Five Key Metrics for Effective Multifamily Property Management

Living in the post-pandemic era, while normalcy has largely been restored, it remains undeniable that the substantial reliance on technology witnessed during the pandemic persists. The multifamily sector has adeptly seized a period of adversity, leveraging it as a catalyst for embracing new methods that have transformed the industry like never before. This transition has granted property management teams access to invaluable data that was previously out of reach. However, maintaining organization and focus can pose a challenge amidst this influx of data. Here are our five essential multifamily metrics and KPIs that should be at the forefront of your attention. Regardless of the abundance of data at your disposal, prioritizing these metrics is crucial.

Occupancy and Vacancy Rates

Monitoring your current occupancy and vacancy rates is an imperative part of property management. This allows comparisons against competing units and the market average, typically around 95-96%. For instance, suppose your properties are operating at a 90% occupancy rate while nearby units consistently achieve the market average. In that case, it serves as a clear indicator of potential underperformance. This discrepancy suggests a need for intensified marketing efforts to attract and retain tenants, thereby optimizing occupancy levels and maximizing revenue potential. Conversely, outperforming competitors can be leveraged as a unique selling point for potential renters, as it instills confidence in potential tenants regarding the desirability and reliability of your accommodations, ultimately bolstering your property’s appeal in a competitive market landscape.

Lead-to-Lease Conversion Performance

Understanding lead-to-lease conversion timing is essential in the multifamily realm. Given the high-touch sales cycle of the leasing process, conversion timing varies significantly across regions and communities. By analyzing the performance and timing of each unit, you can refine and optimize your marketing strategies to expedite the cycle. Such analysis enables the identification of bottlenecks or inefficiencies within the conversion process, allowing for targeted refinements and optimizations. Whether it involves streamlining communication channels, fine-tuning advertising strategies, or enhancing the showcasing of property amenities, these optimizations aim to expedite the conversion cycle. Expediting the lead-to-lease conversion cycle enhances operational efficiency and maximizes revenue potential by minimizing vacancy periods and accelerating rental income streams.

Days to Lease

Every day, a unit remains vacant, which translates to potential revenue loss. Monitoring your average days to lease enables you to identify marketing gaps and pinpoint units that are challenging to fill. By meticulously tracking the average duration it takes to rent a unit, property management teams can effectively identify critical marketing gaps and isolate specific units that prove challenging to fill. This proactive approach allows targeted strategies to address underlying issues, potentially shortening the leasing cycle and minimizing revenue loss. Moreover, an extended days-to-lease cycle may signify external factors such as market decline or shifting renter preferences. Recognizing and responding to these macro-level dynamics is essential for maintaining competitiveness and adaptability within the multifamily industry.

Average Renter Lifetime Value

Understanding the average value each renter brings to your property extends beyond immediate revenue considerations; it serves as a cornerstone for comprehensive long-term planning. Property managers can refine their strategic outlook and optimize operational efficiency by discerning each renter’s precise contribution. Furthermore, efforts to mitigate renter turnover can be intensified through targeted initiatives to enhance the overall tenant experience. This might entail enhancing property amenities, streamlining communication channels, or offering incentives for lease renewals, all of which can foster stronger tenant loyalty and minimize vacancy periods. In essence, a nuanced comprehension of renter value informs strategic decision-making. It empowers property managers to cultivate enduring tenant relationships and fortify the financial sustainability of their multifamily assets over the long term.

Revenue Growth

Revenue growth stands as one of the most pivotal multifamily KPIs. It serves as a barometer for gauging business performance year over year. Utilizing other mentioned KPIs can provide deeper insights into overall growth trends. Understanding the average value each renter brings to your property extends beyond immediate revenue considerations; it serves as a cornerstone for comprehensive long-term planning. Property managers can refine their strategic outlook and optimize operational efficiency by discerning each renter’s precise contribution. In essence, a nuanced comprehension of renter value informs strategic decision-making. It empowers property managers to cultivate enduring tenant relationships and fortify the financial sustainability of their multifamily assets over the long term.

In Conclusion… 

As the multifamily industry navigates the complexities of the post-pandemic landscape, it is imperative to recognize the enduring significance of technological integration and data-driven insights while managing multifamily properties. The transformative potential inherent in leveraging innovative methodologies has never been more apparent. By prioritizing key metrics such as occupancy rates, lead-to-lease conversion performance, days to lease, average renter lifetime value, and revenue growth, property management teams can wield a more informed and strategic approach to their operations.

A Comprehensive Look at Automation’s Role in Multifamily Operational Efficiency

In the fast-paced world of multifamily property management, operational efficiency is not just a goal; it’s a necessity for success. With the advent of automation, property managers have a powerful tool at their disposal to streamline operations, enhance tenant experiences, and drive overall performance. Let’s delve deeper into the multifaceted role that automation plays in optimizing various aspects of multifamily management. 

Administrative Task Automation

Traditionally, property managers are inundated with administrative tasks that consume valuable time and resources. Automation solutions, such as AI-driven chatbots and virtual assistants, revolutionize administrative workflows by handling routine inquiries, scheduling appointments, and guiding prospective tenants through the leasing process. By automating these tasks, property managers can significantly reduce manual workload, improve response times, and ensure consistent communication with tenants and prospects.

Communication and Engagement Enhancement

Effective communication is essential for fostering tenant satisfaction and building strong community bonds within multifamily properties. Automation tools enable property managers to communicate seamlessly with tenants and prospects across various channels, including email, SMS, and social media increasing property efficiency. Automated messaging systems ensure timely responses to inquiries, send reminders for rent payments and maintenance appointments, and disseminate important announcements or updates. By leveraging automation, property managers can enhance tenant engagement, strengthen relationships, and create a sense of belonging among residents.

Maintenance Operations Optimization

Maintenance management is a critical aspect of multifamily property management, with the potential to significantly impact tenant satisfaction and property value. Automation solutions, powered by IoT sensors and smart devices, monitor the health and performance of building systems in real-time, enabling proactive maintenance interventions. Automated maintenance management platforms streamline work order generation, dispatching, and tracking, ensuring prompt resolution of maintenance requests. Predictive analytics capabilities help property managers anticipate maintenance needs, schedule preventive measures, and optimize resource allocation, ultimately reducing downtime and minimizing costs.

Personalized Tenant Experiences

In today’s competitive rental market, personalized experiences are key to attracting and retaining tenants. Automation solutions leverage data analytics and machine learning algorithms to gain insights into tenant behavior, preferences, and feedback. Armed with this knowledge, property managers can tailor communication, services, and amenities to meet the unique needs of each tenant. Whether it’s offering personalized leasing options, recommending relevant community events, or providing timely assistance, automation enables property managers to deliver superior tenant experiences and foster long-term loyalty.

Compliance and Security Assurance

Compliance with regulatory requirements and ensuring the safety and security of residents are top priorities for property managers. Automation plays a crucial role in simplifying compliance management processes, keeping track of regulatory changes, and automating documentation procedures. Additionally, advanced security systems equipped with automation features, such as access control and surveillance, enhance property security and mitigate risks. By leveraging automation, property managers can demonstrate compliance, protect residents, and safeguard property assets, thereby reducing liabilities and enhancing overall peace of mind.


Automation is a game-changer in the multifamily property management industry, empowering property managers to optimize operations, elevate tenant experiences, and drive business success. By embracing automation solutions, such as those offered by BetterBot, multifamily properties can unlock new levels of efficiency, profitability, and tenant satisfaction in today’s competitive market landscape. As technology continues to evolve, automation will remain a cornerstone of success for forward-thinking property managers committed to delivering exceptional living experiences for their residents.


Lead Nurturing Strategies for Multifamily Properties: Revolutionizing Rental Engagement

Effective lead nurturing is the cornerstone of success in the dynamic world of multifamily property management. With the advent of Artificial Intelligence (AI), the landscape of lead nurturing has undergone a profound transformation, offering unprecedented opportunities for engagement and conversion. This comprehensive guide explores the vital role of AI-driven strategies in revolutionizing lead nurturing for multifamily properties, providing invaluable insights for property managers and marketers alike.

Understanding Your Audience

Understanding the nuances of your target demographic is paramount in crafting compelling lead-nurturing strategies. Property managers can meticulously gather and analyze potential renters’ data and tailor messaging and offerings to resonate with prospects’ unique needs and desires. This personalized approach lays the foundation for meaningful interactions and cultivates a sense of connection with prospective tenants.

Personalization is Paramount

In today’s era of digital marketing, one-size-fits-all approaches have become obsolete. The transition to personalized campaigns driven by AI and data analytics enables property managers to deliver tailored experiences that resonate with individual preferences. By harnessing the power of personalization, multifamily properties can increase conversion rates and foster long-term tenant satisfaction, ultimately driving business success.

AI-Powered Solutions

AI-powered solutions have emerged as invaluable tools in the realm of lead nurturing for multifamily properties. AI streamlines the rental process by engaging with prospects in real-time, providing 24/7 access to valuable information and tour scheduling, and enhancing user experience. Furthermore, AI algorithms continuously collect data on user interactions, enabling property managers to refine their lead nurturing strategies and optimize conversion efforts.

Predictive Analytics for Lead Scoring

Utilizing AI-driven predictive analytics empowers property managers to prioritize high-quality leads effectively. Predictive analytics streamline the lead scoring process by considering factors such as engagement level, demographics, and past behavior, ensuring that resources are allocated to prospects with the highest likelihood of conversion. This strategic approach optimizes efficiency and accelerates the rental journey for both tenants and property managers.

Automated Email Campaigns

Streamlining email marketing with AI automation enables multifamily properties to deliver personalized communications at scale. By sending tailored emails based on prospect behavior and preferences, property managers can effectively showcase available units and amenities, driving conversion and engagement. Automated email campaigns save time and resources while maximizing the impact of marketing efforts.

Continuous Optimization and Learning

One of the most significant advantages of AI-driven lead nurturing is its ability to learn and adapt over time. Property managers can identify effective strategies by analyzing data and performance metrics and iteratively optimize lead nurturing campaigns for tremendous success. This iterative approach ensures that multifamily properties remain agile and responsive in a competitive market landscape.

In conclusion, AI-driven lead nurturing strategies hold immense potential for multifamily properties seeking to thrive in today’s competitive market. By embracing AI technologies, property managers can stay ahead of the competition, drive higher conversion rates, and cultivate lasting relationships with tenants. With the power of AI at their disposal, multifamily properties are poised to elevate the rental experience and unlock new opportunities for growth and success.


Top 3 Ways To Engage Traffic Before You Have a Website

Engaging potential tenants before your property even has a website can be both exhilarating and daunting. The anticipation of leasing up a new community is filled with excitement, yet the workload can sometimes feel overwhelming. To navigate this phase effectively, it’s essential to employ strategic methods to engage traffic and generate interest. Here, we delve into three comprehensive approaches to engage potential renters and pave the way for a successful lease-up process.

Building Anticipation Through Social Media Buzz

Generating buzz on social media platforms is a powerful way to create excitement around your upcoming property. Utilize platforms such as Instagram, Facebook, and Twitter to showcase the unique features and amenities that your community will offer. Engage with your audience by sharing captivating visuals, informative posts, and interactive content. Collaborate with influencers or complementary businesses to expand your reach and amplify your message. By leveraging social media effectively, you can cultivate a sense of anticipation and build a loyal following even before your property is fully operational.

Providing Prompt and Informative Responses

In today’s fast-paced digital landscape, responsiveness is key to capturing the interest of prospective residents. Ensure that you address inquiries and concerns promptly to demonstrate your commitment to customer service. While a dedicated website may still be in development, consider implementing an automation solution to provide instant assistance and gather leads. This proactive approach not only enhances the user experience but also establishes a strong foundation for customer relationships. Seamlessly integrate the automation into your pre-launch marketing strategy to streamline communication and capture valuable leads effectively.

Taking Control of Online Listings

Claiming your business listings on platforms like Google My Business and Yelp is crucial to establishing credibility and controlling the narrative surrounding your property. Failure to do so may result in unauthorized listings that could potentially misrepresent your brand. Act swiftly to claim and optimize your listings, ensuring that they accurately reflect your property’s unique selling points and contact information. By maintaining an active presence across online directories, you can enhance visibility, attract qualified leads, and mitigate the risk of misinformation or negative reviews.

In conclusion, navigating the lease-up phase of a new community requires a strategic approach to engage traffic and cultivate interest effectively. By leveraging social media platforms, implementing responsive communication channels, and optimizing online listings, you can lay a solid foundation for success even before your property website is live. Embrace these proactive strategies to streamline the leasing process, maximize occupancy, and position your property for long-term success.


Mastering Automation Etiquette: Crafting a Seamless Experience

In today’s digital landscape, automation has become ubiquitous, revolutionizing the way we interact with technology. From chatbots to virtual assistants, automation plays a pivotal role in streamlining processes and enhancing user experiences. However, amidst the convenience automation brings, it’s essential to prioritize automation etiquette to ensure a seamless and empathetic interaction. This blog explores the importance of mastering automation etiquette and highlights key concepts such as large language models (LLM), empathy, and problem resolution.

Understanding the Essence of Automation Etiquette

Automation etiquette refers to the set of principles and practices aimed at creating a positive and user-centric experience in automated interactions. At its core, automation etiquette revolves around three fundamental principles: leveraging large language models (LLM), cultivating empathy, and ensuring effective problem resolution.

Prioritizing Large Language Models (LLM)

Large language models serve as the backbone of human-like interactions in automated systems. By harnessing the power of advanced NLP techniques, LLM enables machines to understand and respond to user queries with precision and nuance. The benefits of robust LLM capabilities include enhanced user engagement, improved accuracy, and increased efficiency in communication.

Cultivating Empathy in Digital Interactions

Empathy lies at the heart of meaningful communication, even in digital interactions. Infusing empathy into automated systems involves understanding and responding to users’ emotions and needs effectively. Strategies for cultivating empathy include leveraging sentiment analysis tools to gauge user sentiment and incorporating empathetic language and responses that resonate with users personally.

Ensuring Effective Problem Resolution

Beyond efficiency, effective problem resolution is essential for delivering a satisfactory user experience. Designing automation workflows for problem resolution entails creating logical decision trees, maintaining comprehensive knowledge bases, and implementing intuitive escalation pathways to address users’ issues promptly and efficiently.

Strategies for Crafting a Superlative User Experience

Crafting an excellent user experience through automation etiquette involves simplifying complexity, personalizing interactions, providing options for human intervention, and iterating and improving continuously. By breaking down complex tasks, leveraging user data for personalization, seamlessly integrating human-assisted support, and embracing a culture of continuous improvement, organizations can elevate digital interactions and foster long-term user satisfaction.

Conclusion: Elevating Digital Interactions Through Automation Etiquette

In conclusion, mastering automation etiquette is essential for creating a seamless and empathetic user experience in the digital age. Organizations can enhance user engagement, build trust, and drive business success by prioritizing principles such as large language models, empathy, and effective problem resolution. As automation continues to evolve, it’s imperative to prioritize automation etiquette in design and development efforts, ensuring that technology facilitates positive human experiences. Let’s embrace the evolution of automation and its potential to transform user experiences for the better.


Must-Do’s When Introducing a New Tech Solution in Multifamily

Introducing a new process to your team can be daunting, so we’ve put in extensive effort to ensure that our onboarding process stands out. When integrating a new automation solution into your team, there are three key factors to prioritize:

Understand the Needs and Challenges

In the multifamily industry, the integration of tech solutions aims to address a multitude of specific needs and challenges faced by both property managers and tenants alike. For property managers, these challenges often revolve around optimizing operational efficiency, improving tenant satisfaction, and enhancing overall property management processes. Tech solutions are designed to streamline tasks such as lease management, maintenance requests, and communication with tenants, ultimately reducing administrative burdens and increasing productivity. Additionally, these solutions aim to address issues related to property security, energy management, and regulatory compliance, ensuring that multifamily properties operate smoothly and meet the evolving needs of residents in a competitive market.

To gain a comprehensive understanding of these needs and challenges, conducting surveys or interviews with stakeholders is essential. Property managers, maintenance staff, leasing agents, and tenants all offer valuable insights into their preferences, pain points, and areas for improvement within the multifamily environment. Surveys can help identify common themes and trends across different stakeholder groups, while interviews allow for more in-depth exploration of specific issues and potential solutions. By actively engaging with stakeholders, tech solution providers can tailor their offerings to meet the unique requirements of multifamily properties, fostering greater adoption and acceptance among users. Additionally, involving stakeholders in the decision-making process helps build trust and collaboration, ultimately leading to more successful implementation and long-term benefits for all parties involved.

Stakeholder Engagement

In any technology implementation process within the multifamily housing sector, involving all relevant stakeholders early on is paramount to its success. This inclusive approach ensures that the perspectives and requirements of various parties, including property managers, residents, maintenance staff, and key decision-makers, are considered from the outset. Property managers can provide valuable insights into operational needs and challenges, while residents’ input can shed light on user experience preferences and concerns. Maintenance staff can offer valuable feedback on the practicalities of implementing and maintaining the new technology, ensuring its long-term sustainability. By engaging all stakeholders at the onset, potential issues can be identified and addressed proactively, fostering a sense of ownership and collaboration throughout the implementation process.

Moreover, clear communication about the benefits of the new tech solution is essential for gaining buy-in and addressing any apprehensions. Property managers must articulate how the technology will improve efficiency, enhance resident satisfaction, and contribute to the overall success of the multifamily property. By highlighting specific advantages such as cost savings, streamlined processes, and improved resident experiences, stakeholders are more likely to understand the value proposition of the new solution. Additionally, addressing any concerns or misconceptions upfront through transparent communication helps to build trust and confidence in the technology adoption process. Regular updates and opportunities for feedback further reinforce the message that stakeholders’ voices are heard and valued, fostering a collaborative environment conducive to successful technology implementation.

Pilot Program

Implement a pilot program in a small-scale setting before a full rollout. This allows you to identify potential issues and make adjustments based on real-world usage. If you have multiple properties to work with, it’s recommended that you use a diverse set of 3-5 properties for your pilot. In addition, you want to ensure you have the proper amount of data and allow 60-90 days before evaluating the success of your test group. Once you’ve evaluated your results, you can determine if the solution makes sense to roll out portfolio-wide. 

Efficient Onboarding Process

  If the onboarding process seems to drag on for days, it’s a red flag. Implementing an automation solution should be seamless and swift. A swift onboarding process ensures that your residents can quickly access the information they need. Your dedicated team should work diligently to ensure prompt delivery of your solution, allowing you to start reaping the benefits of your new automation without delay.

Simple Set-Up

   You shouldn’t have to build the automation solution from scratch yourself—that’s a hefty task! Setting up your automation solutions should be hassle-free. Your automation solution provider should offer insights into what renters are most interested in and streamline the process. Deciding on conversation flows shouldn’t consume countless hours. 

User-Friendly Training

 Your team shouldn’t spend endless hours on training. The new automation solution should alleviate the workload, not add to it.  Your on-site staff should grasp how the automation solution assists them, empowering them to focus on leasing. Additionally, selected team members should be able to access the tool’s dashboard to keep information updated and generate reports. Training should be straightforward and easy, freeing up more time to concentrate on more complex tasks.

Bonus Tip: Embrace the Excitement of New Technology

   Incorporating a new solution into your existing tech stack might seem daunting, but it doesn’t have to be. New technology should be embraced with excitement—it’s there to help. Onboarding your automation solution should be an enjoyable and stimulating experience, not a tedious one. It’s crucial to prioritize these principles when considering an automation solution. 

Integration with Existing Systems

When implementing a new technological solution in the hospitality industry, it is imperative to ensure seamless integration with existing property management systems or other relevant software to prevent disruptions in workflow. This integration facilitates a smooth transition and allows for the efficient exchange of data between different systems, ensuring that all departments can access accurate and up-to-date information in real-time. By seamlessly integrating the new tech solution with existing systems, minimize downtime, avoid costly errors, and maintain productivity levels. Moreover, a well-integrated tech solution enables hotel staff to leverage familiar interfaces and workflows, reducing the learning curve and accelerating adoption. Ultimately, prioritizing seamless integration enhances operational efficiency, improves communication across departments, and maximizes the benefits derived from the new technology implementation.


When selecting a tech solution for multifamily properties, it’s crucial to choose one that can scale effectively to accommodate the growing needs of the property over time. By considering future expansions and upgrades during the decision-making process, property managers can avoid quickly outgrowing the chosen solution and minimize the need for costly replacements or overhauls down the line. An ideal tech solution should offer scalability features that allow for seamless integration with additional units, buildings, or amenities as the property expands. Additionally, it should be flexible enough to adapt to evolving technological advancements and changing tenant preferences without requiring significant modifications or disruptions to existing systems. By investing in a scalable tech solution from the outset, multifamily property owners can future-proof their investments and ensure long-term success in an ever-evolving market landscape.

Cost-Benefit Analysis

Conducting a thorough cost-benefit analysis is essential to ensure that any investment in a new tech solution aligns with the value it brings to the multifamily property. This analysis involves meticulously evaluating both the potential costs associated with implementing the technology and the anticipated benefits it will provide. On the cost side, factors to consider include upfront expenses such as purchasing the technology, installation costs, and any required training for staff members. Additionally, ongoing costs such as maintenance, software updates, and technical support must be factored in to determine the total cost of ownership. Conversely, on the benefit side, the analysis should assess the various ways in which the technology will add value to the property. This may include improving operational efficiency, enhancing resident satisfaction, increasing revenue opportunities, or differentiating the property in the competitive market. By weighing these costs and benefits against each other, property owners and managers can make informed decisions about whether the investment in the new tech solution is financially viable and aligned with the overall goals and priorities of the multifamily property.

Automation, Mechanization, Robotization

Exploring Out-of-Industry Automation Trends 

While the multifamily sector has demonstrated stability and reliability, there is an opportunity for us to explore and embrace innovative solutions that could enhance our operations and resident experiences. By adopting forward-thinking technologies and strategies, we can position ourselves at the forefront of innovation within the multifamily industry. As automation reshapes traditional workflows across industries, it’s crucial for multifamily professionals to remain attuned to emerging trends beyond multifamily boundaries.

Let’s delve into key automation trends transcending industry borders and their potential impact on multifamily housing.

1. Hyper-Personalization

   Today’s consumers expect tailored experiences, and automation is delivering just that. From retail to healthcare, organizations leverage automation to cater to individual preferences. In the retail sector, hyper-personalization has become a driving force behind customer engagement and satisfaction. Through automation and data analytics, retailers tailor the shopping experience to individual preferences, offering personalized product recommendations, promotions, and in-store experiences. From online platforms analyzing browsing and purchase history to brick-and-mortar stores using technologies like beacons and facial recognition, retailers strive to anticipate and meet the unique needs of each customer, ultimately fostering stronger relationships and driving sales.

2. Predictive Analytics

   Anticipating tenant needs is critical for effective property management. Predictive analytics empower multifamily professionals to forecast behaviors, optimize leasing strategies, and proactively address maintenance issues.  Similarly, in the medical industry, predictive analysis plays a crucial role in improving patient outcomes and healthcare delivery. By harnessing vast amounts of patient data, including electronic health records, diagnostic tests, and treatment histories, healthcare providers can leverage predictive analytics to forecast disease progression, identify at-risk patients, and personalize treatment plans. For example, predictive models can help physicians anticipate complications during surgery or hospital stays, allowing for proactive interventions to mitigate risks and improve patient safety. Moreover, healthcare organizations utilize predictive analytics to optimize resource allocation, forecast patient admissions, and streamline operational workflows, ultimately enhancing efficiency and reducing costs.

3. IoT Integration

The Internet of Things (IoT) refers to the network of interconnected devices embedded with sensors, software, and other technologies, enabling them to collect and exchange data over the Internet. In the multifamily industry, IoT revolutionizes property management and enhances the living experience for tenants. IoT devices can monitor and control various aspects of a property, such as lighting, heating, air conditioning, security systems, and even appliances. For example, smart thermostats adjust temperature settings based on occupancy patterns, optimizing energy efficiency and reducing utility costs. Security cameras equipped with IoT technology provide real-time monitoring and alerts for unauthorized access or suspicious activities, enhancing property security. Additionally, IoT-enabled sensors can detect maintenance issues like water leaks or HVAC malfunctions, allowing property managers to address problems promptly and prevent costly damages. Overall, IoT integration in real estate improves operational efficiency, reduces maintenance costs, and enhances tenant comfort and safety.

4. Augmented Reality (AR) and Virtual Reality (VR)

   AR and VR redefine property showcasing with immersive virtual tours. Automation solutions use AR and VR to provide realistic visualizations of living spaces, enabling remote exploration and enhancing engagement. In the hospitality industry, augmented reality (AR) and virtual reality (VR) technologies are revolutionizing guest experiences and marketing strategies. AR and VR offer immersive and interactive experiences that allow potential guests to explore hotels, resorts, and event spaces virtually. One prominent application of AR in the hospitality sector is the use of augmented reality apps that provide users with virtual tours of hotel rooms and amenities. Guests can use their smartphones or AR-enabled devices to overlay digital information onto real-world environments, such as viewing hotel room layouts or exploring nearby attractions. This technology enhances the booking process by giving guests a realistic preview of their accommodations and helping them make informed decisions. 

Furthermore, AR and VR technologies are used in the hospitality industry for training purposes. Hotel staff can undergo virtual reality simulations to practice various scenarios, such as handling guest inquiries or emergency situations, in a safe and controlled environment. This training approach enhances employee skills and improves service quality, ultimately leading to higher guest satisfaction. Overall, AR and VR technologies offer the hospitality industry innovative ways to attract guests, enhance guest experiences, and improve operational efficiency.

5. Voice-Activated Assistants

   Voice-activated assistants, powered by AI, simplify tasks and provide real-time assistance in modern households and similar to AR and VR is booming in the hospitality industry. Voice-activated assistants are increasingly integrated into guest rooms and common areas to enhance the guest experience and streamline operations. These assistants, powered by artificial intelligence (AI) and natural language processing (NLP), enable guests to interact with hotel amenities and services using voice commands. One common application is the use of voice-activated assistants to control room settings, such as adjusting temperature, lighting, or entertainment systems. Guests can simply issue voice commands to the assistant, eliminating the need to manually operate switches or remotes.

 In summary, the multifamily housing industry stands on the brink of a transformative automation revolution. By embracing out-of-industry automation trends and leveraging innovative solutions, multifamily professionals can unlock new opportunities for operational excellence, tenant satisfaction, and sustainable growth. Staying ahead of the curve is not just a choice—it’s a strategic imperative for success in the multifamily landscape.

BetterBot.AI: The Most Adopted AI-Powered Automation Solution in Multifamily, Successfully Incorporates ChatGPT 4.0

BetterBot.AI’s Centralized Automation Moves Front & Center in the Multifamily Industry

Atlanta, GA / June 14, 2023 – BetterBot.AI, the leading provider of AI-powered automation solutions for the Multifamily industry, proudly announces its position as the most adopted platform, revolutionizing the way property management companies operate. With an impressive user base, having serviced 1.5 million units across the United States, BetterBot.AI continues to shape the future of automated processes with its cutting-edge technology.

Introducing Centralized Automation with BetterBot.AI

BetterBot.AI has and continues to excel in building Centralized Automation solutions that enhance operational efficiency, streamline communication, and deliver exceptional experiences for both property managers and prospective renters. Leveraging a best-in-class guided communication methodology, the BetterBot.AI platform offers a comprehensive suite of features designed to empower property management companies and transform the way they interact with prospects.

Empowering Prospective Renters with Seamless Experiences

BetterBot.AI’s guided communication methodology enables prospective renters to access quick answers, immersive virtual tours, videos, and real-time tour scheduling, all within a single platform. With the industry’s most effective lead nurture solution, property management companies can effortlessly engage with leads, improving the customer journey while increasing conversion rates.

ChatGPT-Assisted for Unmatched Intelligence

One of the key differentiators of BetterBot.AI is its integration with ChatGPT, an advanced language model powered by artificial intelligence. By incorporating ChatGPT’s cutting-edge capabilities, BetterBot.AI empowers property management companies to handle broader and more complex questions, ensuring that prospects receive accurate and valuable information promptly. This technology has been an integral part of BetterBot.AI’s success for several years, and the recent availability of ChatGPT 4.0 elevates the user experience to unprecedented heights.

“We are thrilled to announce the continued success of BetterBot.AI as the most adopted AI-powered automation solution in the multifamily industry,” said Zlatko Bogoevski, CEO of BetterBot.AI. “With Centralized Automation and our partnership with ChatGPT 4.0, property management companies can now provide seamless and personalized experiences to prospective renters, significantly improving operational efficiency and driving revenue growth.”

About BetterBot.AI

BetterBot.AI is the industry-leading provider of Centralized Automation solutions for the multifamily industry. With a robust user base servicing 1.5 million units across the United States, BetterBot.AI empowers property management companies with cutting-edge technology to enhance communication, streamline processes, and deliver exceptional customer experiences. Powered by ChatGPT 4.0, BetterBot.AI is revolutionizing the way the multifamily industry operates, setting new standards for efficiency and innovation.

BetterBot Ranks No. 334 on the 2023 Inc. 5000

BetterBot Ranks No. 334 on the 2023 Inc. 5000

BetterBot Ranks No. 334 on the 2023 Inc. 5000  

With Three-Year Revenue Growth of 4,018%, BetterBot Ranks No. 334 Among America’s Fastest-Growing Private Companies 

NEW YORK, August 15, 2023 – Inc. revealed today that BetterBot ranks No. 334 on the 2023 Inc. 5000, its annual list of the fastest-growing private companies in America. The prestigious ranking provides a data-driven look at the most successful companies within the economy’s most dynamic segment—its independent, entrepreneurial businesses. Facebook, Chobani, Under Armour, Microsoft, Patagonia, and many other household name brands gained their first national exposure as honorees on the Inc. 5000. 

“We are thrilled and humbled to be recognized on the prestigious Inc. 5000 list. This achievement is a testament to the dedication and innovation of our team, whose relentless pursuit of excellence has driven our company’s growth,” says BetterBot CEO & Co-Founder, Zlatko Bogoevski. “As we celebrate this milestone, we remain committed to our core values and unwavering in our mission to deliver exceptional value to our customers. This recognition energizes us to continue pushing boundaries, embracing change, and shaping a future that is even more remarkable.”

The Inc. 5000 class of 2023 represents companies that have driven rapid revenue growth while navigating inflationary pressure, the rising costs of capital, and seemingly intractable hiring challenges. Among this year’s top 500 companies, the average median three-year revenue growth rate ticked up to an astonishing 2,238 percent. In all, this year’s Inc. 5000 companies have added 1,187,266 jobs to the economy over the past three years. 

For complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, location, and other criteria, go to The top 500 companies are featured in the September issue of Inc. magazine, available on newsstands beginning Tuesday, August 23. 

“Running a business has only gotten harder since the end of the pandemic,” says Inc. editor-in-chief Scott Omelianuk. “To make the Inc. 5000—with the fast growth that requires—is truly an accomplishment. Inc. is thrilled to honor the companies that are building our future.” 

“We have to give a lot of credit for this award to two very important groups: Our BetterBot team and our clients,” said Robert Turnbull, President & Co-Founder of BetterBot. “Something special happens when you bring together a team of bright, motivated people who genuinely care for each other, and that’s the wonderful folks here at BetterBot. And to our clients who saw and see where this technology is going and have a shared vision that we’ll all get there together. Thank you.”

About BetterBot

BetterBot’s business has continued to grow over the last year, with new products and services regularly thrown into the mix. They are multifamily’s #1 automation platform by creating technology that makes life easier for leasing teams. BetterBot offers the multifamily industry technology using AI chat along with lead nurturing to save onsite teams time and money. It is the leasing agent that never sleeps and engages prospects and residents alike to help them find the information they need wherever and whenever they need it. To learn more about BetterBot, go to


Tiffany De Alva


More about Inc. and the Inc. 5000 


Companies on the 2023 Inc. 5000 are ranked according to percentage revenue growth from 2019 to 2022. To qualify, companies must have been founded and generating revenue by March 31, 2019. They must be U.S.-based, privately held, for-profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2022. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2019 is $100,000; the minimum for 2022 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Growth rates used to determine company rankings were calculated to four decimal places. 

About Inc. 

Inc. Business Media is the leading multimedia brand for entrepreneurs. Through its journalism, Inc. aims to inform, educate, and elevate the profile of our community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating our future. Inc.’s award-winning work reaches more than 50 million people across a variety of channels, including events, print, digital, video, podcasts, newsletters, and social media. Its proprietary Inc. 5000 list, produced every year since 1982, analyzes company data to rank the fastest-growing privately held businesses in the United States. The recognition that comes with inclusion on this and other prestigious Inc. lists, such as Female Founders and Power Partners, gives the founders of top businesses the opportunity to engage with an exclusive community of their peers, and credibility that helps them drive sales and recruit talent. For more information, visit For more information on the Inc. 5000 Conference & Gala, slated for October 31 – November 2 in San Antonio, visit


Introducing BetterBot’s ResidentSkill

It costs more to bring in a new resident than to keep an existing resident — that’s a fact. By having open and effective communication with residents, they are more likely to be satisfied with their experience and incentivize them to stay in your community longer. 

In the past, residents have struggled to find the information they need on their own terms. Leasing offices are inundated with assignments relating to prospects and residents alike. There is no way on-site teams can be everywhere at once, which is why BetterBot is taking even more of the busy work off their plate. 

Introducing BetterBot’s Automation for Residents — ResidentSkill

BetterBot’s ResidentSkill assists current residents with finding information on their terms. Instead of calling the office for non-emergency maintenance assistance, residents can now enter their own maintenance requests within the bot. BetterBot will capture their information, and the resident can rank the severity of the request. 

Residents can also find quick answers to their questions with a few touches of a button. For example, they can find who to contact when the property is closed, such as a courtesy officer or other much-needed resident contacts. In addition, ResidentSkill will assist with move-in and move-out tasks that need to be completed. This saves the property’s time and the residents, as well. 

Where can I sign up? 

Simply fill out the contact form below or email us at to learn more and get started. We have some special offers for early adopters of Resident Skill, so don’t forget to ask for more information. Stay tuned for more information on product launches and enhancements.

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