As the years go on, it seems that properties become busier and busier. Leasing teams have more responsibilities than ever before, and they are expected to lease at high rates. Automation tools can make life easier for on-site teams in several ways. Bringing on new programs can be stressful, but these tools are designed to take the burden off the property, practically filter through traffic, and help analyze what’s working. Here are four of the best automation tools for leasing:
- Virtual Concierge
- Lead Automation
- Marketing Analytics
A chatbot is a tool you can add to your community website to assist prospective renters in real-time. They can answer any questions prospects have about living in your community. Chatbots can insert you into the conversation at the prospect’s convenience so that you stay top of mind during the decision-making process. Heather Anderson, Head of Partner Sales at BetterBot, says, “Our bot helps save leasing teams time and allows prospects to find your community where they are searching rather than having them come to you”.
One of the things that can be helpful when it comes to marketing automation is automating your analytics. However, it’s completely understandable that you may not be able to pull this information as often as you’d desire. That’s why analytics automation is crucial for you and your teams. There are many tools you can use to automate reporting, so it comes straight to your inbox.
G5 | Digital Marketing Software and Services is one great example of in-depth analytics. We had the opportunity to catch up with their Product Marketing Manager, Chris Hanson, and he shared that “Having an integrated and easy to use analytics platform is a crucial tool that every marketer needs. From monitoring baseline interactions like traffic and leads, measuring automation investments, and predicting campaign returns, it’s the glue that holds your activities together.”
Virtual concierges are used in a number of different industries including hospitality, airlines, and restaurants. When it comes to multifamily, a virtual concierge typically offers prospects and residents assistance on their timelines. It may help give information about the community or assist with scheduling appointments. Residents may also be able to do things such as submit a service request, find a pet sitter, locate discounts, or even connect with other residents.
Taking advantage of lead automation is excellent for keeping in touch with your audience. There are many ways you can utilize lead automation but the most prominently used is an automated email outreach. Rent Dynamics CRM offers a great example of how this can be used with automated follow-ups. For example, there may be a prospect interested in a particular floorplan, but if that option is not available, their automated follow-up will send the prospect a notification once it becomes available. Harvard Business Review shares that leads are 60x more likely to convert if contacted within the first hour, which shows how important this touchpoint truly is.
When your team has a little help and support, it becomes easier for them to focus their attention on what’s happening on-site in real-time. Chatbots, virtual concierges, autoresponders, and marketing analytics are all resources that are designed to support your teams effectively and help your communities thrive. These four tools can help ease the burden so that they can make people a priority.