They say collaboration is key, and nowhere is that more apparent than within your tech stack itself in business. Having software that plays well with your tech stack is incredibly important and can save your team the headache of having to do things manually. When you’re vetting whether or not to work with a new vendor, it’s worth considering how well they collaborate with other vendors too. As we’ve learned over time, the vendors who want to position their customers for success indeed often make integrations a key part of what they offer. That’s why it’s so important to take a close look at vendors who integrate with other vendors.
But why are integrations so crucial in the first place? Let’s break down a few reasons why having an integrated tech stack is critical, especially in property management.
Why integrations are important
Not too long ago, businesses were just happy to have software that worked reliably. Nowadays, though, having software that can work with and enhance each other is key to staying competitive. And as you look to grow and scale, integrations with vendors can provide a clear pathway to success.
Below are just a few reasons you want to have integrations on your side.
Integration between vendors saves you time
Property management teams are already strapped for time. Teams have a lot on their hands between following up with leads, answering endless questions, and navigating shifting regulations. Doing specific processes manually only takes time away from more valuable tasks.
Integrations with vendors can provide a solution to many of those manual processes, from answering questions about your property to scheduling appointments and more. When your employees’ attentions are already so divided, integrations can help them achieve the productivity boost they need to feel in control of their workflow.
Vendors who integrate enhance CX
Integrations can bolster your customer experience in two ways. Firstly, integrations can help address customer needs quickly and seamlessly. For example, integrating a chatbot into your tech stack helps prospective and current renters access information 24/7, 365, without having to wait on hold for a property manager to get back to them.
Integrations also allow property management teams to take a clearer peek inside the customer journey. Take our integration with Entrata, for example: Before integrating, the only way for our team to receive leads was through email. By integrating Entrata’s Lead Manager into the BetterBot solution, we can now set attribution to the correct source whenever a prospect engages with a particular property’s marketing assets. This helps property management and marketing teams get a much more detailed understanding of exactly where leads are coming from – and which areas they need to invest more time and resources into.
Integrations fuel growth
Having the right tools at your fingertips can help save you time, money, and resources, which can help your company scale and grow over time. Integrations make it possible to maximize the employees you do have, giving them the bandwidth to focus on the most critical aspects of their roles. And with less need to hire more staff, you can reallocate those resources to support the growth of your sales and marketing strategy.
How we approach vendors who integrate at BetterBot
We believe in the value of partnership, and this belief has helped us cultivate strong relationships across the multifamily industry. Thanks to those relationships, we’re able to offer our customers world-class solutions that integrate seamlessly into their tech stack.
We are always looking at vendors who integrate with others to form strong partnerships. As of now, BetterBot is home to over 100 integrations, including Yardi, Entrata, Rentgrata, and more. From streamlining the response process to introducing unique features like Rentgrata’s resident referral program, our partnerships have allowed us to curate a comprehensive suite of integrations to give our customers the leg-up they need to stay flexible, resilient, and competitive.
Is your property management team making the most of your tech stack integrations? Discover our vendor list and how you can integrate your tech stack with BetterBot here.
Are you a best-in-class multifamily company looking to team up with BetterBot? Learn more about joining our BetterPartner program.
