It’s an understatement to say that 2022 exceeded our expectations. In the last year, we have worked tirelessly to create a product that serves the multifamily industry in a way no product has before. Here are some of the things we were able to accomplish in 2022 at BetterBot.
Q1
The most exciting part of the new year was that we reached an amazing milestone. We greeted our 100 millionth prospect during this time. This is significant because it shows how people gravitate towards chat and automation. During Q2 of 2021, we greeted our 50 millionth renter, meaning in less than a year, we reached another 50 million prospects.
In addition to reaching this milestone, we launched our new calendar integration and team notification updates. This allows users to share information seamlessly and easily update their team.
This season, we launched our first webinar series, Better Year, Better Marketing. This series of courses covered topics with several multifamily experts, including Trends and Best Practices for Self-Guided Tours, Automation Trends In Multifamily, Creating Moments for Virtual Engagement, and more.
We also connected with some fantastic individuals at Multifamily Social Media Summit, where we partnered with some notable companies to host engaging events such as a wine tour and lobster boil.
Q2
During Q2, we enhanced our product by launching our referral bot. This feature allows properties to share nearby communities they may also want to promote. It comes in handy when communities may be full, have income restrictions, or have differing floor plans.
Throughout Q2, we had significant interactions with clients and prospective clients at TAA and NAA conferences. In addition to hosting some fun events with partners, we were able to have meaningful conversations with thought leaders in our industry that inspired us to make improvements throughout our product.
Q3
We improved our multifamily chatbot user experience during the summer months by introducing invisible NLP into our lead nurturing product. NLP is also known as Natural Language Processing, which we have been intentional with when it comes to integrating it into our product. Our goal is to ensure the best user experience, so we only use this method when it is guaranteed to work.
In Q3, we expanded our partnership by working with Engrain to offer embedded site maps within the bot. This allows for a seamless experience for both prospects and site teams.
Q3 also included our initiative to redefine automation and how it’s used in the multifamily industry. We aim to help educate the industry on how automation can work best for their business and shake up how it is viewed today.
During this time, we hit another huge milestone. As we mentioned earlier, in Q1 we greeted our 100 millionth prospect, up from 50 million in 2021. Well, in September, we greeted another 50 million prospects…in just one day. That’s right. It practically broke the internet!
Q4
The final months of the year had us out and about! We took over both Optech conferences and saw many friends, clients, and team members. We are grateful for this time to reconnect and share new industry insights.
We also announced our latest partnerships. We shared that we are officially certified with RealPage as an AppPartner. We also became a preferred partner with Greystar. We are grateful for the opportunity to partner with some fantastic companies.
Plus, during Q4, we were able to continue enhancements to our products with the introduction of our office closed functionality and embedded reviews. These features allow even more customizations for the end user, enabling them to make it their own.
Lastly, we sponsored and worked with some fantastic property management teams at their events throughout the year. We are grateful to have quality time with clients like Greystar, ZRS, Asset Living, Bell, and Lincoln.
If 2022 has taught us anything, we can be open to new ideas and partnerships. We have rolled out exciting updates and products that we never dreamed of in the past. This past year brought us so much to be grateful for and has us excited for what 2022 will bring. If you’re wondering what lies ahead in 2022, check out our article on trends to watch for the year to come.
