The beginning of the school year signifies a fresh start. Everyone is excited to get back to campus after an extended break or even begin for the first time. Preparing in advance for the busy season can seem overwhelming. You have a short window to get your property leased up for the season. Here are six ways to prepare in advance for that peak leasing season in your student housing communities.
Enhance student housing curb appeal
First impressions matter, so focus on enhancing the property’s curb appeal. Ensure that the landscaping is well-maintained, with trimmed lawns, neat flower beds, and fresh mulch. Paint or touch up the exterior if needed, repair any damaged fences or gates, and consider adding some decorative elements like potted plants or outdoor seating areas.
Update and upgrade amenities
Evaluate the amenities offered by the student housing property and consider updating or upgrading them to attract more tenants. This could include providing high-speed internet access, installing modern appliances, refreshing communal areas with new furniture, or adding recreational features like game rooms, study areas, or fitness facilities.
Review and update leasing materials
Update all marketing materials, including brochures, websites, and online listings, with accurate and appealing information about the property. Highlight the unique features, amenities, and benefits of living in the student housing community. Include professional photographs that showcase the property’s best aspects.
Develop a marketing strategy
Implement a targeted marketing strategy to reach potential student tenants. Utilize online platforms, social media channels, and student-oriented websites to promote the property. Collaborate with local colleges and universities to spread the word among students. Consider hosting open houses or virtual tours to showcase the property’s features.
Streamline the leasing process
Simplify the leasing process to make it more efficient and convenient for potential tenants. Provide online application forms, virtual tours, and digital lease signing options. Ensure that all necessary information, such as lease terms, rental rates, and move-in procedures, is readily available and communicated clearly. Implement automation wherever possible in order to ensure all prospective renters are tended to.
Train and prepare staff
Equip your leasing and property management staff with the necessary knowledge and skills to handle inquiries, conduct property tours, and assist with lease signings. Ensure they are familiar with the property’s features, amenities, and policies, and provide them with updated information and scripts to communicate with prospective tenants effectively.
As mentioned, the busy season may seem overwhelming, but it doesn’t have to be. With proper preparation, your communities can take advantage of the traffic coming into your offices and lease up the property in no time. Learn more about how automation can help your teams efficiently streamline processes to make your most high-traffic seasons a breeze.