As the multifamily industry continues to evolve, some practices are essential to keep top of mind. Looking forward to 2023, you may wonder what’s on the horizon. We’ve got you covered with the multifamily marketing trends to watch in the upcoming year.
Leasing Centralization
More often, we see this idea of “leasing centralization.” According to Forbes, “Centralized leasing relates to any effort to move away from individual property-based leasing and operational teams and centralize them in one or multiple regional locations to improve efficiencies and cut down costs.” With the way our economy is currently trending, it is clear that companies are taking precautions to save wherever they can, which has made this idea so popular. This can be done successfully, granted the on-site team has the proper tools and support.
Short-Form Video Marketing Efforts
In the past few years, content creation has become increasingly important. One trend occurring more is an increase in short-form video marketing efforts.
“Short-form video content is one of the only tools that can positively impact the entire renter experience,” says Kristi Fickert, VP of Enterprise Growth at Realync. “One 60-second video can be used to get and keep the attention of distracted renters, can instantly improve the personalization of the brand, can be repurposed in paid ad and email and text campaigns so your communities are always top of mind, can alleviate staffing issues and instantly improve renter satisfaction. Unlike some marketing strategies, it can easily be measured, so you always know what’s working, what’s not, and what to create more of.”
Automation of the Prospect and Resident Journey
Of course, the switch to automation may seem daunting. However, embracing the shift is essential to take full advantage of it. Utilizing automation such as chatbots, follow-up processes, and lead nurturing are some trends we see more and more of. This trend is not meant to replace humans but to help them. This provides a great user experience for prospects and helps the teams save time, allowing them to focus on more critical tasks. Embracing automation is one thing your communities will want to begin doing in 2023 and moving forward.
Again, we know that it can feel overwhelming to think about what’s to come in the year ahead, but it doesn’t have to be! You’ve already taken the first step by researching what trends to watch out for. Now it’s time to put these multifamily marketing trends into action. For more ideas on how to take your marketing to the next level, check out our article about
