Having a bot on your website is one of the first ways you can help your office staff. By easing the qualification process, you allow your team to focus on what’s in front of them. But how can you take your bot to the next level? We have put together a comprehensive list of ways that you can make your bot even better, which include:
- Customized Avatar
- Brand Colors
- Specific Call To Action
- Accurate Information
- Virtual Tours
1. Customized Avatar
By customizing your avatar, you can promote brand awareness and consistency. You will want your prospective residents to recognize your brand and be aware that you are there to help. Of course, they will know they are using a bot that users appreciate because you are transparent. However, they will also see that your company is associated with the bot and that the two are working together to help them. If you are using BetterBot, it is easy to customize your avatar in your user dashboard.
2. Brand Colors
Again, it is vital to utilize a bot that partners well with your branding, and colors are a huge part of that. Colors are one of the main things that people identify with your brand. You want to make sure your colors are consistent on all public-facing materials. This means you should always use the same colors, not mix-matching different shades trying to find the correct colors. One way to do this is to identify your brand’s HEX colors. If your company utilizes BetterBot, it is also effortless to update your brand colors in the dashboard so that your bot creates a cohesive look and feel on your site.
3. Specific Call To Action (CTA)
Your bot must capture the attention of your prospective residents and current residents, so they know where to find it. Having a specific call to action on your bot will allow you the opportunity to capture your audience. For example, BetterBot has three text bubbles above any avatar, which default to Schedule An Appointment, Check Availability, and Pricing/Specials. However, this can be easily changed to whatever makes sense for your specific community—having that customized CTA will take your bot to the next level and allow for even more interaction.
4. Accurate Information
Having accurate information on your site is vital to your brand’s credibility. If you have misinformation displayed, your customers may start to doubt the quality of your brand. Therefore, it’s important to periodically check and make sure you are showing the most accurate information. It is best practice to review your information once a quarter, but if you can once a month, it would be ideal. In an industry that is constantly changing and improving, it’s essential to make sure you share the best your communities have to offer.
5. Virtual Tours
Pre-pandemic, virtual tours were becoming increasingly popular. Post-pandemic, they are non-negotiable. Users are looking for information at their fingertips, and virtual tours are primary ways they can find what they are looking for. You can take advantage of virtual tours on many platforms, but you can also easily create your own with an iPhone and a login to YouTube. If you are using BetterBot, you can upload your virtual tours in just about any format, and your users will be able to view virtual tours right there in your bot. They never have to leave your property website, and they can quickly move on to the next step of scheduling a visit.
If you have a bot on your website, that is a significant first step! We want to remind you of how you can continue to improve your bot, including a customized avatar, brand colors, specific call to action, accurate information, and virtual tours. By sprucing up your bot in these core areas, you will find that your bot is in a perfect position to handle the volumes of traffic hitting your property website. Read further about BetterBot’s automated leasing platform to learn more.
