Automation has been seen as a “nice to have” feature in the past. It was a nifty add-on that could enhance your leasing process. Automation seemed innovative but was never seen as imperative to most property management companies. However, these days automation is essential to a successful business. That’s why we are redefining what it means to automate your marketing.
What is automation?
Let’s start by talking about what automation is. Automation is a practice that typically uses technology to limit human input for a particular process. This can be set up for several areas in the leasing process, including lead nurturing, leasing-centric tasks, resident-focused activities, and so much more.
Why is automation so important?
There are certain areas where it may be beneficial to automate a process and others that will never make sense to automate. It’s essential to find the right balance between optimizing technology and utilizing the human connection. Automation helps streamline processes so that humans can do what automation will never be able to do — connect meaningfully with others. This means implementing new conversational technology into old automation methods to improve consumer engagement. While automation engages prospects and residents in new ways, it allows for those meaningful connections to be made by the site team at impactful points in the renter’s journey.
Brenee Brown said it best in her book, Dare to Lead:
“The hopeful news is that there are some tasks that humans will always be able to do better than machines if we are willing to take off our armor and leverage our greatest and most unique asset — the human heart.”
So what can automation do for humans so that teams can focus on connecting with others? A few of those things include:
- Lead response tools
- Online leasing assistants
- Self-guided tours
- Prequalification process
- Lease management software
- Move-in automation
- Smart homes
- Resident reminders
- Rent automation
How is BetterBot Redefining Automation?
As we mentioned, these days, automation is essential for the leasing process. Redefining your automation means implementing conversational technology into old automation methods to improve consumer engagement. At BetterBot, we built our automation technology to give renters and property managers their time back. We believe that technology should make life easier for humans. An omnichannel automation solution should handle time-consuming, mundane, and repetitive tasks so humans can have the time to engage in meaningful conversations with fellow humans.