Your tech should work for you, not against you, especially in the senior housing industry. Finding a bot technology that works for your team can be overwhelming, so we have put together a few ways to know you are making the right choice. Here are some things to consider when trying to decide:
- How it works
- Value it brings
Consider How a Bot for Senior Housing Works
Consider how the digital leasing agent (bot) works. Complete a demo or a trial of the digital agent to determine how it works and ensure it has all the desired features. If possible, read reviews or chat with someone who has used the product before to see how it works in the real world. Will this tool solve the problem you are trying to resolve? Ask yourself these critical questions before making any decisions. Think about if the widget is making a process more straightforward. For instance, BetterBot’s solution streamlines the beginning stages renters typically go through. The bot pops up and says, “Hey, I’m here if you need me.” When engaged, the bot can provide many options and allows the prospective renter to guide the conversation. It also helps prequalify prospects by ensuring that they meet the age requirements necessary. Plus, it’s customizable so that your community can show off aspects that are most coveted. All of these actions can be met and straightforwardly facilitated by the digital leasing solution.
Ensure the tool you are looking at has all the insights you need. For instance, most active adult communities have age restrictions. Therefore, you would want to know how much qualified traffic you get to advertise in suitable spaces. If you can pull or schedule reporting from a dashboard, that is a great sign. If you can see what sites the bot is best leveraged on, you can also find out how much you should be spending on those avenues.
Value it brings
You’ll want to consider the value you receive for the price. For example, BetterBot customers typically see a time savings of 62 hours a week per property each month by utilizing automation. That’s valuable time the on-site team saves to shift their focus to more critical tasks. Many tools will offer a free trial period, as well, so you can try before you buy.
It doesn’t have to be overwhelming to bring a digital leasing agent to your senior community. When evaluating what tools work best for your prospects, consider utilizing bot technology that is easy to use, time-saving, and valuable. Being able to see insights in your platform’s dashboard is crucial to measure the success of your tools. Don’t forget to consider the different types of chatbots and what might be best for the end-user experience.