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Supercharge your leasing journey with BetterBot

BetterBot’s Digital Leasing Agent can help all of your prospects navigate the leasing cycle while reducing the time your human agents spend on menial repetitive tasks.

Automating the Leasing Journey is our specialty

We integrate with your tech stack and leading Multifamily CRMs

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Our Multifamily Partners

Over 200 Property Management Companies use BetterBot to supercharge their leasing.

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Crunching the numbers

BetterBot was built to save you time. We’ll let our numbers do the talking.

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Engage with your
prospects Better

Studies show that real-time prospect engagement can boost conversions by up to 40%. So, when your prospect has a question, give them all the help they need.

The Property Management Chatbot

Stop forcing your prospects to come to you. BetterBot’s inserts you into the conversations when and where it matters most.

01

24/7 Prospect Engagement

The leasing agent that never sleeps. Over 56% of your website traffic happens after your office closes.

02

Fully Customizable

You want pickles on that? How about a funky hat? We make it how you like it.

03

Effortless Onboarding

From start to launch, our bots come fully trained and ready to go in 3 days or less.

05

Improved Lead Quality

45% of all inquiries to the property are just asking for more information. Let us handle it.

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Multi-Lingual

Our bot is multi-lingual, so you can communicate with all your prospects.

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Countless Integrations

Connect to any marketing solution, PMS, CRM and any aspect of your tech stack.

The BetterBlog

Gen Z Apartment Search Habits

Gen Z Apartment Search Habits

As more and more Gen Zers are on the hunt for apartments, it’s essential to consider what they may be on the lookout for. Gen Z consists of individuals born from 1997 to 2013, meaning more individuals in this range are searching for a place to live. Here are some things most commonly seen as necessary for Gen Z during their apartment search. 

Technology Matters to Gen Z

Gen Z was raised using technology, meaning most are incredibly comfortable using different technological devices and programs. When leasing to these individuals, having the right technology matters. If you’re not already, you may want to look into different platforms such as chatbots, virtual tours, and especially online leasing. In fact, 62% of young renters find technology critical while searching for a new apartment home. 

Apartment Amenities

In addition to being able to lease an apartment easily, Gen Z is looking for some specific amenities. It’s essential to have a work-life balance, and Gen Z knows this better than anyone. That’s why they need to have specific amenities. For example, having high-speed internet is a must. Not only because they need to be able to work from home but also because they are most likely to stream content rather than utilize traditional cable tv services. 

The top 5 apartment amenities for Gen Z include: 

  • High-speed internet
  • Outdoor amenities
  • Coworking spaces
  • Property technology
  • Package room

Online Reviews For Search

As we know, Gen Z has grown up being able to refer to technology whenever they want. Therefore, they are expected to go directly to online reviews before making a purchase, and apartment hunting is no different. Ensure your online presence is current, and you have a healthy mix of reviews. Your reviews needn’t be 100% positive but must be authentic. You can turn a negative review into a positive one by addressing the situation and working to make things right. When prospects see that the management team is attentive and on top of things, they will likely consider that during their search. 

At the end of the day, one thing Gen Z can appreciate is transparency. They want to know what they are getting when they enter a situation. Finding an apartment can be stressful at any age, but for early renters, it may be even more confusing. That’s why it’s important to consider these trends when trying to market to this generation. Check out more Multifamily Marketing Trends to keep in mind. 

Automation for Pre-Leasing

How Automation Can Help You Pre-Lease Your Community

Managing a lease-up community is hectic. There are a myriad of things to do to prepare and marketing a community becomes a daunting task. But not everything needed to lease up the community has to be stressful. Setting up automation strategies can help you pre-lease your new community. 

Engage with Automation

Using automation at your lease-up community can engage prospective residents from the moment they look your property up on the internet. Using automation like a chatbot, you can reach customers anywhere they can find you, like social media, property websites, landing pages, ILS accounts, and more. As you begin to claim your listings, having a bot can help field the traffic that comes through and share the most qualified leads with your on-site team. 

Nurture During Pre-Leasing

Automation can help you nurture leads at your new community. Your on-site team is inundated with things to prepare the property. They are fielding tasks that are not typical on an established property. That’s where lead nurturing comes in. It’s common for lease-ups to see several people who want to see what’s new and aren’t genuinely qualified or interested. Having a nurture solution can help weed out those prospects that may not be serious about leasing and have your site teams working with those most likely to lease. 

Save Time For Your Teams

When pre-leasing a community, many marketing teams may set up a splash page to get a list started. It may not have all the information that an entire website would have, but basic information to get interested in the property. With minimal details, prospects may be prone to asking more questions because they seek answers they can’t find online. Using an automation solution with chat technology may help save time by answering those questions for you. While your chatbot solution answers questions, it may also nurture those leads, set appointments, and even begin the leasing process for you. On average, BetterBot customers see 100+ hours saved per property when using the complete solution. That’s some vital time that could be allotted to more critical tasks. 

When it comes down to it, automation can help assist communities of all types. However, it becomes imperative at a lease-up community because teams often work with a leaner staff and higher traffic volumes. Your teams can work efficiently using the available tools while providing the top service expected at a new community. Check out some of the ways that automation can help short-staffed leasing teams

BetterBot Promotes Debbie Sehorn to COO

From Zlatko Bogoesvski, CEO and Co-Founder of BetterBot: “It is my pleasure to announce that Debbie Sehorn has been appointed as the new Chief Operating Officer (COO) of BetterBot effective immediately. Debbie has been an integral part of our team for the past four years, and her contributions have been instrumental in driving the company’s success.

Debbie joined BetterBot as a finance manager and quickly demonstrated her ability to manage complex financial operations. She also took on the additional responsibility of overseeing HR, where she implemented policies and procedures that have helped us attract and retain top talent.

Most recently, Debbie has been leading our efforts to improve operational efficiencies. Her keen analytical skills and strategic thinking have been invaluable in identifying areas where we can streamline processes and reduce costs.

As COO, Debbie will continue to oversee finance and HR, and will take on additional responsibilities, including managing our day-to-day operations and ensuring that we are meeting our growth targets. With her strong leadership skills and deep understanding of our business, I have no doubt that she will excel in this new role.

Please join me in congratulating Debbie on this well-deserved promotion.

From Robert Turnbull, President and Co-Founder of BetterBot: “I love it when people are promoted and everyone thought they already had the job.  That means you just promoted the right person and Debbie Sehorn has proven time and again she is absolutely the right person for this job.

With Debbie focused on improving operational efficiencies, it allows me to focus solely on our product evolution, go-to-market strategy, and revenue growth for BetterBot. With the exponential leaps and bounds AI is taking right now, we plan to keep BetterBot well ahead of the curve and solving problems before now not attempted.” 

QR-Codes-Multifamily

Using QR Codes Effectively in Multifamily

Here’s how to use QR Codes Effectively in Multifamily

Despite how they used to be underutilized in the past, QR codes are not dead! Businesses use them all the time successfully to share information. Why should the multifamily industry be any different? Here are a few ways to effectively use QR codes for marketing in the multifamily industry. 

Signage

Using QR codes on your leasing signage can be a great way to handle traffic. For example, adding a code to your office hours signage and leading users to your virtual leasing agent may allow prospects and residents to still be helped, even if no one is available in your leasing office at the moment. 

Print Marketing 

Adding QR codes to your print collateral can help users easily find assistance even after they’ve gone home. For example, adding a code to your brochure may be easier than having the user type in your entire property URL, which may encourage additional engagement with your site and branding. 

Commercials and Ads

QR codes on commercials and advertisements can be a great way to direct traffic to your property website or even your virtual leasing agent. For example, you may add your QR code to a YouTube or TikTok ad, to prompt users to engage with your community. 

Where can I get a QR code made? 

While many tools, such as Canva, have the ability to create QR codes, BetterBot also has this functionality right in the dashboard. Users can find different QR codes that begin at whatever starting point in the conversation is desired. For instance, you can easily save a QR code starting at the schedule an appointment workflow, or you can begin at the welcome screen. Not only can you customize where to start the conversation, but you can also customize the tracking so that you know how often these codes are being used. Now there is no excuse to miss a prospect because the bot can handle that traffic for you, truly anywhere you are being represented. 

Ensuring you are catching all potential customers doesn’t have to be stressful. With all the different places renters are looking, you can be sure never to miss a prospect again. Between social media, print marketing, ads, ILSs, and more, you can ensure your messaging is consistent across the board by utilizing these tips. Learn more about how AI can best serve in the multifamily industry

Gen Z Apartment Search Habits

Gen Z Apartment Search Habits

As more and more Gen Zers are on the hunt for apartments, it’s essential to consider what they may be on the lookout for. Gen Z consists of individuals born from 1997 to 2013, meaning more individuals in this range are searching for a place to live. Here are some things most commonly seen as necessary for Gen Z during their apartment search. 

Technology Matters to Gen Z

Gen Z was raised using technology, meaning most are incredibly comfortable using different technological devices and programs. When leasing to these individuals, having the right technology matters. If you’re not already, you may want to look into different platforms such as chatbots, virtual tours, and especially online leasing. In fact, 62% of young renters find technology critical while searching for a new apartment home. 

Apartment Amenities

In addition to being able to lease an apartment easily, Gen Z is looking for some specific amenities. It’s essential to have a work-life balance, and Gen Z knows this better than anyone. That’s why they need to have specific amenities. For example, having high-speed internet is a must. Not only because they need to be able to work from home but also because they are most likely to stream content rather than utilize traditional cable tv services. 

The top 5 apartment amenities for Gen Z include: 

  • High-speed internet
  • Outdoor amenities
  • Coworking spaces
  • Property technology
  • Package room

Online Reviews For Search

As we know, Gen Z has grown up being able to refer to technology whenever they want. Therefore, they are expected to go directly to online reviews before making a purchase, and apartment hunting is no different. Ensure your online presence is current, and you have a healthy mix of reviews. Your reviews needn’t be 100% positive but must be authentic. You can turn a negative review into a positive one by addressing the situation and working to make things right. When prospects see that the management team is attentive and on top of things, they will likely consider that during their search. 

At the end of the day, one thing Gen Z can appreciate is transparency. They want to know what they are getting when they enter a situation. Finding an apartment can be stressful at any age, but for early renters, it may be even more confusing. That’s why it’s important to consider these trends when trying to market to this generation. Check out more Multifamily Marketing Trends to keep in mind. 

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The Vixus application software is a computer software designed to perform a group of coordinated functions, tasks, or activities for the benefit of the user.
The Vixus application software is a computer software designed to perform a group of coordinated functions, tasks, or activities for the benefit of the user.
The Vixus application software is a computer software designed to perform a group of coordinated functions, tasks, or activities for the benefit of the user.
The Vixus application software is a computer software designed to perform a group of coordinated functions, tasks, or activities for the benefit of the user.
The Vixus application software is a computer software designed to perform a group of coordinated functions, tasks, or activities for the benefit of the user.
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