Automation is one of the best tools to work with leads on your property website. Instead of producing more leads, it’s crucial to consider the importance of better leads. Automation can mean several different things. Ultimately, automating a process allows technology to take the wheel and handle more menial tasks, so that team members have more time to focus on more complex duties. Automation can come in many forms, including chatbots and lead nurturing.
The Challenge
When people visit websites, they are faced with unnecessary contact forms popping up out every corner, invitations to chat with a live person, or suggestions to subscribe to a newsletter. The reality is that these customer engagement methods rarely provide decent results and can often have adverse effects on customer satisfaction scores. Cost can also be a huge problem, especially in the case of automation. You spend a big chunk of your marketing budget to bring visitors to your website only to see “agent is not available” when trying a live chat.
Ways Automation Can Help
Automation, such as chatbots or lead nurturing can effectively solve many of these problems. Automation can help brands better engage with website visitors who are more willing to share their information. Here are more potential benefits that you can expect by utilizing automation on your website:
- Help visitors in real-time, no waiting for an agent and no time gaps between agent responses.
- Engage with visitors 24 hours a day.
- Focus your live agent on higher-value activities while offloading menial tasks to your chatbot.
- Offer a consistent experience in multiple channels like Facebook, SMS, and Web.
- Your chatbot can provide real value that will encourage visitors to share more information.
- Chat transcripts can be forwarded to live agents for a seamless handoff.
- Sentiment analysis can measure how visitors feel about your brand message.
How Automation Provides Better Leads
When automation jumps into the equation, there are endless possibilities. One of the results of deploying this type of technology is better leads. For instance, using automation through chatbots allows prospects to gain basic information about the community, which means the most interested leads will move forward to the next step in the leasing journey. Another example would be lead nurturing. When lead nurturing is automated, it allows properties to connect with their customer while putting in minimal effort. It will enable the prospect to continue the conversation and move forward when they are ready.
All in all, we know that humans will never be extinct in the workforce. Technology will not replace humans, but it is there to help them. That’s where automation comes into play. Automating processes that are time-consuming and don’t require much effort allows teams to focus their time and energy where it matters most, resulting in more leases. Click here to set up your automation tools today.
