Multifamily Automation

Automation Best Practices in Multifamily

Automation can be used in various ways, especially in the multifamily housing industry. It can enhance the resident experience, increase operational efficiency, and streamline processes. Critical areas for automation in multifamily can include leasing processes, resident services, and communication/engagement. 

Implementing the right kinds of automation can be the difference between 1 and 100 hours of extra work in a month. Investing in automation that works can save your team immensely. To make the most of how your systems are working, there are best practices to put into place from the beginning. 

Automation Best Practices in Multifamily Housing

Implementing a comprehensive automation strategy

First, you’ll want to assess your automation needs by looking at your pain points. What processes are taking the most time for your leasing teams? What areas require human interaction, and what would be easiest to automate? Define your goals and objectives based on the information you find. Then you can prioritize your initiatives based on impact and feasibility. Decide which tools make your life easier, and look for the best options.

Choosing the right automation technologies and vendors

Conduct thorough research and due diligence on all the platforms available. Compare the value you pay for each platform, and decide which makes the most sense for your company. It’s essential to evaluate the scalability of your portfolio and what integrations are available. Do they play nice with other vendors? Seek recommendations and references from other industry experts to understand the success of a tool’s functionality.

Ensuring seamless integration and interoperability

Once you’ve found the right tech stack, establish open communication protocols and standards from the beginning. It’s often practical to complete a 90-day test period on a few properties before rolling out a product to the entire portfolio. This way, you can ensure the compatibility and functionality of the product before involving more parties. You’ll want to take the time to integrate different automation systems and platforms as much as you can to make the most of your automation. 

Providing proper training and support

Once you’ve finished testing your products, you are ready to roll out to the entire team. Training staff on new automation technologies and processes is critical. Ensure the tools you have partnered with offer ongoing support and troubleshooting assistance. Encourage your team to share feedback addressing any concerns so that you can share it with the appropriate groups. 

Case Studies: Successful Automation Implementations in Multifamily Housing

Check out how these companies have implemented automation techniques to save their teams time and money:

  • Paradigm saved over 6K hours by implementing chat and lead nurturing technologies
  • ITEX saved over $115K by implementing automation for their primarily affordable communities
  • Highmark saved their properties over 104 hours a month by automating processes

Automate Away

At the end of the day, implementing the right automation solution can assist in several ways. On average, teams using BetterBot’s automation platform save about 100+ monthly hours per property. That saves their team $2,000+ and helps reach prospects they may not have previously been able to. Implementing these best practices when choosing your automation can help ensure everything goes off without a hitch. Embrace the automation tools available to improve efficiency and satisfaction for both prospects and residents. 

Automation for Pre-Leasing

How Automation Can Help You Pre-Lease Your Community

Managing a lease-up community is hectic. There are a myriad of things to do to prepare and marketing a community becomes a daunting task. But not everything needed to lease up the community has to be stressful. Setting up automation strategies can help you pre-lease your new community. 

Engage with Automation

Using automation at your lease-up community can engage prospective residents from the moment they look your property up on the internet. Using automation like a chatbot, you can reach customers anywhere they can find you, like social media, property websites, landing pages, ILS accounts, and more. As you begin to claim your listings, having a bot can help field the traffic that comes through and share the most qualified leads with your on-site team. 

Nurture During Pre-Leasing

Automation can help you nurture leads at your new community. Your on-site team is inundated with things to prepare the property. They are fielding tasks that are not typical on an established property. That’s where lead nurturing comes in. It’s common for lease-ups to see several people who want to see what’s new and aren’t genuinely qualified or interested. Having a nurture solution can help weed out those prospects that may not be serious about leasing and have your site teams working with those most likely to lease. 

Save Time For Your Teams

When pre-leasing a community, many marketing teams may set up a splash page to get a list started. It may not have all the information that an entire website would have, but basic information to get interested in the property. With minimal details, prospects may be prone to asking more questions because they seek answers they can’t find online. Using an automation solution with chat technology may help save time by answering those questions for you. While your chatbot solution answers questions, it may also nurture those leads, set appointments, and even begin the leasing process for you. On average, BetterBot customers see 100+ hours saved per property when using the complete solution. That’s some vital time that could be allotted to more critical tasks. 

When it comes down to it, automation can help assist communities of all types. However, it becomes imperative at a lease-up community because teams often work with a leaner staff and higher traffic volumes. Your teams can work efficiently using the available tools while providing the top service expected at a new community. Check out some of the ways that automation can help short-staffed leasing teams

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