Boosted Their Leases Using BetterBot

How Morgan Properties Boosted Leases

Morgan Properties boosted leases by leveraging its Google My Business listings with links to Better Bot For Leads.

How does BetterBot for Leads boost leases?

BetterBot for Leads is the next iteration of BetterBot, helping apartment operators and their marketing teams improve performance by qualifying lead traffic.

Here, the bot immediately follows up with leads from marketing sources and can convert them effortlessly to tours. 

When someone finds a community on an ILS and decides they want to contact a community, they will be led to BetterBot, which utilizes Guided Conversation to guide the prospect through a text-based conversation process of setting an appointment and learning more about the community.

Results-driven platform

Kim Boland, Director of Digital Marketing, Morgan Properties, is using BetterBot for Leads at five pilot programs after rolling out BetterBot’s flagship solution, BetterBot for Web, to a majority of their properties. 

Boland posts BetterBot For Leads links on Morgan Properties’ Google My Business pages as well as ILS sites such as Zillow, RentPath, and Apartment List, and then has BetterBot nurture the email leads. She said Morgan Properties soon will use Better Bot on her Apartments.com listings as well.

Boland said with BetterBot’s Yardi integration, she has been able to track the originating source for the prospects that reach out to her properties much easier than with other solutions they have tested.

“BetterBot for Leads is definitely generating more appointment leads for us than any other avenue,” Boland said.

“We’re getting these better-qualified leads, but our leasing teams still need to close the deal. But just getting our online visitors to schedule an appointment is a huge step.

“If we can get the APIs that allow BetterBot to push our appointments directly to our CRM – third party to third party – eliminating the middle man, then that would be a huge game-changer for us.”

BetterBot For Leads works to determine which leads are most viable for the property and then funnels those leads to the community’s CRM for further action. 

Leads that are not qualified will funnel to a different channel to be handled as the leasing team sees fit. BetterBot For Leads means no more sifting through leads to find out which are going to take action. It does the hard work so onsite teams can focus on converting those qualified leads.

Why use BetterBot for Leads?

Renters want information 24/7/365. BetterBot for Leads works around the clock to ensure that no prospects are ignored.  

BetterBot manages leads from any marketing source and converts 3x faster than the standard ILS. It has demonstrated that nearly 37% of prospects become leads. 

Working onsite has become overwhelming lately. It’s understandable that team members would rather be working to establish relationships with prospects and residents alike, not spending all their time qualifying leads. That’s why BetterBot for Leads does all the heavy lifting by identifying which leads are most likely to turn into leases.

To learn more about BetterBot for Leads, click here!

3 Reasons Why You Need BetterBot’s Apartment Chatbot For Leads

You don’t need more leads, you need BETTER ones. In a world where leads are coming at you left and right, it’s important to make sure each one is getting proper attention. That’s why we created BetterBot For Leads. We’ll handle the busy work so your team can focus on more important tasks. 

What does BetterBot For Leads do? 

BetterBot For Leads immediately follows up with leads from your marketing sources to convert them effortlessly to tours and maximize leases. When someone finds your community on an ILS and decides they want to contact you, they will be led to BeeBee. We will then help find out which leads are viable leads for your property and funnel those leads to your CRM for further action. Leads who are not qualified will funnel to a different channel to be handled as you see fit. No more sifting through leads to find out which are going to take action. Let us do the hard work so your teams can focus on converting those qualified leads. 

3 reasons why you need it: 

1. Never miss a prospect 

Renters want information 24/7/365. BetterBot For Leads works around the clock to ensure your prospects are always taken care of. We’ll follow up with every single lead and share the valuable information that they are looking for. To boil that all down in simple terms, BetterBot Lead Nurture will respond to all of your leads and nurture for as long as you want to convert 100 leads into 8 appointments without your leasing team having to lift a finger.  That’s double the next best solution in all of Multifamily.

2. More qualified leads 

Some leads you just don’t need….some you do. Let us help you figure out which ones to keep. BetterBot manages leads from any marketing source and converts 3x faster than your standard ILS. We have over 50% open rates on our follow-ups. 16.9% of opens click to our bot and nearly 30% of prospects become leads. 

3. Ease the workload on your teams

At times, we know it can be overwhelming working on site. That’s why one of our top goals is to ease the workload on your teams. We understand that your team members should be working to establish relationships with prospects and residents alike, not spending all their time qualifying leads. That’s why BetterBot For Leads does all the heavy lifting by identifying which leads are most likely to turn into leases. 

How do I get set up?

Easy! Contact our sales team HERE and we can share more information with you. Pricing varies depending on portfolio size. Our onboarding process is one of the smoothest you’ll experience so don’t hesitate to get started today. 



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