What is omnichannel marketing?
Omnichannel marketing is a way to reach your customers through multiple sources. Your prospects are finding you in a myriad of ways. You can reach them no matter where they are to find the information they are looking for quickly and turn it into a lease through omnichannel marketing.
Here are 3 ways to master omnichannel marketing:
Knowing what platforms your customers use the most
Take some time to research where your traffic is coming from. Find out which platforms are most used by your customers so you know where to focus your energy. Then you can market heavily on these platforms to reach your prospective residents using omnichannel marketing. Some that have been most popular sources in the multifamily industry include:
- ILS Accounts
BetterBot is one chatbot solution that integrates with just about everyone, so you never miss a prospect. This product is easy to use on any platform, including Facebook, Instagram, Twitter, Pinterest, ILS accounts, and more. Help create a seamless experience for your customers so they remember your product and are more likely to lease at your community.
Consider the customer experience.
It’s important to consider how your customers are finding the information they need. Are they sending your property a DM on Facebook? Are they filling out the contact form on Apartments.com? Consider where it would be best to reach them on their journey. You’ll also want to consider what point in the conversation they should enter.
Think about your online reputation. What are your reviews saying about your communities? Are there processes that can be improved? Is there an easy way you can win over a disgruntled resident? A vast majority of prospective renters read online reviews before deciding, so your online presence must tell a story you can be proud of.
Customize your user experience so they can join at any point in the conversation you choose, including scheduling an appointment, virtual tours, or giving them the whole experience. Cater to your customer by meeting their needs and providing them with precisely what they’re looking for.
Take time to measure what’s working. This way, you know what is resonating with your customer and what to focus your attention on. There are several ways you can gauge your property’s performance. Some of the top vital metrics worth considering include:
- Guests Greeted
- Conversations Shared
- Appointments Set
- After Hours Conversations
- Hours Saved
- Dollars Saved
Be sure to use tools with robust reporting that will help you navigate how you can best serve your prospective renters. Evaluate what’s working on an ongoing basis so that you stay up to date on the latest trends for your user’s journey.
Adopting an omnichannel marketing strategy is going to help you reach more prospects than before. You can be sure that your prospects are always catered to, and BetterBot can help. Check out more information on how to boost your omnichannel marketing efforts.