property management chatbot

3 Ways BetterBot Can Help You Convert More Leads

Did you know BetterBot contacts are just 13 days from contact to move-in? To compare, is 30 days, and other ILSs are between 60-80 days. So how do we do it? It’s pretty simple, and we’re not keeping it a secret either. Here are three ways BetterBot can help you convert even more leads. 

1. Omnichannel Marketing

When your properties are utilizing omnichannel marketing, they can reach a wider audience. With BetterBot, you can place a simple link to your bot to share information about your property with prospects on several sites, including Google My Business, Instagram, Twitter, Facebook, Yelp, Craigslist, and virtually anywhere else you’d like. You’re also able to select what point users jump in. For instance, you could have prospects jump in at the schedule appointment mark, photo gallery mark, amenities mark, or any other point you can think up. If you’d rather, you can have prospects receive the entire experience. No matter what you choose, you won’t miss out on a single prospect, no matter where they are coming from. 

2. Streamlined Information

With our bot, your prospects will receive the exact information they’re looking for. No glitches, no hiccups, just the facts. We know how important it is that our renters get real-time information. We also see the importance of quick information. That’s why we’ve designed our bot to do just that! 

3. Customizable Bot 

Make the bot your very own! We have an immense amount of customizations available to you within our bot, including: 

  • Company/Property Branding
  • Amenities 
  • Appointments
  • Special Protocols
  • Availability
  • Brochures
  • Floorplans
  • Gallery
  • Maps
  • Languages 
  • Resident Portal Access
  • Specials
  • Virtual Tours

Not to mention, we also offer a student and an affordable bot so users can have an even more customized experience. When users see that your bot is branded, they will associate it with your services, which will instill brand recognition. 

Overall, our bot provides an incomparable experience for prospects and residents alike. If you’re wondering how exactly users convert so effortlessly, we’ve given you some of our answers. Contact us today to see for yourself! 

apartment chatbot software

How to Get Your Multifamily Team Ready For a Chatbot

So you’ve decided to take the next step forward in your multifamily business – that’s awesome! Integrating bot technology into your property management team’s workflow and processes is an incredible, cost-effective way to save time, convert leads, and meet the needs of today’s digital-first consumers. And the good news is, it’s never been easier to reap the benefits of a great chatbot solution. Ready to dive in? To help you manage the transition quickly and effectively, we’ve created this simple multifamily chatbot checklist to help you stay on track.  

Your multifamily chatbot checklist  

Decide on what kind of chatbot you want 

The first priority on your multifamily chatbot checklist is figuring out which type of bot you want to integrate into your website. We’ve got an excellent blog on understanding the different types of bots, but for time’s sake we’ll focus on guided-conversation bots in this guide. Also known as “rules-based” bots, guided conversation chatbots are like a choose-your-own-adventure game – they guide users through pre-determined scenario trees, helping them complete simple queries and access information. This is the type of bot technology we use at BetterBot! 

The great thing about guided conversation bots is that they’re highly adaptable. It’s easy to tailor your bot specifically to the needs of your property management team and residents. 

Give your bot a memorable personality

Your bot should be an extension of your brand. Is your brand tone of voice quirky and fun, informative and direct, or somewhere in between? Regardless of how you like to position yourself as a multifamily brand, it’s important to ensure your bot reflects that. Treat your bot like another member of the team – how would you want them to talk to residents and potential leads? 

Fortunately, it’s very simple to add a bit of personality to your bot. Using conversational language, integrating emojis, and even cracking a few jokes can go a long way in creating a great user experience. Oh, and don’t forget to give your bot a memorable name! 

Optimize your website

These days, it’s very tempting to stuff your multifamily website full of different widgets and CTAs. And while this might make you feel like your website is more professional and complete, it actually can be a big turn-off for prospective leads. Windows popping up every 5 seconds directing you to view a resource or enter your contact information is overwhelming and distracting. Instead of bombarding perspectives with too many widgets on your homepage, integrate them into your chatbot. 

Multifamily chatbots can handle a variety of functions, from virtual tours, to appointment scheduling and more. And when it comes to collecting contact info, a bot makes it much easier to collect info in an organic, conversational way. 

Integrate your chatbot into Google, Craigslist and social media

This is one of the most important parts of your multifamily chatbot checklist. You want your bot to show up everywhere your brand has a digital presence – not just on your website. For many property management teams, that might mean Google My Business, Yelp, Craigslist, and social media sites like Instagram and Facebook. At BetterBot, we make it easy to integrate your chatbot wherever you have a digital presence. That way, you can interact with customers on the platforms they’re already on!

Alert your current residents

One of the great things about having a chatbot is that they don’t just help prospective residents find the property of their dreams – they can also be a helpful resource to current residents as well. Add phone numbers, maintenance forms, and even calendars for upcoming events to your chatbot to make it an invaluable resource – and don’t forget to tell everyone that it’s available! 

Keep your bot up-to-date

Once your bot has been created, it’s a great idea to keep it updated every few months with new information. A good rule of thumb is to update your bot every time your team has new information, whether that be updated floor plans, leasing specials, or hours of operation. 

Taking advantage of bot technology has never been easier, and with a little effort, you can transform the way you and your team run your property management business for the better. Bookmark this page and share this multifamily chatbot checklist with your team so they can always access it as a reference. 

Explore the latest trends in multifamily and chabot technology on the BetterBot blog! 

multifamily chatbot

How to Improve Your Multifamily Customer Experience

The multifamily space is rapidly changing, and that means people’s expectations of what it means to have a great customer experience is changing as well. Prospective renters are looking for a seamless and personalized experience that mirrors what they’re used to in other industries. Historically, the real estate space in general has been slow to adapt and evolve to meet these changes, but in part thanks to the pandemic, property management teams are leaning into new tech and solutions to deliver a better multifamily customer experience. 

To help you and your teams, we’ll be sharing the specifics on how to craft a more compelling experience for both your current and prospective renters. But first, let’s dive into more detail on how consumer behavior is transforming the multifamily space. 

How the multifamily customer experience is changing

People are increasingly turning to digital spaces and platforms to find their next home. And with the pandemic making in-person appointments and tours tenuous at best, more interactions between property teams and consumers are happening online than ever before. No longer is it the norm for people to call or visit a property in person; instead, people want to go through the entire process, from discovery to lease, online. 

When it comes to the needs of current renters, the pandemic and events of 2020 have also changed expectations. People are spending more time at home than ever before, making luxury amenities, responsive customer service, and maintenance more important. What’s more, issues of diversity and inclusion are at the forefront of peoples’ minds, making it critical for property management teams to address these matters with empathy and action. 

What you can do to improve the experience

Digitize the renter experience

From finalizing leases to requesting maintenance, there are so many multifamily processes that can be digitized today. As we discussed earlier, consumers are used to seamless digital experiences when buying clothes or ordering takeout, and expect the same level of ease and accessibility from their residence. Make a checklist of the most common processes that renters and perspectives go through (think renter applications, maintenance requests, etc) and digitize those processes on your website. 

Prioritize amenities 

With more people spending their days at home, prospective renters are looking for properties that offer spacious units, along with accessible and luxurious amenities. By tailoring your amenities to meet today’s changing standards, you can help ensure your property stands out. Amenities people are looking for today include high-speed wifi and coworking spaces, up-to-date fitness facilities, green space, and hand sanitizing stations. 

Utilize a chatbot

At BetterBot, we know just how impactful a chatbot can be on the customer experience. Not only do chatbots create a more personalized user experience, they also make things like taking virtual tours and getting property questions answered easier than ever. Plus, chatbots are available 24/7, 365 – meaning they’ll be available and ready to help even when your live customer service reps aren’t. 

The great news is, it’s easier than ever to find a powerful chatbot that can take your leasing process to the next level. 

Adopt a people-centric approach

It sounds simple, but creating a truly people-centric strategy is probably the most important thing you can do to elevate your multifamily customer experience. Residents want to feel like property staff members care about them and their experience. Cultivating and maintaining great relationships should be a priority. 

And when it comes to prospective renters, they want to know everything they can about your property before they make a commitment. This is your opportunity to get to know everything about them. Try adding contextualized questions like, “What brings you to our neighborhood?” to information request forms to get more insights. 

Find ways to measure satisfaction

You can implement all of the customer experience initiatives you want, but at the end of the day, if you don’t measure and track your progress, you’ll never know if you’re successful. A simple way to start tracking customer experience is by adding customer satisfaction surveys at key points along your leasing (and exit) process. By adding these surveys, you’ll be able to gain key insights into what drew people to your property, and what potentially turned them off. 

By leveraging tech solutions and adopting a people-centered strategy, you’ll be able to deliver the best multifamily customer experience possible. And don’t just stop at customer-experience – learn how the pandemic and changing renter expectations are transforming the multifamily industry at large on our blog

apartment tour scheduling

5 Multifamily Metrics Your Property Management Team Should Focus On

One of the silver linings of the pandemic is that it’s finally pushed the real estate space to adopt some much needed technology. For the multifamily industry in particular, this new technology has allowed property management teams to get a hold of invaluable data that they otherwise wouldn’t have. With all this new data though, it can be difficult to stay organized and focused. Today, we’ll be going over some of the most important multifamily metrics and KPIs to keep a watch on. No matter the amount of data you might be swimming in, these are the metrics to focus on first.  

Multifamily metrics to prioritize 

While there are many valuable multifamily KPIs that management teams should be familiar with, these 5 are ultimately some of the most important for managing growth and property resiliency. 

1. Occupancy and vacancy rates

At any point in time, it’s important to know your current occupancy and vacancy rates. This allows you to compare your rates against other competing units, along with the market average (around 95 – 96%). For example, if your properties are hovering around 90% and nearby units are at that market average, you know you need to invest in more marketing.

At the same time, if you’re doing better than your competitors, you can always leverage that as a selling point for prospective renters. 

2. Lead-to-lease conversion performance

Another important multifamily metric to zero-in on is lead-to-lease conversion timing. The leasing process is a high-touch sales cycle, and one that can vary greatly in timing across different regions and communities. When you make a point to understand the specific performance and timing of each of your units, you can then adjust and optimize your marketing strategy to shorten that cycle. 

3. Days to lease

The longer a unit stays empty, the more revenue you lose. Knowing your average days to lease can help you identify gaps in your marketing and help identify specific units that are harder to fill. 

Additionally, if you find yourself experiencing a longer days-to-lease cycle, it may be an indication of outside conditions such as a declining market or changing renter expectations. 

4. Average renter lifetime value

Understanding the average value each renter will bring to your property is hugely valuable, especially when it comes to planning the success of your property in the long-term. If you see that you’re not meeting your goal, you can always adjust lease values and work to reduce renter churn. 

5. Revenue growth 

Perhaps one of the most important multifamily KPIs, broadly speaking, is overall revenue growth. If you don’t know this metric, how will you be able to tell how well your business is performing year over year? As this is such an important and broad metric, you can use the other KPIs we mentioned to gain a better understanding of your overall growth.

Creating a practical system for organizing and analyzing your data is one of the best ways to ensure all that data is being put to good use. Instead of being overwhelmed, find yourself empowered to make data-driven decisions that will have a measurable impact on your properties. 

Explore more trends currently shaping the multifamily industry on our blog. 

chatbot for apartment communities

3 Keys to Affordable Housing Marketing & How BetterBot Can Help

Over the past decade or so, the internet has become a powerful place for multifamily property management teams to market their communities. Even marketers with tight budgets have been able to take advantage of the digital marketplace. Plus, it’s easier than ever to create a powerful marketing strategy without blowing through your budget. These days, information and resources can be distributed automatically, analytics can be measured through free or inexpensive tools, and paid ads can be managed digitally with a minimal budget. All this to say, there’s no better time than now to leverage your digital presence to promote your affordable housing community. And to help you get started, we’re explaining 3 of the most important tactics you should use in your affordable housing marketing strategy. 

Why it’s important to be online

In 2021, 89% of Americans use the internet, and by 2025, 73% of global internet users will have access to a smartphone. While these numbers are impressive, they’re even more so when you break it down by age. For example, in the 18-29 age range, 98% of people use the internet, with average usage around 22.5 hours each week. 

What should be even more impressive for affordable housing marketers is the fact that, these days, upwards of 90% of housing searches begin online. If you aren’t making the most of your affordable housing community’s digital presence, you’re missing out on a lot of prospective renters. 

Affordable housing marketing with BetterBot

Fortunately, it’s easier than ever to grow your presence online and win over new renters. And, with BetterBot’s tools and resources, you’ll have a head start. 

So, let’s dive into how to level-up your affordable property marketing strategy. 

1. Market where your prospects are 

Like we mentioned earlier, over 90% of housing searches start online. People expect to find quality information and resources on their local affordable housing communities online. That means if you already have a strong digital presence, you’re more likely to look reputable and professional. At BetterBot, we know just how important it is to not only have a great website, but an intentional digital presence across a variety of platforms. We offer an interactive landing page that helps funnel prospects who found your community on other sites like Google and Facebook back to your site.

2. Clear and specific dialogue

Typically, affordable housing communities have certain specifications and limitations for perspectives. This is where chatbots can really come in handy. Through our chatbot solution, we’re able to offer specific dialogue that provides clear criteria and protocol to let prospects know if they qualify to live in your community. By letting a chatbot handle these questions and requests, your leasing team can save valuable time and can focus on converting the most-qualified prospects. 

3. Streamlined leasing process

The final step for any community seeking to maintain healthy occupancy rates is lease execution. In order to achieve a highly-leased community, your leads must be captured, organized, and responded to in a timely and professional manner. Additionally, affordable housing communities need to maintain a wait list and comply with income restrictions.

Throughout the application and leasing process, BetterBot makes it easy to deliver a personalized and memorable user experience. And ultimately, it’s often a great user experience that translates to more leads converted. 
Want more multifamily marketing tips? We’ve got you covered on the BetterBot blog.

multifamily online tour schedule

Common Mistakes When Adding a Chatbot to Your Property Website

If you’re in the multifamily business, chances are you’ve heard a lot about bot technology in the past few years. From improving lead generation to reducing the burden on busy property management teams, chatbots have more than proven their worth in this space. So, if you’re looking to get into conversational leasing – great! We can help you get started. But what we’re going to focus on today is what not to do when it comes to adding a multifamily chatbot to your property website. 

The benefits of conversational leasing

Investing in bot technology can be a huge step forward for your business. On average, chatbots save property management teams upward of 80 hours per month. What’s more, customer satisfaction scores when using chatbots are up to 90%, while live chat and other methods only garner around 35%. 

But just because you have a chatbot doesn’t mean your work is done. 

Common mistakes when adding a multifamily chatbot to your site

Here are some of the top pitfalls we see property management teams fall into when they build their first multifamily chatbot. 

Choosing the wrong type of bot

From AI-based natural language processing bots to voice-guided bots, there are several different types of chatbot tech available for you to use. And while it can be tempting to throw your money at an “advanced” AI offering, the truth is, those bots just don’t work as well as rules-based, or guided-conversation bots. At BetterBot, this is the type of bot we use to help property managers turn prospects into renters.  

Cluttering your site with too many widgets

When a prospective renter visits your site, you don’t want to overwhelm them. A busy site filled with CTAs doesn’t help drive your customer to where they want to go. At worst, it can cause them to feel overwhelmed, and look elsewhere. A great chatbot however, can host all of those wonderful widgets – without clogging up your front page. 

Keeping your content hostage

Beware the lead snare. Instead of making prospects fill out contact forms before they can access content, allow them access from the get-go. Don’t be a gatekeeper – and allow your bot to collect information in a natural, conversational way. We don’t call it ‘conversational leasing’ for nothing! 

Not including virtual tours or videos

In today’s digital-first environment, people want to check out every aspect of your property before taking the time to visit in person. Adding virtual tours and videos of your units to your multifamily chatbot can help build a more immersive experience, and help people get an accurate picture of life at your property. 

Not including a call to action

Chatbots are not only there on your property website to give users information, they’re also there to act as lead generators. Include options to schedule appointments, tours, and other valuable CTAs that can help convert leads. 

Stopping at your website

One of the great things about chatbots is that they don’t have to be relegated to your website only. Once you’ve built a bot, you can deploy it throughout the internet, in places like Facebook Messenger, Instagram, and Google My Business, and all conversations had by those bots can drive traffic back to your site! 

real estate messenger bots

5 Misconceptions about AI in Multifamily

With so many services now classifying themselves as AI, it’s hard to tell whether or not they’re actually based in tech, or just using a catchy buzzword to distract us from the wizards behind the curtain.

In 2018, we launched, and began marketing our product with the term “AI” thrown in to any material we created. As we continued to develop our product further though, we soon realized that AI is more than just a simple buzzword to slap onto a piece of collateral. It’s a term that’s often used when referring to the Natural Language Processing (NLP) software that builds the foundation of many chatbots and other industry tools, but what does it really mean? Today, we’re going to dive into what this tech really is, and the most common misconceptions about AI in multifamily. 

Natural Language Processing & AI

Put simply, NLP is the layer that communicates between computers and the humans interacting with them. Where AI comes in is through the process of machine learning. This process organizes the information collected from NLP and puts it into action. In the chatbot space today, this part is often overlooked due to the sheer complexity of this process and lack of understanding of its potential. 

The thing is, there is no true 100% AI chatbot or leasing tool (yet). Every product currently on the market requires some degree of human assistance and intervention. 

As conversational designer Maggie Jabczynski put it, “Over time, a bot can better understand its users as it receives more and more word combinations. Then – thanks to human intervention – it connects sentences from users in the chat to correct answers.” This learning curve is one of the many fallbacks to bot tech that relies on NLP. Our language is constantly evolving, so the work of the AI is never truly finished. 

Common misconceptions about AI in multifamily

1. All chatbots use AI

This couldn’t be further from the truth. In fact, there are a variety of different chatbot types that all use different technologies and levels of AI to engage with people. For example, BetterBot is a guided conversation bot, which leads users through a branched series of questions and responses depending on their query.

2. AI replaces the need for human intervention

AI and AI-adjacent tech like chatbots have gotten a bad rap in the past decade or so, and all because of the misconception that these technologies are out to replace human workers and jobs. Thankfully, that’s not the case. Like we mentioned before, there is no 100% AI-based chatbot, which means that this tech will always have to be guided by trained (human) professionals. 

3. Only AI chatbots can give creative replies

One of the great things about guided conversation chatbots is that they can be programmed to tackle any question or query, all with a unique voice. Want your bot to be straight to the point? Cool. Want to inject a little more humor and friendliness into your bot? You totally can. However you want to get creative with your bot, you can – no AI needed. 

4. All it takes to train AI is uploading your website resources

One of the biggest misconceptions about AI in multifamily is that training an AI-based or NLP chatbot just involves info-dumping all of your resources and FAQs into a database. While that would be amazing and save us all so much time, unfortunately that is not how it actually works. There’s a lot involved with creating a functional AI architecture, and most property management teams either a) don’t have the resources or b) have no actual need to invest in that.

5. Your bot technology can self-improve

If you build your chatbot on intelligent software, it should be able to continually improve upon itself without human intervention, right? Not exactly. While neural networks can learn on their own, there are no bots currently available that can learn independently from past conversations without some kind of human intervention.

As we continue to grow the brand, we want to be intentional about emphasizing transparency – not only in our process, but in our data. We believe there’s no better way to understand how humans work and interact with each other than to have humans, not AI, be the masterminds behind our chatbot. No AI, no robots, just human-generated guided conversations that have a proven track record for converting prospects into renters.

multifamily tour scheduling

5 Reasons Why Your Student Housing Site Needs a Chatbot

Today’s students are busier than ever. Between classes, internships, jobs, and enjoying all the fun that college life has to offer, there’s little time to spend searching for housing. What’s more, property management teams have a lot on their plate as well, and often have a hard time keeping up with all the leads coming their way. Fortunately, bot technology is transforming the student housing space for today’s digital-first world, and at BetterBot, we’re helping lead the charge. Here’s 5 of our top reasons why your educational organization will benefit from a student housing chatbot. 

Student housing chatbot stats

Bots have changed the game when it comes to multifamily, and it’s no different when it comes to student housing. And, with great bot technology becoming more affordable and accessible, more universities and colleges are leveraging it. As of 2020, 37% of all educational organizations use some form of a chatbot for student housing. 

One of the many benefits of chatbots that property teams love is that it takes the pressure off lead conversion. For example, property management teams who use BetterBot are able to convert 21.3% of chatbot conversations into handoffs. 

Why your student housing site needs a chatbot

Along with giving your property teams more peace of mind (and who doesn’t want that?), here’s some of the top advantages a student housing chatbot can provide:

Simplified scheduling

Through chatbots, students looking for their next place can easily view available properties and floor plans. Instead of having to jump through hoops and fill out lead form after lead form, prospective renters can explore units with ease, and when it comes time, can schedule an appointment directly from the bot. 

Interactive student resources

Oftentimes, students looking for housing want to see more than a floor plan before they make a commitment for a semester or year. The good news is, chatbots can easily be loaded up with all sorts of interactive resources that people can use to assess whether or not a particular property is a good fit. Things like virtual tours and 3D videos can provide a much more accurate snapshot of a particular space, and can help students get the info they need without having to schedule an in-person appointment. 

Omnichannel management  

One of the great things about chatbots is that they don’t have to live exclusively on your property website. Instead, they can be integrated into your wider digital and social media presence on platforms like Instagram, Facebook, Google My Business, and more. If you’re looking to connect with students where they already are, this is a great way to do it. 

Student housing chatbots lead to more conversions

Chatbots make it easy for students to get the information they need quickly and easily. Instead of having to wait around for a live customer service representative to respond to their queries, bots give prospective renters everything they need to know in order to make a decision. That’s why we see 21.3% of conversations converting into handoffs.  

Actionable, in-depth reporting

A great bot will offer your team a dashboard that collects quality KPIs and offers actionable insights at a glance. Instead of having to track and organize all your metrics on your own, chatbots do the work for you, leading to overall higher performance and efficiency. 

Learn more about our student housing chatbot solution here! 

BetterPractices: Understanding NLP

To NLP or not to NLP… wait, what’s the question?

What’s the question, indeed. Take a look at the simple question below with four simple words.  Notice that depending on what emphasis you place on which word, the question has a totally different meaning:

Did you buy that? Translated meaning: Or did you borrow it?

Did you buy that? Translated meaning: Did someone else buy that?

Did you buy that? Translated meaning: Did you steal that?

Did you buy that? Translated meaning: Wow, that’s ugly.

Welcome to the English language, or any language for that matter. It’s filled with nuances, syntax, homonyms, synonyms, and even slang. It’s no wonder that when a computer can respond correctly to a typed or spoken sentence it’s super cool! This is Natural Language Processing (NLP) at its best.

In 2017 and 2018 BetterBot built the largest proprietary NLP engine in all of Multifamily filled with the terms we use every day in our Industry.  Then walked away from it altogether.  Why?  

Because NLP breaks 3 out of 10 times.* It turns out the biggest and best NLP solutions in the world such as IBM Watson, Google Dialogflow, Amazon’s Alexa or Comprehend, etc., all have the same breakage problems.* And these are the best on the planet!

Imagine asking a leasing agent the same question ten times and three of those times, you didn’t get the answer you were looking for, or worse, you didn’t even get a response back. That can profoundly affect your user experience. With this type of error rate, NLP requires a level of human supervision to course-correct when it incorrectly interprets an interaction. This doesn’t make leasing jobs easier, it actually creates more work for leasing teams now having to either monitor, assist or completely take over when NLP fails.

Taking a look at some of the biggest conversational bot solutions such as Drift and Intercom, they have all moved to Guided Conversation or Rules-Based Chat. The reason being? You can’t break it. If you look at some of the other bots in the Multifamily space, they recently began incorporating some sort of Guided Conversation because they know that without it, the system can’t stand alone.

Guided conversation can also lead renters through different levels of a single inquiry, providing deeper understanding into the topic and thus making them a more qualified prospect when they ultimately convert to a tour. Natural Language Processing assumes the renter wants to continue the conversation after their question has been answered, rather than presenting additional routes to follow.

BetterBot learned a great deal during their early development period about what prospective renters and residents are looking for in their digital interactions. Approximately 40% of consumers don’t care whether a chatbot or a real human helps them, as long as they’re getting the help they need (Invesp). So, let a chatbot be a chatbot and own it. 

And finally, IBM found that Chatbots can help reduce customer service costs by 30%, services such as answering Frequently Asked Questions, scheduling tours, and providing renter resources. Not to mention, always being available, 24 hours a day, 7 days a week, 365 days a year. We even throw in an extra day every four years, just for good measure. So let’s be clear, Chatbots are NEVER going to replace a leasing agent, but it can help offload these menial tasks so that leasing agents can go back to doing what they do best… being human!

*BetterBot 2017 & 2018, LivePerson 2016

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Nathan Cork-thompson : These shorts are very comfortable! I have lower back pain and the elastic waistband provides me with no restrictions when moving and bending.
They wash and wear well with no shrinkage. Lighter weight cotton than Hanes similar shorts I bought from Target. Cooler and less bulky.

Jenna Mäki : Very nice. Fit perfectly. Would buy them again.

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