Leveraging Marketing Automation to Improve Your Leasing Journey

As technology constantly evolves, customers are increasingly looking for ways they can have a hyper-connected experience. We had the opportunity to host a panel at AIM Reconnect where we talked about leveraging marketing automation to increase your leasing journey with Trevor Park, (Head of Marketing at BetterBot), Stephanie Soderberg (Sr. Director, Growth Marketing at Apartment List), Paul Edgeman (VP of Marketing & Technology at Thrive Communities), and Mike Wolber (Chief Revenue Officer at Rent Dynamics). Some of the important questions that were covered include:

  • How do you continue to drive personalized content to your audience?
  • What is one of the largest obstacles with marketing automation in multifamily and how are those systems adopted?
  • How do you use technology to maximize your team and campaign effectiveness?

Let’s dive a bit deeper into each of these. 

Stephanie Soderberg, Sr. Director of Growth Marketing at ApartmentList, shares that it’s important to find the right renters. She mentions that it’s important to look at the lead channels and understand the signals you are feeding back to your leads. She also talks about the importance of leveraging machine learning to automate the way we market to renters even more effectively. 

Paul Edgeman, VP of Marketing & Technology at Thrive Communities, talks about making the most of the platforms you have in place. He emphasizes the importance of maintaining your historical data while at the same time, taking advantage of technology. He shares why it’s important to adapt a holistic approach to evaluating tools and finding which ones help your conversion rates. 

Mike Wolber, Chief Revenue Officer at Rent Dynamics, addresses technology and how you can measure what’s working with your technology. It’s important to evaluate where your problems and opportunities lie and how you can tackle them. He shares the importance of participating in A/B testing and evaluating what’s working so that you can make the most of your marketing dollars. 

Trevor Park, Head of Marketing at BetterBot, reiterates the importance of participating in A/B testing. He shares that without solid testing, it will be difficult to effectively figure out which conversion tools are working for you. He talks about how we can take marketing automation to the next level by evaluating what is producing high success rates for your specific product. 

When leveraging marketing automation, it’s important to evaluate what is actually improving your leasing journey vs. what is hindering it. In this discussion, our guests ponder this topic and share in-depth insights on exactly how you can find what’s right for you. Check out the full video here if you’d like to catch all the insights these special guests shared. 

How To Add Your Chatbot To Google, Facebook, Yelp, And More

One of the most exciting things about BetterBot is that your bot can work for you virtually anywhere. We are happy to provide our customers with a bot that is great for Omnichannel Marketing, which is a fancy way of saying that you can market through different channels. It’s super easy to get your bot added to a number of places including Google, Facebook, Instagram, Twitter, Yelp, Craigslist, and more! All you need to do is simply add your BetterBot link to these sites and we’ll show you how.

Selecting Your User Experience

Log into your BetterBot Dashboard. If you are not currently set up, email support@betterbot.com and they can help you get logged in. Once you are in the dashboard, log into the property you’d like to update. Then, you’ll go to SHARE. From this point, you will see a number of different link options such as Welcome, Specials, Photos, Schedule Appointment, 3D Tour and more. These are the different spots you can start a conversation. Most users select the WELCOME point, as this gives the full user experience however, you are welcome to choose any link you’d like. Once you’ve chosen your link, copy it to your clipboard. 

Social Media

Adding Your Chatbot to Facebook

Step 1: Log into Facebook and go to your profile

Step 2: Select Edit Learn More and then Edit Button

Step 3: Select the Learn More button option. Then enter the desired link and save.

Step 4: You are good to go! Your prospects can now get all your property information right in Facebook. 

Adding Your Chatbot to Instagram

Step 1: Log into your account and go to your profile

Step 2: Select Edit Profile

Step 3: Enter your chosen link as your website and save

Step 4: You are all set and now prospects can get all the info they need from Instagram

Review Sites

Adding Your Chatbot to Google My Business

Step 1: Log into your Google My Business account. 

Step 2: Go to INFO on the side menu

Step 3: Add your chosen link as an APPOINTMENT LINK

Step 4: All done! You are good to go and your prospects can now get more information straight from Google My Business. 

Adding Your Chatbot to Yelp

Step 1: Log into your business owner account and go to the Your Business tab

Step 2: Go to Business Information

Step 3: Paste the link under Services Web Address

Step 4: You’re all done and your prospects can utilize your bot straight from Yelp

ILS Accounts

One of the easiest ways to get your chatbot on all ILS accounts would be to update your ILS feed with the BetterBot link, rather than property website link. This can be done easily if you are using feeds through Yardi, Entrata, etc. However, we are still sharing a couple ways you can update your ILS accounts if you are not using an ILS feed.

Adding Your Chatbot to Apartments.com

To update your website URL on Apartments.com you will need their support team’s help. Contact or representative or email support@apartments.com and let them know what link you would like to have displayed. 

Adding Your Chatbot to Craigslist

Step 1: Log into your Craigslist account and create a post

Step 2: Within the description of your bot, enter your website URL 

Step 3: Once you’ve posted you are good to go! Your prospects can find your bot right from your postings.

Like we mentioned earlier, you can have your bot virtually anywhere you can put a URL. We hope you’ve found these tips and tricks useful. For further information, reach out to support@betterbot.com

5 Ways to Guide Your Multifamily Chatbot Solution

What makes a great chatbot solution? To us, it comes down to the level of engagement your bot can create with your audience. The best bots are conversational, informative, and ultimately, helpful in pointing both prospective and current renters toward the right answers. This is easier said than done and takes knowing exactly what your audience is looking for and why. Your property management team can’t know everything though, which makes having a flexible, wide-reaching chatbot some of the best help your team can get. 

The best way to make sure your chatbot is able to serve a wide variety of people and requests is to optimize the questions it asks. From the beginning of the conversation to the conclusion, the right questions will help naturally guide both your bot and user toward the best solution for their specific query. 

So what questions should guide your bot? Let’s get into some of the most common types of questions your bot should utilize. 

1.Craft a friendly introductory probe

This is one of the first things a user will see and read, so it’s important that this first question is direct and open-ended. Introductory probes are questions that guide users to respond with a query or take a specific action. For example, “how can I help you?” is a super simple but effective way to get your user to engage with your bot. 

People tend to also respond best to bots that ‘speak’ in a friendly, conversational tone, so if you can craft something that evokes this tone, even better! Depending on your brand-specific POV and tone, you could embellish this first question by saying something like, “Well hello there! How can I help you?”. Chatbots provide a great way to showcase what makes your brand unique, so don’t be afraid to get creative! 

2. Get specific

Your multifamily chatbot is in place to help your audience find their next home, sign leases, and more. In order for your users to reach their end goal, your bot needs to be able to quickly determine your users’ needs. To do this, your guiding questions should be specific and targeted. For example, if a person is wanting to look for apartments available to rent, your bot shouldn’t just show every room available. Instead, your bot should ask specific questions that can guide a person to exactly what they’re looking for. Questions like, “how many beds are you looking for?” and, “Which price range looks about right?” are easy ways to narrow the field. 

3. Ask them how they’d like to contact you (and be contacted)

Sometimes, there’s only so much a bot can do before people want to speak with a human customer service representative. In cases like these, you’ll want to be proactive about asking how people want to contact you, and how they’d like to be contacted in the future. With a simple question, you can direct people to get in contact with your property management team via text, phone, email, or some other method. This is a great segue into how to ask for a user’s personal information. 

4. Ask for their information

Gaining personal information like emails and phone numbers from your users is important in tracking who’s using your bot and why. Additionally, if your bot’s interaction leads to an in-person engagement, it’s important to have peoples’ information on file. The thing is, most people won’t want to give out their info willy-nilly. Instead, your request for information should come up naturally within the context of your conversation. 

Instead of asking for their info right off the bat (or worse yet – gatekeeping information and resources until they submit their info), only ask for something once they’ve indicated they want to be contacted. Once they’ve chosen a method of contact, i.e. text, email, etc, then you can prompt them to submit their information with a friendly, “How can we best reach you?”. Don’t forget to ask for their first and last name as well! 

5. Give lots of choices

This last guideline is not so much a specific type of question you should ask, but how your questions should be framed. The best bots give users a lot of choices and flexibility, so don’t be afraid to give people lots of choices. The more choices you’re able to create, the more likely your bot will be able to take care of everything for your user, freeing up valuable time for your property teams to focus on other tasks. 

By building your bot around these guiding questions, you’ll not only help users reach the information and resources they need faster but will help free up valuable time that your leasing team can use to engage with renters and leads directly.

How To Adjust To Changes In Multifamily

Sometimes it can feel like technology is advancing at a mile minute speed. At BetterBot, we’ve worked really hard to make improvements and pivot our business during the pandemic. We know that trends will continue to evolve as the pandemic conditions change. That’s why we’ve put together a comprehensive guide on how you, too, can adjust to changes in the multifamily industry. Those steps include: 

  1. Watch Trends
  2. Be Receptive
  3. Get Creative
  4. Take Action

Let’s walk through each of these more in-depth so that you can continue to make positive updates as time goes on. 

1.Watch Trends

What’s going on in the industry? Watch what other respected companies are doing in your wheelhouse. Are these things that would be beneficial to your processes? For example, when the pandemic started at the beginning of 2020, we realized that there was a massive need for some type of system that could clearly state COVID-19 protocols. We worked with our development team to create “unique protocols,” which will stick around post-pandemic. With these unique protocols, our customers could add custom questions for their prospects. Many of our users added questions like “Have you been exposed to COVID-19 in the past 14 days” or “Are you currently experiencing any COVID-19 symptoms”. We made a massive effort to listen to industry needs and make updates appropriately. 

2. Be Receptive 

Be open to changing processes to improve your business. Don’t continue with something just because that’s the way you’ve always done it. Take a look at how you are doing business and break it down. Does it make sense? Or would it be helpful to add or remove steps in your process? One great way to do this is to look at your online reviews and listen to your team members. Take the feedback and compile it so you can evaluate what needs to be improved. 

3. Get Creative

At the beginning of the pandemic, all in-person events were canceled or postponed. At BetterBot, we didn’t let that stop us! We decided to get creative and host a series of virtual events to keep our customers and prospects engaged. We hosted “Better Year, Better You,” a series of free fitness classes we hosted in partnership with Guided Fitness. We also hosted a few “Better Experiences,” including virtual cocktails and cooking classes. Find how you can continue to engage with your audience and find creative ways to do it. 

4. Take Action 

Get going! After you’ve done the brainstorming and thinking about what you want to update, actually do it. Be sure to identify who will take ownership of each project and schedule check-ins to evaluate the progress you are making. 

We hope you find this guide helpful. These are a few of the things we have done at BetterBot to stay successful during the pandemic and beyond. We are constantly working to ensure our customers are happy with their service and will continue to evolve as trends change.

Top 3 Ways To Engage Traffic Before You Have a Website

Leasing up a new community can be a lot of fun and also a lot of work. Sometimes it can be a bit overwhelming. That’s why we’ve put together three easy ways to engage traffic before you have a property website. This way, you can be engaging with your prospective renters before you even have a building and getting your property in a great position to fill up. 

1.Get The Word Out 

First things first, you’ll want to get the word out about your property. Create some buzz on social media and get people excited about your community. Share what great features and amenities your property will offer. You can also partner with other social accounts to help spread the word. Get creative and think about how you can engage on social media and build your following. 

2. Answer Questions….FAST! 

It’s vital to acknowledge your prospective residents as early as possible. That’s why it’s essential to answer questions as quickly as possible. Prospects also want to be able to find information with ease. If your property does not already have a website, consider a chatbot solution. BetterBot offers a bot solution that you can use as a landing page while your property site is getting the finishing touches. Once your site is up, it’s easy to embed so that you never miss a prospect. 

3. Claim Listings ASAP

Be sure to claim your listing sites as soon as you can! Sites such as Google My Business, Yelp, and others may get created without your permission if you don’t act fast. This is why it’s crucial to have your finger on the pule and gain control of your listings ASAP. 

Working in a lease-up community can be stressful, but it doesn’t have to be! With these three steps, you can get your property in a great position to fill up in no time. For more information on how BetterBot can jump in and ease your workload, CLICK HERE. 

apartment chatbot software

How to Get Your Multifamily Team Ready For a Chatbot

So you’ve decided to take the next step forward in your multifamily business – that’s awesome! Integrating bot technology into your property management team’s workflow and processes is an incredible, cost-effective way to save time, convert leads, and meet the needs of today’s digital-first consumers. And the good news is, it’s never been easier to reap the benefits of a great chatbot solution. Ready to dive in? To help you manage the transition quickly and effectively, we’ve created this simple multifamily chatbot checklist to help you stay on track.  

Your multifamily chatbot checklist  

Decide on what kind of chatbot you want 

The first priority on your multifamily chatbot checklist is figuring out which type of bot you want to integrate into your website. We’ve got an excellent blog on understanding the different types of bots, but for time’s sake we’ll focus on guided-conversation bots in this guide. Also known as “rules-based” bots, guided conversation chatbots are like a choose-your-own-adventure game – they guide users through pre-determined scenario trees, helping them complete simple queries and access information. This is the type of bot technology we use at BetterBot! 

The great thing about guided conversation bots is that they’re highly adaptable. It’s easy to tailor your bot specifically to the needs of your property management team and residents. 

Give your bot a memorable personality

Your bot should be an extension of your brand. Is your brand tone of voice quirky and fun, informative and direct, or somewhere in between? Regardless of how you like to position yourself as a multifamily brand, it’s important to ensure your bot reflects that. Treat your bot like another member of the team – how would you want them to talk to residents and potential leads? 

Fortunately, it’s very simple to add a bit of personality to your bot. Using conversational language, integrating emojis, and even cracking a few jokes can go a long way in creating a great user experience. Oh, and don’t forget to give your bot a memorable name! 

Optimize your website

These days, it’s very tempting to stuff your multifamily website full of different widgets and CTAs. And while this might make you feel like your website is more professional and complete, it actually can be a big turn-off for prospective leads. Windows popping up every 5 seconds directing you to view a resource or enter your contact information is overwhelming and distracting. Instead of bombarding perspectives with too many widgets on your homepage, integrate them into your chatbot. 

Multifamily chatbots can handle a variety of functions, from virtual tours, to appointment scheduling and more. And when it comes to collecting contact info, a bot makes it much easier to collect info in an organic, conversational way. 

Integrate your chatbot into Google, Craigslist and social media

This is one of the most important parts of your multifamily chatbot checklist. You want your bot to show up everywhere your brand has a digital presence – not just on your website. For many property management teams, that might mean Google My Business, Yelp, Craigslist, and social media sites like Instagram and Facebook. At BetterBot, we make it easy to integrate your chatbot wherever you have a digital presence. That way, you can interact with customers on the platforms they’re already on!

Alert your current residents

One of the great things about having a chatbot is that they don’t just help prospective residents find the property of their dreams – they can also be a helpful resource to current residents as well. Add phone numbers, maintenance forms, and even calendars for upcoming events to your chatbot to make it an invaluable resource – and don’t forget to tell everyone that it’s available! 

Keep your bot up-to-date

Once your bot has been created, it’s a great idea to keep it updated every few months with new information. A good rule of thumb is to update your bot every time your team has new information, whether that be updated floor plans, leasing specials, or hours of operation. 

Taking advantage of bot technology has never been easier, and with a little effort, you can transform the way you and your team run your property management business for the better. Bookmark this page and share this multifamily chatbot checklist with your team so they can always access it as a reference. 

Explore the latest trends in multifamily and chabot technology on the BetterBot blog! 

multifamily chatbot

How to Improve Your Multifamily Customer Experience

The multifamily space is rapidly changing, and that means people’s expectations of what it means to have a great customer experience is changing as well. Prospective renters are looking for a seamless and personalized experience that mirrors what they’re used to in other industries. Historically, the real estate space in general has been slow to adapt and evolve to meet these changes, but in part thanks to the pandemic, property management teams are leaning into new tech and solutions to deliver a better multifamily customer experience. 

To help you and your teams, we’ll be sharing the specifics on how to craft a more compelling experience for both your current and prospective renters. But first, let’s dive into more detail on how consumer behavior is transforming the multifamily space. 

How the multifamily customer experience is changing

People are increasingly turning to digital spaces and platforms to find their next home. And with the pandemic making in-person appointments and tours tenuous at best, more interactions between property teams and consumers are happening online than ever before. No longer is it the norm for people to call or visit a property in person; instead, people want to go through the entire process, from discovery to lease, online. 

When it comes to the needs of current renters, the pandemic and events of 2020 have also changed expectations. People are spending more time at home than ever before, making luxury amenities, responsive customer service, and maintenance more important. What’s more, issues of diversity and inclusion are at the forefront of peoples’ minds, making it critical for property management teams to address these matters with empathy and action. 

What you can do to improve the experience

Digitize the renter experience

From finalizing leases to requesting maintenance, there are so many multifamily processes that can be digitized today. As we discussed earlier, consumers are used to seamless digital experiences when buying clothes or ordering takeout, and expect the same level of ease and accessibility from their residence. Make a checklist of the most common processes that renters and perspectives go through (think renter applications, maintenance requests, etc) and digitize those processes on your website. 

Prioritize amenities 

With more people spending their days at home, prospective renters are looking for properties that offer spacious units, along with accessible and luxurious amenities. By tailoring your amenities to meet today’s changing standards, you can help ensure your property stands out. Amenities people are looking for today include high-speed wifi and coworking spaces, up-to-date fitness facilities, green space, and hand sanitizing stations. 

Utilize a chatbot

At BetterBot, we know just how impactful a chatbot can be on the customer experience. Not only do chatbots create a more personalized user experience, they also make things like taking virtual tours and getting property questions answered easier than ever. Plus, chatbots are available 24/7, 365 – meaning they’ll be available and ready to help even when your live customer service reps aren’t. 

The great news is, it’s easier than ever to find a powerful chatbot that can take your leasing process to the next level. 

Adopt a people-centric approach

It sounds simple, but creating a truly people-centric strategy is probably the most important thing you can do to elevate your multifamily customer experience. Residents want to feel like property staff members care about them and their experience. Cultivating and maintaining great relationships should be a priority. 

And when it comes to prospective renters, they want to know everything they can about your property before they make a commitment. This is your opportunity to get to know everything about them. Try adding contextualized questions like, “What brings you to our neighborhood?” to information request forms to get more insights. 

Find ways to measure satisfaction

You can implement all of the customer experience initiatives you want, but at the end of the day, if you don’t measure and track your progress, you’ll never know if you’re successful. A simple way to start tracking customer experience is by adding customer satisfaction surveys at key points along your leasing (and exit) process. By adding these surveys, you’ll be able to gain key insights into what drew people to your property, and what potentially turned them off. 

By leveraging tech solutions and adopting a people-centered strategy, you’ll be able to deliver the best multifamily customer experience possible. And don’t just stop at customer-experience – learn how the pandemic and changing renter expectations are transforming the multifamily industry at large on our blog

apartment tour scheduling

5 Multifamily Metrics Your Property Management Team Should Focus On

One of the silver linings of the pandemic is that it’s finally pushed the real estate space to adopt some much needed technology. For the multifamily industry in particular, this new technology has allowed property management teams to get a hold of invaluable data that they otherwise wouldn’t have. With all this new data though, it can be difficult to stay organized and focused. Today, we’ll be going over some of the most important multifamily metrics and KPIs to keep a watch on. No matter the amount of data you might be swimming in, these are the metrics to focus on first.  

Multifamily metrics to prioritize 

While there are many valuable multifamily KPIs that management teams should be familiar with, these 5 are ultimately some of the most important for managing growth and property resiliency. 

1. Occupancy and vacancy rates

At any point in time, it’s important to know your current occupancy and vacancy rates. This allows you to compare your rates against other competing units, along with the market average (around 95 – 96%). For example, if your properties are hovering around 90% and nearby units are at that market average, you know you need to invest in more marketing.

At the same time, if you’re doing better than your competitors, you can always leverage that as a selling point for prospective renters. 

2. Lead-to-lease conversion performance

Another important multifamily metric to zero-in on is lead-to-lease conversion timing. The leasing process is a high-touch sales cycle, and one that can vary greatly in timing across different regions and communities. When you make a point to understand the specific performance and timing of each of your units, you can then adjust and optimize your marketing strategy to shorten that cycle. 

3. Days to lease

The longer a unit stays empty, the more revenue you lose. Knowing your average days to lease can help you identify gaps in your marketing and help identify specific units that are harder to fill. 

Additionally, if you find yourself experiencing a longer days-to-lease cycle, it may be an indication of outside conditions such as a declining market or changing renter expectations. 

4. Average renter lifetime value

Understanding the average value each renter will bring to your property is hugely valuable, especially when it comes to planning the success of your property in the long-term. If you see that you’re not meeting your goal, you can always adjust lease values and work to reduce renter churn. 

5. Revenue growth 

Perhaps one of the most important multifamily KPIs, broadly speaking, is overall revenue growth. If you don’t know this metric, how will you be able to tell how well your business is performing year over year? As this is such an important and broad metric, you can use the other KPIs we mentioned to gain a better understanding of your overall growth.

Creating a practical system for organizing and analyzing your data is one of the best ways to ensure all that data is being put to good use. Instead of being overwhelmed, find yourself empowered to make data-driven decisions that will have a measurable impact on your properties. 

Explore more trends currently shaping the multifamily industry on our blog. 

chatbot for apartment communities

3 Keys to Affordable Housing Marketing & How BetterBot Can Help

Over the past decade or so, the internet has become a powerful place for multifamily property management teams to market their communities. Even marketers with tight budgets have been able to take advantage of the digital marketplace. Plus, it’s easier than ever to create a powerful marketing strategy without blowing through your budget. These days, information and resources can be distributed automatically, analytics can be measured through free or inexpensive tools, and paid ads can be managed digitally with a minimal budget. All this to say, there’s no better time than now to leverage your digital presence to promote your affordable housing community. And to help you get started, we’re explaining 3 of the most important tactics you should use in your affordable housing marketing strategy. 

Why it’s important to be online

In 2021, 89% of Americans use the internet, and by 2025, 73% of global internet users will have access to a smartphone. While these numbers are impressive, they’re even more so when you break it down by age. For example, in the 18-29 age range, 98% of people use the internet, with average usage around 22.5 hours each week. 

What should be even more impressive for affordable housing marketers is the fact that, these days, upwards of 90% of housing searches begin online. If you aren’t making the most of your affordable housing community’s digital presence, you’re missing out on a lot of prospective renters. 

Affordable housing marketing with BetterBot

Fortunately, it’s easier than ever to grow your presence online and win over new renters. And, with BetterBot’s tools and resources, you’ll have a head start. 

So, let’s dive into how to level-up your affordable property marketing strategy. 

1. Market where your prospects are 

Like we mentioned earlier, over 90% of housing searches start online. People expect to find quality information and resources on their local affordable housing communities online. That means if you already have a strong digital presence, you’re more likely to look reputable and professional. At BetterBot, we know just how important it is to not only have a great website, but an intentional digital presence across a variety of platforms. We offer an interactive landing page that helps funnel prospects who found your community on other sites like Google and Facebook back to your site.

2. Clear and specific dialogue

Typically, affordable housing communities have certain specifications and limitations for perspectives. This is where chatbots can really come in handy. Through our chatbot solution, we’re able to offer specific dialogue that provides clear criteria and protocol to let prospects know if they qualify to live in your community. By letting a chatbot handle these questions and requests, your leasing team can save valuable time and can focus on converting the most-qualified prospects. 

3. Streamlined leasing process

The final step for any community seeking to maintain healthy occupancy rates is lease execution. In order to achieve a highly-leased community, your leads must be captured, organized, and responded to in a timely and professional manner. Additionally, affordable housing communities need to maintain a wait list and comply with income restrictions.

Throughout the application and leasing process, BetterBot makes it easy to deliver a personalized and memorable user experience. And ultimately, it’s often a great user experience that translates to more leads converted. 
Want more multifamily marketing tips? We’ve got you covered on the BetterBot blog.

multifamily online tour schedule

Common Mistakes When Adding a Chatbot to Your Property Website

If you’re in the multifamily business, chances are you’ve heard a lot about bot technology in the past few years. From improving lead generation to reducing the burden on busy property management teams, chatbots have more than proven their worth in this space. So, if you’re looking to get into conversational leasing – great! We can help you get started. But what we’re going to focus on today is what not to do when it comes to adding a multifamily chatbot to your property website. 

The benefits of conversational leasing

Investing in bot technology can be a huge step forward for your business. On average, chatbots save property management teams upward of 80 hours per month. What’s more, customer satisfaction scores when using chatbots are up to 90%, while live chat and other methods only garner around 35%. 

But just because you have a chatbot doesn’t mean your work is done. 

Common mistakes when adding a multifamily chatbot to your site

Here are some of the top pitfalls we see property management teams fall into when they build their first multifamily chatbot. 

Choosing the wrong type of bot

From AI-based natural language processing bots to voice-guided bots, there are several different types of chatbot tech available for you to use. And while it can be tempting to throw your money at an “advanced” AI offering, the truth is, those bots just don’t work as well as rules-based, or guided-conversation bots. At BetterBot, this is the type of bot we use to help property managers turn prospects into renters.  

Cluttering your site with too many widgets

When a prospective renter visits your site, you don’t want to overwhelm them. A busy site filled with CTAs doesn’t help drive your customer to where they want to go. At worst, it can cause them to feel overwhelmed, and look elsewhere. A great chatbot however, can host all of those wonderful widgets – without clogging up your front page. 

Keeping your content hostage

Beware the lead snare. Instead of making prospects fill out contact forms before they can access content, allow them access from the get-go. Don’t be a gatekeeper – and allow your bot to collect information in a natural, conversational way. We don’t call it ‘conversational leasing’ for nothing! 

Not including virtual tours or videos

In today’s digital-first environment, people want to check out every aspect of your property before taking the time to visit in person. Adding virtual tours and videos of your units to your multifamily chatbot can help build a more immersive experience, and help people get an accurate picture of life at your property. 

Not including a call to action

Chatbots are not only there on your property website to give users information, they’re also there to act as lead generators. Include options to schedule appointments, tours, and other valuable CTAs that can help convert leads. 

Stopping at your website

One of the great things about chatbots is that they don’t have to be relegated to your website only. Once you’ve built a bot, you can deploy it throughout the internet, in places like Facebook Messenger, Instagram, and Google My Business, and all conversations had by those bots can drive traffic back to your site! 

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