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P.B. Bell
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Engage with your
prospects Better
Studies show that real-time prospect engagement can boost conversions by up to 40%. So, when your prospect has a question, give them all the help they need.
The Property Management Chatbot
Stop forcing your prospects to come to you. BetterBot’s inserts you into the conversations when and where it matters most.
24/7 Prospect Engagement
The leasing agent that never sleeps. Over 56% of your website traffic happens after your office closes.
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You want pickles on that? How about a funky hat? We make it how you like it.
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From start to launch, our bots come fully trained and ready to go in 3 days or less.
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45% of all inquiries to the property are just asking for more information. Let us handle it.
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The BetterBlog
Understanding precisely what your prospective residents are looking for is essential when working on your marketing strategy. With our latest feature, Survey Builder, communities can ask specific questions directly within the bot. Here’s the scoop.
Why use survey builder?
Survey builder allows each community to create a customized experience within the bot. Some typical questions that are asked include:
- Do you have any pets?
- How many people are living in the unit?
- Do you require covered parking?
- What amenities do you desire the most in your community?
- Are you 55 and older?
These questions can be in the form of multiple choice, short answer, or Yes/No. Once the user selects their preferences, you can understand better what is essential for the future resident and give the ability to display information that is best suited for their needs.
How survey builder works
Users can log into their BetterBot dashboard and create surveys using the survey builder tab. They can make the most important questions to them all within a few clicks. Users will also find templates commonly used for inspiration within the survey builder. You can also select where the survey should be placed in the user flow.
We know it’s crucial to have customizable capabilities depending on the community. Each property has different needs, so we continue to create features that will meet those demands. To find out what other customizations you can find within the bot, check out our BetterUpdates.
Given AI’s attention lately, it’s not surprising to see elevated levels of anxiety among employees and managers in multifamily. However, it’s essential to recognize that bots will never replace the human element — here’s why.
Bots Don’t Have Human Intelligence
AI bots are not approaching human intelligence. Currently, AI is nothing more than a collection of algorithms fed by large amounts of data and processed by powerful computers. That means that even the smartest AI cannot even come close to a human in natural language understanding. AI machines are incapable of common sense, flexible thinking, or empathy. General AI resembling what you see in movies is still not on the horizon as AI is in its infant stages.
Where Bots Win
AI bots will require a rethink of management practices in multifamily. Now that we concluded that AI is not as smart as humans, let’s also agree that AI is better than humans at certain tasks. Bots never get tired, can efficiently talk to multiple people at once, and crush repetitive tasks. The question becomes how to best structure this human and AI coexistence to allow humans to concentrate on higher-level tasks while the bots handle the mindless repetitive stuff. It can be a powerful combination.
Which Is Preferred?
AI is advancing quickly and will provide a competitive advantage for property management companies. Based on where we are today compared to just a few years ago, the progress in AI tools has been nothing short of staggering. Two parallel processes fuel this aggressive advancement. Improvement in AI technology and adoption by end users who have come to prefer interactions with bots vs. humans.
It’s important to start exploring solutions as soon as possible because finding the perfect human/bot balance can take time. However, when done correctly, AI bots can supercharge your organization and improve your interaction with future and current residents. And yes, humans are safe for now. To learn more about the progress of AI, check out how ChatGPT impacts the multifamily industry.
As the multifamily industry continues to evolve, some practices are essential to keep top of mind. Looking forward to 2023, you may wonder what’s on the horizon. We’ve got you covered with the multifamily marketing trends to watch in the upcoming year.
Leasing Centralization
More often, we see this idea of “leasing centralization.” According to Forbes, “Centralized leasing relates to any effort to move away from individual property-based leasing and operational teams and centralize them in one or multiple regional locations to improve efficiencies and cut down costs.” With the way our economy is currently trending, it is clear that companies are taking precautions to save wherever they can, which has made this idea so popular. This can be done successfully, granted the on-site team has the proper tools and support.
Short-Form Video Marketing Efforts
In the past few years, content creation has become increasingly important. One trend occurring more is an increase in short-form video marketing efforts.
“Short-form video content is one of the only tools that can positively impact the entire renter experience,” says Kristi Fickert, VP of Enterprise Growth at Realync. “One 60-second video can be used to get and keep the attention of distracted renters, can instantly improve the personalization of the brand, can be repurposed in paid ad and email and text campaigns so your communities are always top of mind, can alleviate staffing issues and instantly improve renter satisfaction. Unlike some marketing strategies, it can easily be measured, so you always know what’s working, what’s not, and what to create more of.”
Automation of the Prospect and Resident Journey
Of course, the switch to automation may seem daunting. However, embracing the shift is essential to take full advantage of it. Utilizing automation such as chatbots, follow-up processes, and lead nurturing are some trends we see more and more of. This trend is not meant to replace humans but to help them. This provides a great user experience for prospects and helps the teams save time, allowing them to focus on more critical tasks. Embracing automation is one thing your communities will want to begin doing in 2023 and moving forward.
Again, we know that it can feel overwhelming to think about what’s to come in the year ahead, but it doesn’t have to be! You’ve already taken the first step by researching what trends to watch out for. Now it’s time to put these multifamily marketing trends into action. For more ideas on how to take your marketing to the next level, check out our article about
FAQs, aka Frequently Asked Questions, are imperative to a successful bot performance. Addressing questions that are commonly asked in the early stages of the renter’s journey can make a significant difference. Furthermore, FAQs are something that can be utilized within your bot experience, at least when you use BetterBot’s automation solution. Here are three reasons why this feature is an important one to take advantage of.
Engagement
Engagement is the top reason why it’s so important to use FAQs. Having FAQs embedded within your bot experience naturally causes prospects to spend more time within the bot. The more time they spend, the more information prospects acquire. The more information they have, the more serious they will be when deciding. Engaging customers in the earliest stages is important because it can lead them through the decision-making process, which causes the most qualified leads to be pushed through to the community — and it all starts with engagement.
Customer Satisfaction
Customers love information upfront. They don’t want to become a detective to find the necessary information. Most prospects want to find the preliminary information on their own rather than having to talk to someone. Taking advantage of FAQs within the chatbot experience allows customers to easily find answers to what they need, causing them to be more satisfied with the experience.
Time-Saved
Taking advantage of an FAQ page reduces incoming questions, which saves your time valuable time and increases customer service. No longer is your leasing team answering the same question over and over. Instead, many prospective customers already have the answers before they even walk through the leasing office doors. Plus, as we mentioned earlier, FAQs help unqualified leads eliminate themselves, which means your team is also saving time by only working with the most serious prospects.
Ultimately, taking advantage of your property’s FAQ section can bring some amazing benefits. When FAQ sections are embedded within the bot it creates an even more seamless experience. Find out more about best practices and what other features can be embedded within your bot.
Understanding precisely what your prospective residents are looking for is essential when working on your marketing strategy. With our latest feature, Survey Builder, communities can ask specific questions directly within the bot. Here’s the scoop.
Why use survey builder?
Survey builder allows each community to create a customized experience within the bot. Some typical questions that are asked include:
- Do you have any pets?
- How many people are living in the unit?
- Do you require covered parking?
- What amenities do you desire the most in your community?
- Are you 55 and older?
These questions can be in the form of multiple choice, short answer, or Yes/No. Once the user selects their preferences, you can understand better what is essential for the future resident and give the ability to display information that is best suited for their needs.
How survey builder works
Users can log into their BetterBot dashboard and create surveys using the survey builder tab. They can make the most important questions to them all within a few clicks. Users will also find templates commonly used for inspiration within the survey builder. You can also select where the survey should be placed in the user flow.
We know it’s crucial to have customizable capabilities depending on the community. Each property has different needs, so we continue to create features that will meet those demands. To find out what other customizations you can find within the bot, check out our BetterUpdates.
Frequently Asked
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