What Makes No-Touch Technology Powerful

The multifamily industry is constantly shifting. Facing today’s challenges has offered opportunities to adapt to an ever-evolving market as we see how the role of technology can support businesses. Many in the multifamily industry have looked to technology to help them thrive using virtual interactions. What was considered convenient has taken the role of necessity. It allows an abundance of options for current prospects and customers. That’s where no-touch technology comes in. 

When remote work is becoming a standard, we continue to emphasize and prioritize the importance of human connection in a business. For this reason, teams have used a method of rationalization to identify and simplify what prospects are looking for. This is where the role of no-touch technology comes into play. The need for renting apartment homes in a no-touch world has enabled multifamily tech companies like BetterBot to provide alternate solutions for property managers and marketers that often include automation.  

How No-Touch Technology Works

No-Touch Technology functions in the background while the leasing agent’s time is freed to focus on tasks that concern clients. Agents no longer have to answer rudimentary questions and qualify prospects concerning management properties. When using automation technology, teams can help detail prospect needs. They can also demonstrate the ease of use and build a connection that enables future tenants to schedule an appointment. Agents can connect with prospective residents differently than in the past. 

How Technology Can Be Used

While disruption has played a factor, we’ve managed to adapt to circumstances by going from scheduling in-person tours to scheduling online appointments. This way, future tenants can meet agents using FaceTime, Skype, and Zoom. Not to mention other virtual tour options integrated with BetterBot. Other options include 3D virtual property tours and video guides. Many Multifamily leasing agents have used video to provide a virtual open-house tour of the property because renters want a convenient experience. Meeting in person is no longer an obstacle in the multifamily industry. It’s important to build and strengthen client relationships even through virtual interaction. 


BetterBot’s no-touch technology is more critical than ever. In the past, some bots and other chat solutions required agents to be available if the bot couldn’t handle the conversation. With BetterBot, this is not necessary. Our definition of no-touch has been adapted to the literal sense of the meaning. Take a look at what BetterBot can do. You’ll see how easy it is to schedule 3D tours, answer questions, and lead prospects to start an online application. To learn about other tools that can your marketing, check out our article on Property Management Tools You Should Know About.



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