Let’s face it; onsite multifamily leasing teams are constantly busy. They consistently have prospects and residents at their offices, applications to process, and apartments to tour. Now we want to throw marketing into the mix, too?
Here are some simple ways on-site teams can contribute to marketing their communities with little effort.
Social Engagement
This one is pretty obvious. Sure, corporate teams can market for communities, but the posts that always do the best are the ones curated by the property directly. That’s because they are where the action is happening and can post in real time.
If your onsite marketing team is short on time, just coming up with the content can be helpful. Snap a quick photo of your resident event, or film a quick video of your model unit as you set up for the day. Sharing this content with your marketing team can help show prospects and residents that their community cares.
Creating Moments of Connection
Speaking of showing you care, the second tip is to create moments of connection. What does this have to do with marketing? When prospects and residents feel cared for, they are more likely to recommend your community to their friends. They are also more likely to leave a positive review online when asked.
Nowadays, reviews are vital to communities and affect the traffic received. Sprout Marketing shares a great article on how to get resident testimonials, which can positively impact the way your communities are viewed and attract more of the residents you’re looking for.
Leveraging Technology
One way teams can help is by leveraging technology whenever possible. Automating low-stakes processes allows the on-site team to focus on the more involved portions of the job. For example, BetterBot’s multifamily automation solution saves an average of 100+ hours (per property, each month), allowing team members to focus on more critical tasks.
Let’s be very clear: technology will never replace humans. It simply creates efficiencies of marketing scale while reducing repetitive tasks that humans either don’t do, doesn’t like to do, or don’t do very well.
Humans will always be needed to handle interactions that require thought, empathy and complexity. So let’s let humans be humans and utilize automation and technology to do the rest. Check out our article on Solving The Onsite Labor Shortages In Multifamily Through Technology to learn more about this topic.
In conclusion, we know how busy onsite marketing teams get. This is why we must be mindful of what we ask our teams to do. Marketing your community is crucial, but there are some small yet impactful ways to get the onsite marketing team involved.
Implement these everyday habits into your marketing strategy for maximum results, and learn more about BetterBot’s automatic leasing platform for more.
