Finding the right chatbot for your business can be a tedious process. There are so many different options, and each one claims to be the best. So how do you know which is indeed the right option? We’ve put together a couple of questions to ask yourself when you are beginning your search, and we’ll dive a bit deeper into why these are important:
- What type of bot is it?
- Will it answer the questions most renters are asking?
- Is it customizable?
- Does it offer robust reporting?
- Can it save me time?
Let’s dive into why each of these is important to consider.
1. Will it answer the questions most renters are asking?
You want to make sure your chatbot hits all the major categories that renters are searching for. The most common points of traffic include basic info like floorplans, pricing, availability, and photos. However, there are some more unique things renters look for including virtual tours and online scheduling. You’ll also want to consider any broken points in the conversation. For example, many natural language processing bots use keyword recognition to answer questions. This can be a great feature! However, frequently if the question is not asked in a specific way, the bot may have a higher chance of breaking. That’s why it’s so important to find out the key questions renters are asking and make sure your bot can address them with ease.
2. Does it reach your renters?
You will want to think about where your renters are being reached. For example, BetterBot offers omnichannel marketing, meaning you can get renters not only on your property website, but your bot can be added to several sites, including social media, ILS accounts, and listing sites such as Craigslist. That way, you never miss a prospect, and the experience is customized to the renter wherever they want, on their time. Find out all the places your bot can be seen and how effective it will be on each platform.
3. What type of bot is it?
Artificial Intelligence, Natural Language Processing, Guided Conversation, Voice-Activated…..there are many different types of bots. It’s essential to understand what type of bot you are looking at to understand the full functionality of what it can do. There are lots of different reasons why you may prefer one type of bot over another. For instance, you may want a bot that guides your renter so that it is easier for them to find what they need without any misunderstanding or “I’m sorry, I didn’t quite get that.” This is known as a guided conversation-based bot. If you want to have a more in-depth understanding of various bot types, check out our past article HERE that breaks down each one.
4. Is it customizable?
Does your bot have the ability to be customized to your property or company branding? You’ll want to see what customizations are available and how you can access them. It’s essential to constantly be looking for ways to improve your bot, and making it your own is just one of the ways you can do that. For example, BetterBot allows its customers to update branding colors, information within the bot, and even the avatar that pops up. You can create a cohesive expectation for renters and prospects alike with this type of bot.
5. Does it offer robust reporting?
Analytics are crucial to the success of your bot because it allows you to see what’s working. You also want to make sure that the bot is doing its job and helping your prospects instead of hindering them. Some standard analytics to look at when it comes to chatbots include the number of greetings, conversations, and hand-offs your bot has had. If you notice something isn’t working, you should work with your chatbot provider team on a solution. It’s essential to understand the ins and outs of your bot so it can perform at the highest level. This can only be done if you are evaluating your reporting regularly.
6. Can it save me time?
This is probably one of the most important things to ask yourself. The purpose of your bot should be to save you time while addressing important prospect/renter questions. Consider all the ways your bot can save you time. These questions will clarify which options you should seriously consider and help you narrow down your decision. For instance, a bot powered by BetterBot provides a single property that can see an average of 56 hours saved per month and that doesn’t even account for the time saved in the three days it takes to build the bot (none of which requires your team to devote to training it). Consider what it would look like to onboard your bot. Will you have to train and program the bot yourself for each property? Will this take hours? How much of the setup and maintenance is manual? For example, consider if you will need to update pricing within the bot manually or if it can be connected to a feed. We have put together three things every chatbot onboarding experience should include helping make this process easier. The most important thing to consider is if your bot will handle menial, everyday tasks for your team and yourself. If it’s going to save time and be effective simultaneously, then it is a viable option.
We understand that searching for a chatbot can be time-consuming. That’s why these six questions can help you weed through which options are top contenders. These should make it easy to decide and help you find the right bot for you and your team. Once you’re ready to make the leap, make sure you check out some of the common mistakes when adding a chatbot to your site. That way, you can make sure everything is set up correctly, and your prospects will have a seamless experience.