BetterBot.AI: The Most Adopted AI-Powered Automation Solution in Multifamily, Successfully Incorporates ChatGPT 4.0

BetterBot.AI’s Centralized Automation Moves Front & Center in the Multifamily Industry

Atlanta, GA / June 14, 2023 – BetterBot.AI, the leading provider of AI-powered automation solutions for the Multifamily industry, proudly announces its position as the most adopted platform, revolutionizing the way property management companies operate. With an impressive user base, having serviced 1.5 million units across the United States, BetterBot.AI continues to shape the future of automated processes with its cutting-edge technology.

Introducing Centralized Automation with BetterBot.AI

BetterBot.AI has and continues to excel in building Centralized Automation solutions that enhance operational efficiency, streamline communication, and deliver exceptional experiences for both property managers and prospective renters. Leveraging a best-in-class guided communication methodology, the BetterBot.AI platform offers a comprehensive suite of features designed to empower property management companies and transform the way they interact with prospects.

Empowering Prospective Renters with Seamless Experiences

BetterBot.AI’s guided communication methodology enables prospective renters to access quick answers, immersive virtual tours, videos, and real-time tour scheduling, all within a single platform. With the industry’s most effective lead nurture solution, property management companies can effortlessly engage with leads, improving the customer journey while increasing conversion rates.

ChatGPT-Assisted for Unmatched Intelligence

One of the key differentiators of BetterBot.AI is its integration with ChatGPT, an advanced language model powered by artificial intelligence. By incorporating ChatGPT’s cutting-edge capabilities, BetterBot.AI empowers property management companies to handle broader and more complex questions, ensuring that prospects receive accurate and valuable information promptly. This technology has been an integral part of BetterBot.AI’s success for several years, and the recent availability of ChatGPT 4.0 elevates the user experience to unprecedented heights.

“We are thrilled to announce the continued success of BetterBot.AI as the most adopted AI-powered automation solution in the multifamily industry,” said Zlatko Bogoevski, CEO of BetterBot.AI. “With Centralized Automation and our partnership with ChatGPT 4.0, property management companies can now provide seamless and personalized experiences to prospective renters, significantly improving operational efficiency and driving revenue growth.”

About BetterBot.AI

BetterBot.AI is the industry-leading provider of Centralized Automation solutions for the multifamily industry. With a robust user base servicing 1.5 million units across the United States, BetterBot.AI empowers property management companies with cutting-edge technology to enhance communication, streamline processes, and deliver exceptional customer experiences. Powered by ChatGPT 4.0, BetterBot.AI is revolutionizing the way the multifamily industry operates, setting new standards for efficiency and innovation.

BetterBot Ranks No. 334 on the 2023 Inc. 5000

BetterBot Ranks No. 334 on the 2023 Inc. 5000

BetterBot Ranks No. 334 on the 2023 Inc. 5000  

With Three-Year Revenue Growth of 4,018%, BetterBot Ranks No. 334 Among America’s Fastest-Growing Private Companies 

NEW YORK, August 15, 2023 – Inc. revealed today that BetterBot ranks No. 334 on the 2023 Inc. 5000, its annual list of the fastest-growing private companies in America. The prestigious ranking provides a data-driven look at the most successful companies within the economy’s most dynamic segment—its independent, entrepreneurial businesses. Facebook, Chobani, Under Armour, Microsoft, Patagonia, and many other household name brands gained their first national exposure as honorees on the Inc. 5000. 

“We are thrilled and humbled to be recognized on the prestigious Inc. 5000 list. This achievement is a testament to the dedication and innovation of our team, whose relentless pursuit of excellence has driven our company’s growth,” says BetterBot CEO & Co-Founder, Zlatko Bogoevski. “As we celebrate this milestone, we remain committed to our core values and unwavering in our mission to deliver exceptional value to our customers. This recognition energizes us to continue pushing boundaries, embracing change, and shaping a future that is even more remarkable.”

The Inc. 5000 class of 2023 represents companies that have driven rapid revenue growth while navigating inflationary pressure, the rising costs of capital, and seemingly intractable hiring challenges. Among this year’s top 500 companies, the average median three-year revenue growth rate ticked up to an astonishing 2,238 percent. In all, this year’s Inc. 5000 companies have added 1,187,266 jobs to the economy over the past three years. 

For complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, location, and other criteria, go to The top 500 companies are featured in the September issue of Inc. magazine, available on newsstands beginning Tuesday, August 23. 

“Running a business has only gotten harder since the end of the pandemic,” says Inc. editor-in-chief Scott Omelianuk. “To make the Inc. 5000—with the fast growth that requires—is truly an accomplishment. Inc. is thrilled to honor the companies that are building our future.” 

“We have to give a lot of credit for this award to two very important groups: Our BetterBot team and our clients,” said Robert Turnbull, President & Co-Founder of BetterBot. “Something special happens when you bring together a team of bright, motivated people who genuinely care for each other, and that’s the wonderful folks here at BetterBot. And to our clients who saw and see where this technology is going and have a shared vision that we’ll all get there together. Thank you.”

About BetterBot

BetterBot’s business has continued to grow over the last year, with new products and services regularly thrown into the mix. They are multifamily’s #1 automation platform by creating technology that makes life easier for leasing teams. BetterBot offers the multifamily industry technology using AI chat along with lead nurturing to save onsite teams time and money. It is the leasing agent that never sleeps and engages prospects and residents alike to help them find the information they need wherever and whenever they need it. To learn more about BetterBot, go to


Tiffany De Alva


More about Inc. and the Inc. 5000 


Companies on the 2023 Inc. 5000 are ranked according to percentage revenue growth from 2019 to 2022. To qualify, companies must have been founded and generating revenue by March 31, 2019. They must be U.S.-based, privately held, for-profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2022. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2019 is $100,000; the minimum for 2022 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Growth rates used to determine company rankings were calculated to four decimal places. 

About Inc. 

Inc. Business Media is the leading multimedia brand for entrepreneurs. Through its journalism, Inc. aims to inform, educate, and elevate the profile of our community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating our future. Inc.’s award-winning work reaches more than 50 million people across a variety of channels, including events, print, digital, video, podcasts, newsletters, and social media. Its proprietary Inc. 5000 list, produced every year since 1982, analyzes company data to rank the fastest-growing privately held businesses in the United States. The recognition that comes with inclusion on this and other prestigious Inc. lists, such as Female Founders and Power Partners, gives the founders of top businesses the opportunity to engage with an exclusive community of their peers, and credibility that helps them drive sales and recruit talent. For more information, visit For more information on the Inc. 5000 Conference & Gala, slated for October 31 – November 2 in San Antonio, visit


Introducing BetterBot’s ResidentSkill

It costs more to bring in a new resident than to keep an existing resident — that’s a fact. By having open and effective communication with residents, they are more likely to be satisfied with their experience and incentivize them to stay in your community longer. 

In the past, residents have struggled to find the information they need on their own terms. Leasing offices are inundated with assignments relating to prospects and residents alike. There is no way on-site teams can be everywhere at once, which is why BetterBot is taking even more of the busy work off their plate. 

Introducing BetterBot’s Automation for Residents — ResidentSkill

BetterBot’s ResidentSkill assists current residents with finding information on their terms. Instead of calling the office for non-emergency maintenance assistance, residents can now enter their own maintenance requests within the bot. BetterBot will capture their information, and the resident can rank the severity of the request. 

Residents can also find quick answers to their questions with a few touches of a button. For example, they can find who to contact when the property is closed, such as a courtesy officer or other much-needed resident contacts. In addition, ResidentSkill will assist with move-in and move-out tasks that need to be completed. This saves the property’s time and the residents, as well. 

Where can I sign up? 

Simply fill out the contact form below or email us at to learn more and get started. We have some special offers for early adopters of Resident Skill, so don’t forget to ask for more information. Stay tuned for more information on product launches and enhancements.

3 Ways To Master Omnichannel Marketing in Multifamily

What is omnichannel marketing? 

Omnichannel marketing is a way to reach your customers through multiple sources. Your prospects are finding you in a myriad of ways. You can reach them no matter where they are to find the information they are looking for quickly and turn it into a lease through omnichannel marketing. 

Here are 3 ways to master omnichannel marketing: 

Knowing what platforms your customers use the most

Take some time to research where your traffic is coming from. Find out which platforms are most used by your customers so you know where to focus your energy. Then you can market heavily on these platforms to reach your prospective residents using omnichannel marketing. Some that have been most popular sources in the multifamily industry include: 

  • Google
  • ILS Accounts
  • Craigslist
  • Facebook
  • Yelp

BetterBot is one chatbot solution that integrates with just about everyone, so you never miss a prospect. This product is easy to use on any platform, including Facebook, Instagram, Twitter, Pinterest, ILS accounts, and more. Help create a seamless experience for your customers so they remember your product and are more likely to lease at your community. 

Consider the customer experience.

It’s important to consider how your customers are finding the information they need. Are they sending your property a DM on Facebook? Are they filling out the contact form on Consider where it would be best to reach them on their journey. You’ll also want to consider what point in the conversation they should enter. 

Think about your online reputation. What are your reviews saying about your communities? Are there processes that can be improved? Is there an easy way you can win over a disgruntled resident? A vast majority of prospective renters read online reviews before deciding, so your online presence must tell a story you can be proud of. 

Customize your user experience so they can join at any point in the conversation you choose, including scheduling an appointment, virtual tours, or giving them the whole experience. Cater to your customer by meeting their needs and providing them with precisely what they’re looking for.  

Measure results 

Take time to measure what’s working. This way, you know what is resonating with your customer and what to focus your attention on. There are several ways you can gauge your property’s performance. Some of the top vital metrics worth considering include: 

  • Guests Greeted
  • Conversations Shared 
  • Appointments Set
  • After Hours Conversations
  • Hours Saved
  • Dollars Saved 

Be sure to use tools with robust reporting that will help you navigate how you can best serve your prospective renters. Evaluate what’s working on an ongoing basis so that you stay up to date on the latest trends for your user’s journey. 

Adopting an omnichannel marketing strategy is going to help you reach more prospects than before. You can be sure that your prospects are always catered to, and BetterBot can help. Check out more information on how to boost your omnichannel marketing efforts.

Leasing Prep

Leasing Prep for Peak Leasing Season

Peak leasing season is the busiest time of year in the multifamily industry. It typically occurs during the summer months when leasing is at its highest velocity. Many people move during this time of year for a myriad of reasons, including weather, time, and availability. It’s important to be prepared for the busiest time of year, so we are sharing some things you and your teams can do to prepare for the influx of traffic.

Stock Up on Collateral

Take a look at the marketing collateral you have available. This could be flyers, brochures, PDFs, business cards, etc. Make sure all information is accurate and confirm you have enough inventory for the upcoming season. If there’s anything you need to get ordered, be sure to do so right away so you are not waiting for what you need. Being prepared is one of the most important things you can do to get your team ready for higher levels of traffic. 

Complete Assigned Training

If your team has any assigned training they need to complete, now is the time! Once traffic starts picking up, it is likely you won’t have as much time to work on this, and you want to ensure your team is prepared for anything that comes their way. Make sure your team is breaking up shifts appropriately, allotting time for each member to catch up on what they need to. 

Confirm Accurate Info

Confirm all info is accurate and up to date on listings, websites, and anywhere else viewable to the public. Be sure to audit your address, office hours, photos, pricing, and amenities so that you are putting your best foot forward. You want to confirm data is pulling through correctly anywhere prospects can find you. Don’t forget that if your team uses BetterBot’s platform and your websites are up to date, the information should pull through automatically. However, if you do notice any discrepancies whatsoever, you can always reach out to to see what’s going on. 

Evaluate Model Unit

Walkthrough your model units and make sure everything is looking appropriate. Of course, you want it to look clean and tour ready. You’ll also want to take a look at the decor that is displayed. If it’s feeling outdated, but you don’t have the budget for a complete rehaul, see what you can simply remove from the unit. Sometimes, the space can look fresher by getting rid of items that are clogging up the space. If you do have the budget to revamp your model unit or even add some light upgrades, be sure to do so well in advance of peak leasing season so that you are ready to show it off.

Set Up Automation

Explore automation processes that can help take some of the burdens off your teams during the busy season. BetterBot offers automated features that answer questions anywhere you are found online. It also nurtures leads for the on-site teams, which saves an average of 104 hours per property each month. That being said, automation can truly save your teams so much time, allowing them to focus on more critical tasks. During peak leasing season, time becomes crucial for your team. It can often seem like there are not enough hours in a day to get everything done. When you set up automation in advance, it takes some of that burden off the site teams. If you want to learn more about how automation can help ease your workload, check out the ultimate guide to automation.

Set Realistic Goals

Create some reachable goals for your team. With the influx in traffic, you will want to make sure you are closing at an appropriate rate. Setting goals for closing leases should help your team achieve this. Use the SMART method to help set up realistic goals. Ensure all goals are Specific, Measurable, Achievable, Relevant, and Time-Bound. Not only should you use this method to determine where you want to go, but you should also implement strategies to help your teams get there. Work together to come up with a plan so that everyone is on the same page.

With the summer months typically being the busiest time of year in the multifamily industry, we know how important it is to get your ducks in a row beforehand. Implement these tips and tricks to help ensure your on-site teams have all the support they need. Want to learn more? Find out how technology can help short-staffed leasing teams

BetterBot Promotes Debbie Sehorn to COO

From Zlatko Bogoesvski, CEO and Co-Founder of BetterBot: “It is my pleasure to announce that Debbie Sehorn has been appointed as the new Chief Operating Officer (COO) of BetterBot effective immediately. Debbie has been an integral part of our team for the past four years, and her contributions have been instrumental in driving the company’s success.

Debbie joined BetterBot as a finance manager and quickly demonstrated her ability to manage complex financial operations. She also took on the additional responsibility of overseeing HR, where she implemented policies and procedures that have helped us attract and retain top talent.

Most recently, Debbie has been leading our efforts to improve operational efficiencies. Her keen analytical skills and strategic thinking have been invaluable in identifying areas where we can streamline processes and reduce costs.

As COO, Debbie will continue to oversee finance and HR, and will take on additional responsibilities, including managing our day-to-day operations and ensuring that we are meeting our growth targets. With her strong leadership skills and deep understanding of our business, I have no doubt that she will excel in this new role.

Please join me in congratulating Debbie on this well-deserved promotion.

From Robert Turnbull, President and Co-Founder of BetterBot: “I love it when people are promoted and everyone thought they already had the job.  That means you just promoted the right person and Debbie Sehorn has proven time and again she is absolutely the right person for this job.

With Debbie focused on improving operational efficiencies, it allows me to focus solely on our product evolution, go-to-market strategy, and revenue growth for BetterBot. With the exponential leaps and bounds AI is taking right now, we plan to keep BetterBot well ahead of the curve and solving problems before now not attempted.” 

BetterBot Announces SMS Capabilities

At BetterBot, we constantly enhance our products to offer the best automation solution in multifamily. One feature that is often requested is the ability to communicate with prospects via text message. We’ve been listening to our users and now with our NurtureSkill, the bot will follow up with prospects via SMS in response to leads that are sent through ILS platforms. 

How it works

When a lead that contains a phone number is received by through BetterBot’s NurtureSkill, the platform will respond initially with a text message. If the individual does not engage with that message, they will automatically be sent a follow-up to ensure the lead is still being attended to. The nurture platform will continue to try to engage the prospect by both email and text until the prospect engages in one channel, which will then be the preferred channel for communicating with the prospect.

This skill is powered by BetterBot’s NLP engine and any texts that may come back to BetterBot are responded to promptly. If the user decides to call the number that is being texted, BetterBot ensures those calls are directed to the property so that there is no way of missing any lead that may be interested. 

How to set up SMS

Whether you’re a current BetterBot customer or you’re interested in learning more, setting up is an easy process. Simply contact BetterBot and set up a quick chat with one of our team members. We’ll make it as painless as possible, we promise. Want to see what else is new at BetterBot? Learn more about hosting surveys within your bot or how utilizing FAQs can help enhance your bot’s performance

Four Lessons Learned From Serving Over 1.4 Million Multifamily Units

Written by CEO & Co-Founder — Zlatko Bogoevski

Over the last few years, we have seen a massive change in how people look for new homes. Year over year, we’re seeing an increase in the number of renters that choose AI assistants as their preferred method to get answers to questions ranging from pricing and availability to neighborhood, amenities, and reviews. Over the last four years, BetterBot has served over 1.4 million multifamily units. At our scale, we have gathered some valuable insights along the way. Here are four lessons we’ve learned from serving over 1.4 multifamily units and automating over 4,000 leasing operations. 

Value Proposition Matters

The value proposition for automation is stronger than ever. Property managers are forced to operate with skeleton on-site teams due to labor shortages. Post pandemic potential on-site employees prefer jobs that are remote and offer flexible hours.  Investing in a good AI automation platform can bring 10x to 20x in savings for every dollar invested.

Human Interaction Can’t Be Replaced

Humans are still very important and will be an essential part of operations for quite some time. During Covid, many properties had to close their offices and experiment with tech that took leasing staff entirely out of the picture through reliance on automated tours and call centers. Now that things are back to normal, we know that people prefer visiting a property before making a choice on a place to live. They still want a guided tour by an experienced agent that can solve potential application problems and answer nuanced property-related questions.

Automation Has Become Mainstream

AI automation has moved into the mainstream in the multifamily industry. For the last three years, AI automation was for innovators and early adopters, while many PMCs waited for proof on the sidelines. There has been a fast shift in thinking to where property managers are no longer considering whether to implement an automation solution but rather which one.

It’s All About Experience

There is no replacement for a good product experience. Many AI automation products demo well but in practice, are confusing, error-prone, and don’t deliver results. Renters want fast and accurate answers to their questions in a 24/7/365 fashion from their mobile devices. Property managers prefer easy-to-deploy and manage products and can scale across a portfolio of different unit types like conventional, student, and affordable. 

Over the last four years, it’s been essential for us to reflect and make sure we are learning along the way. Since BetterBot was formed in January 2019, we have been striving to deliver a low-friction experience that provides fast and correct answers with every interaction. We’ve been incorporating these lessons along the way and will continue to learn along the way. Learn more about what we’ve been able to accomplish over the past year, and stay tuned to see what we have up our sleeves. 

Survey Builder

BetterUpdates — Add Surveys Within Your Bot With Survey Builder

Understanding precisely what your prospective residents are looking for is essential when working on your marketing strategy. With our latest feature, Survey Builder, communities can ask specific questions directly within the bot. Here’s the scoop.

Why use survey builder?

Survey builder allows each community to create a customized experience within the bot. Some typical questions that are asked include:

  • Do you have any pets? 
  • How many people are living in the unit? 
  • Do you require covered parking?
  • What amenities do you desire the most in your community?
  • Are you 55 and older? 

These questions can be in the form of multiple choice, short answer, or Yes/No. Once the user selects their preferences, you can understand better what is essential for the future resident and give the ability to display information that is best suited for their needs. 

How survey builder works

Users can log into their BetterBot dashboard and create surveys using the survey builder tab. They can make the most important questions to them all within a few clicks. Users will also find templates commonly used for inspiration within the survey builder. You can also select where the survey should be placed in the user flow. 

We know it’s crucial to have customizable capabilities depending on the community. Each property has different needs, so we continue to create features that will meet those demands. To find out what other customizations you can find within the bot, check out our BetterUpdates


BetterBot Just Got Even Better With Embedded Reviews

As we continue to improve our product, we are excited to share a new feature that we’ve developed into the bot — embedded reviews! That’s one less place for prospects to exit the experience, keeping them on your site longer. Here’s how it works. 

When users select “reviews and ratings,” they will be prompted to view whichever review sites are turned on by the community. For instance, if that community turns on all review sites, they will see all the options available. If that property prefers to only have one, or none, of the options available, they can switch that setting in the BetterBot dashboard. 

As we mentioned, this feature allows for a seamless experience. The end user will now be able to find the most information directly within the bot without having to exit. These days, most individuals would consult a rating site before making a significant decision, such as where to live. That’s why it’s so important to divulge the most information possible. Displaying reviews also shows transparency on the property’s side. Now that this feature is embedded within the bot, users will be provided with more opportunities to stay within the bot, on your website, and engaged. Learn more about why online reviews are so important.

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