Morgan Properties boosted leases by leveraging its Google My Business listings with links to Better Bot For Leads.
How does BetterBot for Leads boost leases?
BetterBot for Leads is the next iteration of BetterBot, helping apartment operators and their marketing teams improve performance by qualifying lead traffic.
Here, the bot immediately follows up with leads from marketing sources and can convert them effortlessly to tours.
When someone finds a community on an ILS and decides they want to contact a community, they will be led to BetterBot, which utilizes Guided Conversation to guide the prospect through a text-based conversation process of setting an appointment and learning more about the community.
Kim Boland, Director of Digital Marketing, Morgan Properties, is using BetterBot for Leads at five pilot programs after rolling out BetterBot’s flagship solution, BetterBot for Web, to a majority of their properties.
Boland posts BetterBot For Leads links on Morgan Properties’ Google My Business pages as well as ILS sites such as Zillow, RentPath, and Apartment List, and then has BetterBot nurture the email leads. She said Morgan Properties soon will use Better Bot on her Apartments.com listings as well.
Boland said with BetterBot’s Yardi integration, she has been able to track the originating source for the prospects that reach out to her properties much easier than with other solutions they have tested.
“BetterBot for Leads is definitely generating more appointment leads for us than any other avenue,” Boland said.
“We’re getting these better-qualified leads, but our leasing teams still need to close the deal. But just getting our online visitors to schedule an appointment is a huge step.
“If we can get the APIs that allow BetterBot to push our appointments directly to our CRM – third party to third party – eliminating the middle man, then that would be a huge game-changer for us.”
BetterBot For Leads works to determine which leads are most viable for the property and then funnels those leads to the community’s CRM for further action.
Leads that are not qualified will funnel to a different channel to be handled as the leasing team sees fit. BetterBot For Leads means no more sifting through leads to find out which are going to take action. It does the hard work so onsite teams can focus on converting those qualified leads.
Why use BetterBot for Leads?
Renters want information 24/7/365. BetterBot for Leads works around the clock to ensure that no prospects are ignored.
BetterBot manages leads from any marketing source and converts 3x faster than the standard ILS. It has demonstrated that nearly 37% of prospects become leads.
Working onsite has become overwhelming lately. It’s understandable that team members would rather be working to establish relationships with prospects and residents alike, not spending all their time qualifying leads. That’s why BetterBot for Leads does all the heavy lifting by identifying which leads are most likely to turn into leases.
To learn more about BetterBot for Leads, click here!