creates a positive experience because they get the information that they lead without getting frustrated or impatient. They don’t have to click through a bunch of pages on a website and deal with drop-down menus, etc.”

Kossow also finds the bot to be a worthy alternative to the community’s full-display website. The bot discreetly sits on the home page.

“Websites are great, and we all love our own community websites, but they can sometimes be intimidating to new visitors who don’t always know where to click to do certain tasks or to look for certain things,” Kossow says. “The bot comfortably leads them through the process with the right prompts and links. We were able to include videos and “360” images in the links sent by the bot to the prospects.”

Paradigm also has the bot on its Google My Business accounts, includes it on its prospect e-blasts, and has it linked to its Facebook accounts, using it to communicate through Facebook Messenger.

Boland links Better Bot to its Google My Business (GMB) listings. “We all know that Google is taking over the world, so we want to put as much information about our property on our GMB listings,” Boland says. “A link to our bot makes that happen. So many people who have contacted us have never even visited our website because they found us through Google My Business and the bot gave them the information such as availability, scheduling, etc., that they wanted.

Constantly Looking to Improve

Kossow says Better Bot has been one of the easiest products to install in her property management software. “It has allowed us to operate our marketing 24-7, which has become so important,” says Kossow, who is looking to install it at affordable communities in the near future.

Boland says that Better Bot’s willingness to listen to its customers has led to greater success.

“They listen and make adjustments based on requests,” she says. “They want to hear your point of view and ideas.”

One example was that we helped them craft the initial follow-up emails that were sent to prospects, asking that they include a link to the bot to make it easier for apartment searchers.

“People these days want information and answers immediately, and they are getting that with Better Bot,” Boland says.

Why Multifamily Social Media Summit Is So Valuable

Multifamily Social Media Summit is one of our favorite conferences, and we will tell you why. We always get precious insights and make great connections at this event. Multifamily Social Media Summit is typically hosted in Napa, CA, each year, and this conference is the only one specifically focused on social media in the multifamily industry. It is specifically developed for property management teams leveraging social media, influencer, and content marketing to retain and attract residents. 2021 was year nine for this event, and it keeps getting better every year. Here are some reasons why we find it so valuable:

  • Strategy
  • Connections
  • Resources

Strategy

Multifamily Social Media Summit helps teams form their social strategy. They provide valuable information into the ever-changing world of social media. With the insights gained at each and every session, multifamily marketing teams gain the knowledge and confidence to host a thriving online community for their properties. This is just one of the reasons why this conference is so important. 

Connections

The connections cultivated during this event are priceless. This event allows individuals to get to know each other and discuss some of the trials and triumphs in the multifamily industry. The event boasts several events where attendees can network with others and form genuine, professional relationships. 

Resources

During this conference, attendees are given the opportunity to connect with many resources. A section of the forum dedicated to multifamily-specific vendors and resources solely focused on helping property management companies. Not only do guests get the opportunity to connect with these resources in person, but they can take those relationships back with them and find solutions to dilemmas they have been facing. 

Overall, Multifamily Social Media Summit is one of the most valuable conferences in the industry. Along with providing a space to create a social strategy, grow connections, and find resources, the conference offers lasting memories. The experiences that are available at this conference are so meaningful and will continue to last. For more information on Multifamily Social Media Summit, CLICK HERE

Pandemic Tech Trends That Are Here To Stay & How our Leasing Chatbot Can Help

The COVID-19 pandemic brought upon plenty of new challenges in the multifamily industry. Most companies had to get creative about how they continued with business during this time. These creative fixes came with new trends that would stick around even once the pandemic slowed and things began to return to normal. We had the pleasure of chatting at AIM Reconnect on the topic of pandemic tech trends that are here to stay and those that aren’t. Some of the crucial issues we covered include: 

  • How chatbots can assist with virtual tours
  • Ways you can reach your customer beyond property websites
  • Ways technology can assist with overwhelm in property offices 

In this discussion BetterBot’s COO & Co-Founder, Robert Turnbull, shares about how virtual tours became imperative during the pandemic and how they will continue to be. He shares how BetterBot realized that this needed to be a feature that was available to the public. He also discusses the method behind BetterBot’s framing of virtual tours on their platform. 

Shane Gilman, Vice President of Marketing at Gates Hudson, shares his experience using bots on platforms other than property websites. He talks about the importance of reaching prospects right where they are and how this shaped his marketing strategy at Gates Hudson. 

Robert Turnbull also shares essential statistics about overwhelm on site. He talks about different ways to alleviate that stress so that site teams can focus on what’s in front of them. It’s increasingly important that employees are just as satisfied as to the residents who live in each community. Therefore, management companies should find ways to ease the burden on their teams to complete lasting leases.

There are a number of pandemic trends that will stick around long after the world returns to normal, especially when it comes to technology. To understand even more of these trends, check out the full discussion below. For more information on how BetterBot can assist, CLICK HERE

7 Things Our Apartment Chatbot Learned From Greeting Over 50 Million Renters

At BetterBot, we’ve reached a huge milestone! We’ve greeted over 50 million renters through our platform over the last two years. Our product has evolved into a more effective platform over time, and we’ve learned so much. With that being said, we want to share seven things we’ve learned from greeting over 50 million renters. 

1.After Hours Traffic Is Increasing

We’ve found that on average, 58% of our customer’s traffic is coming after hours. That’s over half of their traffic! We see this as a trend industry-wide. This highlights the importance of having service for prospective customers after the offices are closed. 

2. Onboarding Should Be Easy

No two properties are alike, so why should your onboarding experience be cookie-cutter/copy and paste? We know that bringing on new technology can be overwhelming. Over time we have maximized our onboarding process to ensure that it’s easy and accurate for our customers. It takes a 30-minute conversation to get our users onboarded, and it’s the most straightforward thing you’ll ever add to your processes. 

3. Guided Conversation is Effective

It’s crucial to guide renters so that they want to schedule a tour. However, you can’t force it. Lead gating can disrupt the prospect journey, which is why it’s been important to our team to create a flow that naturally guides the conversation so that prospects are eager to visit your community. 

4. Different Properties Call For Different Experiences

We know that all properties are different, especially when it comes to working with different property types. When engaging with an affordable community or a community built for students, the experience a prospect has when engaging with an affordable community has other parameters, qualifications, and even a different way of leasing. So we created Student & Affordable Bots to handle that and create a custom experience for your prospects.

5. Accuracy Is Important

Prospects expect a seamless, effortless, and easy interaction when engaging with a chatbot, including excellent access to property information while providing accurate and up-to-date answers. With Natural Language Processing (NLP) bots, we’ve seen a 33% error rate on average. That’s an F average if we’re looking at a typical grading scale! With Guided Conversation bots like ours, the conversation is natural and accurate all the time. 

6. Accessibility Is a Non-Negotiable 

It’s important that your prospects can reach you anywhere. Renters want real-time information, and they want to be able to contact you on any channel. That’s why with BetterBot, we’ve found great success using omnichannel marketing. Using our omi-channel marketing, you can reach prospects on any platform, including Facebook, Instagram, Twitter, Yelp, Craigslist, Apartments.com, Apartment List, and so much more. You’ll never miss a prospect, and you’ll acquire more qualified leads. 

7. Time Is Valuable

Time is the most valuable thing we have, which is why we understand the importance of spending it wisely. We’ve developed our bot to handle the menial tasks so that leasing teams can focus on what’s essential….being human! 

Greeting over 50 million renters sounds daunting, but for us, it’s been fun. We’ve learned so much about what renters crave, and we are continuing to evolve as we learn more. Stay tuned to find out what enhancements are on the horizon and see how we’ll keep improving!

property management chatbot

3 Ways BetterBot Can Help You Convert More Leads

Did you know BetterBot contacts are just 13 days from contact to move-in? To compare, Apartments.com is 30 days, and other ILSs are between 60-80 days. So how do we do it? It’s pretty simple, and we’re not keeping it a secret either. Here are three ways BetterBot can help you convert even more leads. 

1. Omnichannel Marketing

When your properties are utilizing omnichannel marketing, they can reach a wider audience. With BetterBot, you can place a simple link to your bot to share information about your property with prospects on several sites, including Google My Business, Instagram, Twitter, Facebook, Yelp, Craigslist, and virtually anywhere else you’d like. You’re also able to select what point users jump in. For instance, you could have prospects jump in at the schedule appointment mark, photo gallery mark, amenities mark, or any other point you can think up. If you’d rather, you can have prospects receive the entire experience. No matter what you choose, you won’t miss out on a single prospect, no matter where they are coming from. 

2. Streamlined Information

With our bot, your prospects will receive the exact information they’re looking for. No glitches, no hiccups, just the facts. We know how important it is that our renters get real-time information. We also see the importance of quick information. That’s why we’ve designed our bot to do just that! 

3. Customizable Bot 

Make the bot your very own! We have an immense amount of customizations available to you within our bot, including: 

  • Company/Property Branding
  • Amenities 
  • Appointments
  • Special Protocols
  • Availability
  • Brochures
  • Floorplans
  • Gallery
  • Maps
  • Languages 
  • Resident Portal Access
  • Specials
  • Virtual Tours

Not to mention, we also offer a student and an affordable bot so users can have an even more customized experience. When users see that your bot is branded, they will associate it with your services, which will instill brand recognition. 

Overall, our bot provides an incomparable experience for prospects and residents alike. If you’re wondering how exactly users convert so effortlessly, we’ve given you some of our answers. Contact us today to see for yourself! 


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Well hello there.

Better Bot Fav Icon

Well hello there.