Looking Back at 2021

2021 was a year that had us hopeful for change. The previous year was challenging for everyone with the emergence of COVID-19 in 2020. However, we were excited about what the year ahead would bring. It’s an understatement to say that 2021 exceeded our expectations. In the last year, we have worked tirelessly to create a product that serves the multifamily industry in a way no product has before. Here are some of the things we were able to accomplish in 2021.


The most exciting part of the new year was that we could raise capital to expand product offerings and reach. This also allowed us to increase our team by __%. During Q1, we worked with our team to integrate with Rently. We also launched two new products — Affordable Bot and Student Bot. These two new products were created specifically for these communities built with unique features that help promote this property type. We also launched our latest version of the BetterBot dashboard, which allowed us to provide our customers with insights into the bot’s conversations.


During Q2, we expanded our partnership by working with Tour24. We also greeted our 50 millionth renter and were able to share what we learned with the industry. Underscoring this achievement is the internal growth BetterBot has experienced over the past two years. This has allowed us to set the foundation for our product and work on expanding into new areas.


During the summer months, we improved our multifamily chatbot user experience by updating the interface of our bot. We made sure to provide users with a simple but effective design to have the best user experience. In addition, we launched our newest product — BetterBot for Leads. This offering allows us to help teams nurture their leads throughout the leasing process and ultimately save them time. During Q3, we were excited to meet for the first time since the pandemic started at Multifamily Social Media Summit and Multifamily Women’s Summit. We were ecstatic to see familiar faces once again. Lastly, we announced integrations with both Entrata and Yardi. This allows us to reach more of our customers and provide more accurate information to our clients.


The final months of the year had us out and about! We took over both AIM and Optech conferences and were able to see so many friends, clients, and team members. We are super grateful for this time to reconnect in person and take in new industry insights. We also announced our latest integration with Rentgrata.

If 2021 has taught us anything, we can be open to new ideas and new partnerships. We have rolled out exciting updates and products that we never dreamed of in the past. We have grown our team exponentially and made meaningful connections. This past year brought us so much to be grateful for and has us excited for what 2022 will bring. If you’re wondering what lies ahead in 2022, check out our article on trends to watch for the year to come.

BetterBot Makes List Of Top Places To Work

Multifamily Leadership recognizes BetterBot as one of the Top 50 Best Places to Work Multifamily®

Atlanta, GA – 12/09/2021 BetterBot has ranked #2 in the nationwide Top 50 Best Places to Work Multifamily®. The annual list of “Best Places to Work Multifamily®” is published by Multifamily Leadership.

The Top 50 companies found out how they ranked at the Multifamily Awards show on December 8, 2021, which was broadcast live and could be viewed for free anywhere in the world.

The Multifamily Industry, serving apartments and their residents, contributes more than $3.4 trillion to the economy annually, supporting more than 17.5 million jobs. Not only do apartment homes drive jobs that strengthen local communities, individuals and families realize the value of renting as a smart choice in today’s economy.

As CEOs and executive teams create culture and innovation around the resident experience, employee engagement is seen as a key driver to meet multiple challenges. The Best Places to Work Multifamily® program recognizes those companies who have established and consistently foster outstanding workplace environments. 

The rigorous assessment process evaluated each company’s employee policies and procedures as well as responses from the company’s employees. The program is part of a long-term initiative to encourage growth and excellence throughout the Multifamily Apartment Industry and to attract new leaders to the industry.

If you want to know if it’s a great place to work, you ask the people who work there. Patrick Antrim, Founder and CEO of Multifamily Leadership says, “Employee engagement is actually a much more powerful indicator of organizational success than the size of the company, as employee engagement is tied to behavior and higher performance.”  

The program also helps companies who want to improve their business. The “Insights Report” is presented to each participating company, even if it did not make the list. The report summarizes employee engagement and satisfaction data, the “Multifamily Leadership Benchmark Report,” and the transcript of employee written comments. The report is used by many organizations to make significant improvements in their workplace culture. 

Antrim further states, “Next generation leaders want to know their company is making a positive impact on the world. They want to know the vision and mission of the organization and that the leaders of the organization are going to drive that mission and vision. This is becoming increasingly more important as society is asking businesses to play a bigger role. The Best Places to Work Multifamily® companies have stepped up to play that role and will have a much bigger voice in the future.”

For more information about, and to register for, the “Best Places to Work Multifamily®” program, go to www.multifamilyleadership.com.

Media Contact: 

Trevor Park

BetterBot, Head of Marketing


New Feature Alert – BetterBot Calendar

At BetterBot, we are always looking for ways to improve and save our clients time. We are excited to announce our latest feature that does exactly that! Introducing the BetterBot Calendar. Here are a few things you can do with this new feature:

  • See scheduled appointments
  • Block out time
  • Sort by appointment type
  • Hidden superpower

See Scheduled Appointments 

No need to jump from one platform to another. Now you can do everything right within the BetterBot dashboard. You can take a look at what appointments have been scheduled for the day and even find the contact information for those prospects, allowing for easy follow-up. 

Block Out Time

Working around lunch breaks and team meetings is no longer an issue! Block out time on the calendar and the bot will intuitively schedule appointments around those time blocks. This feature is easy to update so if there is a schedule change it just takes a couple of clicks to change.  

Sort By Appointment Type

BetterBot can set intelligent appointment types meaning, the bot can schedule an array of different types of tours. For example, users have the option to schedule an in-person, phone, self-guided, or live video tour. With the new BetterBot calendar, users can see what types of appointments are set for the day and prepare accordingly.

Hidden Superpower

The calendar function has a hidden superpower. The reason it’s “hidden” is because it’s working in the backend even if you don’t see it. BetterBot’s calendar is ubiquitous meaning, it can not only read other calendars but can also pass along information. The calendar reads and passes info on to other calendars such as Yardi, Entrata, RentDynamics, and many more. It’s the calendar that helps manage everyone else’s calendar.

BetterBot is proud to constantly be expanding and improving. Keep an eye out for more updates and in the meantime, check out what our bot can do HERE

Rentgrata x BetterBot – Better Together

Welcome Rentgrata, our most recent integration partner.

Rentgrata, Multifamily’s leading resident referral platform and BetterBot, Multifamily’s most-adopted conversational leasing solution announced today they have integrated their products.

“There’s so much information today’s prospective renter can get long before they visit the apartment community leasing office,” said Robert Turnbull, president, COO and co-founder of BetterBot. “But the one thing they still struggle finding out is the question of ‘do I fit here?’ Because BetterBot is in the business of getting relevant information to renters wherever, whenever, it became overwhelmingly apparent we needed to help facilitate this information using Rentgrata’s solution.”

Rentgrata’s unique resident referral program bridges much-desired dialogue between prospective renters and a host of current residents. In so doing, prospective residents get an actual resident’s unadulterated perspective of their experience living at a particular community.

“Our clients often ask how they can continue to get the opportunity to message a resident in front of more prospects, not just those who land on the community website. They want this to be accessible everywhere because it differentiates them from their competition down the street,” explained Ben Margolit, CEO and co-founder at Rentgrata. “With this integration and partnership, Rentgrata can now also be found everywhere BetterBot is. Additionally, to keep our clients’ websites free of too many widgets, we can now launch the BetterBot conversational solution from our widget, or BetterBot can launch ‘chat with a resident’ from theirs, whichever the community prefers.”

In addition to living on a property website, BetterBot can also be deployed anywhere in the digital marketplace such as Google My Business, Facebook, Yelp, Instagram, and can now intercept prospective renter leads from every ILS. That means Rentgrata’s “Chat with a resident” solution will be introduced to all these new channels and prospective renters further expanding their reach.

Ways to Maximize Your Time at Optech 2021

Our team is incredibly excited to be attending the Optech conference in beautiful National Harbor, MD. This conference is an amazing opportunity to learn, make connections, and discover new tools. Although it can be such a valuable time, we know how chaotic conferences can be. This is why it’s essential to have a plan. We’ve put together a few ways you can maximize your experience at #Optech2021. 

Schedule Your Sessions Ahead Of Time

Take a look at the Optech agenda beforehand. This will help you identify which sessions are most important for you and your business. There typically are multiple sessions happening at once and there are certain topics you may find more pertinent than others. Highlight the ones you are most interested and if your team is with you, you can divide and conquer the most interesting topics. 

Map Out Your Expo Route

The expo can be one of the most fun parts of any conference. This provides an opportunity to connect with peers and vendors from all over. However, we know it can get overwhelming. Take a look at the event map before you go so you don’t miss anything. Be sure to take a moment to stop by the BetterBot booth (#733) for a chance to win a special prize. There are over 100 vendors planning to be at Optech 2021, so you’ll want to know ahead of time which booths you want to visit. 

Plan Your Event Schedule 

Before a conference like Optech, your inbox may be flooded with event invites. Don’t panic! Plan your event schedule ahead of time and write it down in a place you will refer back to. Many events require planning ahead of time so it is helpful when you can RSVP ahead of time. For example, BetterBot will be hosting a big event at the Capital Wheel and although this event is open to Optech attendees, you will need to RSVP beforehand. If you haven’t already secured your spot, you can do so HERE

Conferences don’t have to be overwhelming. They can be so valuable when they are maximized by attendees. It’s important to implement these tips when attending conferences so that you get the most out of your conference. We hope to see you at Optech 2021! Again, if you haven’t submitted your RSVP to our event, please do so HERE

5 Key Trends in Affordable Housing That Are Shaping the Future of the Industry

It’s an unfortunate fact that the affordable crisis has been an ongoing one, and in many ways, the pandemic has only exaggerated it. As such, we’ve seen increasing calls over the past few years for creativity and innovation when it comes to the future of the industry. And while states continue to struggle to fully meet their affordable housing needs, shifting expectations around what it means to create and rent out safe, quality spaces are encouraging the industry to move forward in exciting ways. Here are just a few emerging trends in affordable housing we think will play an important role in shaping the next few years – and beyond. 

5 trends in affordable housing we’re watching

Emphasis on DEI

The past 18 months have been characterized by an increased focus on diversity, equity, and inclusion in all aspects of life and work, and the housing industry hasn’t been left out of those conversations. Renters are becoming increasingly aware of the diversity – or lack thereof – within their own neighborhoods, and many support initiatives like the Veterans Housing and Homeless Prevention Program that bring marginalized groups into better housing situations. 

What’s more, some communities are advocating for more inclusionary zoning practices. Giving lower-income families the opportunity to live in higher-end neighborhoods has been shown to improve health and educational outcomes, along with creating more diverse job networks and contacts. 

Now more than ever, people are recognizing the role safe, adequate housing plays in creating thriving, upwardly mobile communities. New initiatives at both the state and local levels will be important in pushing the industry forward in a meaningful way. 

Rethinking the leasing process

Along with a better understanding of how investing in diversity positively impacts communities, property management groups are now also recognizing the importance of proptech in creating better processes for both workers and renters. The pandemic radically changed the way people look for their next apartment, and many property management teams have had to reassess how they approach things like tours and leasing. Many are leaning more heavily into automated solutions like chatbots to streamline the leasing process and provide things like 3D tours when properties are unable to be visited in person. 

People want digital solutions to things like leasing, especially in a time where many might not be able to actually visit and complete paperwork at a property’s office in person. Rethinking the leasing process through technologies like chatbots gives people an easier way to find a new place, and saves property management teams hours of valuable time each week.   

Smarter amenities

One of the biggest trends in affordable housing today is building spaces with better, more targeted amenities. Affordable housing has traditionally been bereft of many of the amenities other classes of housing have enjoyed, but some new properties are working to challenge convention and provide higher-quality spaces for renters. Larger kitchens, office space, and more natural lighting are just a few things renters are looking for within their private spaces, especially those with remote or hybrid jobs. 

In addition to larger spaces, more people are looking for walkable communities, or apartments with easy access to places like grocery stores, childcare centers, and more. 

Sustainable design

Along with better amenities, prospective renters value sustainable, eco-friendly design more than ever. As more people become aware of the climate crisis, they want to live in more eco-conscious ways, and that includes housing. To provide this, we’re seeing many builders opting to incorporate more sustainable practices into construction and apartment design. Ultimately, many of these more sustainable choices are also more cost-effective, saving money on energy usage and maintenance costs.  

Electronic-first communication and data management

Many property management groups’ forays into proptech like leasing chatbots have unearthed a fact about consumer behavior that until recently, the real estate space was uncomfortable admitting: most people prefer to do things online. If information about your property isn’t easy to find online, or you lock information behind email walls or phone numbers people must call, they’re not going to be as likely to want to pursue a lease. Chatbots and other automation solutions reduce the amount of time leasing teams spend answering repetitive questions. It also helps them in the information gathering phase where the bot asks and collects the income and household info then pre-qualifies the prospective affordable renter.

Giving people a way to get information on things like amenities, floor plans, rent payments, and maintenance 24/7, 365 is critical. And on the flip side, investing in digital solutions for data management and analytics can help enable property management teams to be able to better understand renter needs and anticipate turnover.  

Keep up with the latest in multifamily trends and news by following the BetterBot blog.

3 Things We Learned at AIM 2021

AIM is all about Apartment Internet Marketing and this year was one for the books. After almost two years of not seeing colleagues and industry professionals face to face, people were evidently excited to catch up. In addition to making meaningful connections, it was also an opportunity to learn what’s going on in the industry today. Whether you made it to the event or not, there is something to take away for everyone. Here are three lessons we learned this year at AIM 2021: 

  • Don’t go back to basics; go back to the foundation 
  • Figure out your “then what” 
  • AI doesn’t take away human touch; it improves it 

Don’t go back to basics; go back to the foundation.

During the session titled Ad Board Talks: Investing Time, Energy & Money in PropTech, loads of important information were shared. One of our biggest takeaways from this session came from Marcella Eppsteiner, SVP of Marketing, Training, and Revenue Management at Mission Rock Residential. She mentioned the importance of not just going back to the basics, as many are accustomed to saying. It’s essential to go back to the foundation of why your team is doing what they are doing and leverage technology to accomplish your goals. Of course, it’s important to maintain many of the values that fueled the multifamily industry, such as resident satisfaction. Teams must look at how their tech stack can help them reach goals efficiently and effectively. 

Figure out your “then what”

This year’s keynote speaker was Rachel DeAlto, Relationship Expert, Media Personality, Speaker & Author. She talked about getting the best out of yourself, your relationships, your teams, and your one freaking amazing life. She spoke about the importance of identifying your “then what.” What this means is, it’s essential to think about your goals and consider “then what” you will do once you reach your goals. For example, if your goal is to make more money, then what do you do once you get there and why? This was an important question to consider both personally and professionally to further self-improvement. 

AI doesn’t take away human touch; it improves it. 

During the Autonomous Leasing session in 2022, we learned many different things about AI/chatbots and what they can do for the property management industry. Kitty Callaghan, VP of Marketing at Wasatch Property Management, shared about how bots can help give time back to property management teams. This shows that bots don’t intend to replace humans but to give time back so that they can focus on what’s essential….being human!

As we mentioned earlier, AIM Conference gave our team much to consider moving forward into 2022. We are excited to implement much of what we’ve learned this year and share it with those around us. We are continuing to plan for next year’s conference in April and hope to see you there. For more information on AIM, click here

Announcing BetterBot’s New CRO, Tyler Hansen

Hansen to focus on continued revenue growth with BetterBot’s many partners and channels

Atlanta, GA, August 19, 2021 – Multifamily’s most adopted bot automation technology company announced today the addition of Tyler Hansen to the BetterBot executive team. “Tyler’s background in software sales as well as his partner and channel expertise will help us grow market share at an even faster pace,” said Zlatko Bogoevski, CEO and co-founder of BetterBot, Inc.

Hansen joins a stable of seasoned Industry executives such as Robert Turnbull, Brenda Giloth and Heather Anderson that have helped grow BetterBot from the first day of business. With their experience combined with Tyler’s roadmap to growth, BetterBot expects to further solidify their pole position as Multifamily’s dominant bot and automation solution.

“Tyler has that infectious, can-do, highly-focused personality that motivates everyone around him,” said Robert Turnbull, President, COO and co-founder of BetterBot. “In my 22 years in the Multifamily Industry I’ve seen a handful of talented sales leaders, of which Tyler is no doubt one of them. He’ll help us do great things at BetterBot.”

Hansen has a varied background yet consistent track record at his previous companies. Most recently he helped grow CheckpointID which sold to MRI. While there, Hansen assisted the executive and sales teams in continuing significant growth, while ensuring a transition to the MRI ecosystem. Prior to CheckpointID Hansen managed sales at Zumper, Luxer One, and Intuit. He’s based in San Francisco, Ca., with his wife Mystie and newborn son, Jomie. 

“The team at BetterBot has done an exceptional job building a platform to give Managers and Leasing Agents their time back. The value of guided-conversation technology has been proven and refined over the past three years and there’s no limit to what we can accomplish with our industry partners,” said Tyler.

In parallel to Tyler Hansen joining the BetterBot team, the company has recently added a new product offering to their suite of services. BetterBot For Leads – the newest way to automate your leasing process. BetterBot for Leads intercepts your ILS leads and converts them into high-valued conversations that turn into tours and ultimately result in leases. Tyler also noted, “This product will not only highlight the versatility of the BetterBot platform, but will also showcase the range of partnerships that BetterBot has developed in the industry. As the only marketing automation solution to be partnered directly with the ILSs, it will further set BetterBot as the leading solution in this space.”

BetterBot Update Announcement: Improved Multifamily ChatBot User Experience

Exciting news! BetterBot has been working hard to make sure that improvements are constantly being made for the ease of users. One of the most exciting improvements is the new and improved user experience. Here are some of the things that you will now see:

  • Updated Graphics
  • Cleaner User Experience

Updated Graphics

In the bot, you will now find updated icons and graphics throughout the bot. These are designed to help the user find what they are looking for more straightforwardly. It’s also abundantly clear when prospects are conducting their apartment search with these newly updated graphics. 

Cleaner User Experience

With the new and improved demo bot, users will find their experience more straightforward and cleaner. For instance, the back button has been moved to a more prominent position to access this control. 

Again, BetterBot is constantly improving so that customers can get the most out of this product. With the latest update, including updated graphics and user experience, prospective renters will improve their experience significantly. For more information on optimizing your bot to the fullest, check out our article on ways to make your bot even better


Well hello there.

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Well hello there.