The COVID-19 pandemic brought upon plenty of new challenges in the multifamily industry. Most companies had to get creative about how they continued with business during this time. These creative fixes came with new trends that would stick around even once the pandemic slowed and things began to return to normal. We had the pleasure of chatting at AIM Reconnect on the topic of pandemic tech trends that are here to stay and those that aren’t. Some of the crucial issues we covered include:
- How chatbots can assist with virtual tours
- Ways you can reach your customer beyond property websites
- Ways technology can assist with overwhelm in property offices
In this discussion BetterBot’s COO & Co-Founder, Robert Turnbull, shares about how virtual tours became imperative during the pandemic and how they will continue to be. He shares how BetterBot realized that this needed to be a feature that was available to the public. He also discusses the method behind BetterBot’s framing of virtual tours on their platform.
Shane Gilman, Vice President of Marketing at Gates Hudson, shares his experience using bots on platforms other than property websites. He talks about the importance of reaching prospects right where they are and how this shaped his marketing strategy at Gates Hudson.
Robert Turnbull also shares essential statistics about overwhelm on site. He talks about different ways to alleviate that stress so that site teams can focus on what’s in front of them. It’s increasingly important that employees are just as satisfied as to the residents who live in each community. Therefore, management companies should find ways to ease the burden on their teams to complete lasting leases.
There are a number of pandemic trends that will stick around long after the world returns to normal, especially when it comes to technology. To understand even more of these trends, check out the full discussion below. For more information on how BetterBot can assist, CLICK HERE.