Developing Effective Leadership in Multifamily

Being graced with the responsibility of leadership can simultaneously be exciting and intimidating. You may be confronted with difficult scenarios where many people may be turning to you for answers or depending on you to know how to handle tough situations. You have to communicate with staff and residents, integrate your tech staff, ensure tenants are satisfied, comply with state and company regulations, ensure the community is safe, and that’s just a few. 

In these cases, when stress is high or comradery may feel low, it is important to know how to encourage your team and yourself to maintain effective leadership in the workplace. Here are our top tips for you to reflect on when developing effective leadership!

1. Stand confident in your decision-making for effective leadership

When in a leadership position, your team wants to trust that you are ready to take tasks on head first. This can best be accomplished by having confidence that your decisions are what’s best for the team objective. 

Not only that, being decisive enhances your efficiency and inspires team members to stand confident in your guidance to the best outcome. Understand that you may not always be the “good guy” to your residents, prospects, and team. However, by standing next to your decisions, it will gain you the respect and authority needed to manage day-to-day interactions.

2. Set an example of your own expectations

We have all been there, and nothing is more disappointing than having a leader or boss who can’t meet their expectations. When you are a leader, it is crucial to set an example of your own expectations. This not only fosters respect between one another but also displays your own sense of responsibility and the variety of your attitude toward accomplishing the team’s goals. 

Some of the most common aspects to set expectations include: 

  • Lease Terms and Rent
  • Maintenance and Repairs
  • Amenities and Common Areas
  • Quite Hours and Noise Policies
  • Pet Policies
  • Parking
  • Security
  • Communication
  • Emergency Procedures
  • Renewal/Move Out
  • Fair Housing

3. Encourage open communication

Communication is always considered the number one thing when it comes to establishing a strong relationship, no matter what kind of relationship it may be. Being authentic in your interactions and truly listening to what your team has to say is beneficial to the team and your self-reflection as a leader. Encourage different opinions and use them to your advantage. Allowing open communication can foster new ideas and promote new solutions. 

Cultivating a positive relationship with your team is the best way to exemplify your dedication to both your team and the team’s goals. Being personable with one another is the best way to build trust, respect, and humility within the workplace. This will not only further your own effectiveness as a leader but also encourage the overall comradery of your team to work together. 

4. Tackle Conflict Resolution

Conflict is uncomfortable but should never be avoided. Tackle conflict resolution head-on. Addressing tenant or prospect complaints, concerns, and conflicts promptly and effectively is essential for maintaining a positive living environment and a good reputation for the property. Addressing concerns promptly allows for positive word of mouth and, often, positive online reviews for your community. 

Conflict is often inevitable within a team — it’s normal and even considered healthy. Address conflict internally, head-on, and objectively. Work with your teams to come up with a compromise that works for everyone. It may not be the easiest or even the most fun thing to do, but it is essential for growth as a team in the long run. 

5. Always continue to learn

The only way to continuously improve your leadership efficiency is to continue to learn. Be open to learning new methods or techniques, admit when you make mistakes, learn from those mistakes, and seek out new ways to effectively work towards your team objectives. 

Take feedback and recognize what you can continue to improve. When your team sees that you are open to improvement, they will more likely take the same approach when you provide feedback to them. 

Some common areas you can look at to help you learn what’s going well include evaluating reporting, communicating with your team, and consulting a mentor you trust. Figure out how your reporting can lead to actionable insights. Take a look at the tools you are using and what can be improved to help your team do their job more efficiently. Communicate with your team often and ask them what’s working best for them. Figure out what areas can be improved and problem-solve together. Of course, having a mentor you trust can be effective because they have an outside lens to what is happening. They may be able to speak candidly with you about what areas of improvement are most important. 

Leadership isn’t always easy, but it can be extremely rewarding. Taking these leadership skills for multifamily into account, your team and communities will continue to flourish and grow. 
Standing confident in your leadership will allow you to gain the respect of your peers, team, prospects, and residents. Not only that but knowing your expectations for yourself and those around you will help you maintain structure and strong relationships. Encouraging communication will allow you to have a finger on the pulse of what’s going on in your community internally and externally. Tackling conflict resolution head-on will help create a stable environment for those around you. Lastly, continuing the learning process will allow you to grow in ways you never thought possible. Learn more about how to grow as a leader and avoid burnout in your day to day.

BetterBot Ranks No. 334 on the 2023 Inc. 5000

BetterBot Ranks No. 334 on the 2023 Inc. 5000

BetterBot Ranks No. 334 on the 2023 Inc. 5000  

With Three-Year Revenue Growth of 4,018%, BetterBot Ranks No. 334 Among America’s Fastest-Growing Private Companies 

NEW YORK, August 15, 2023 – Inc. revealed today that BetterBot ranks No. 334 on the 2023 Inc. 5000, its annual list of the fastest-growing private companies in America. The prestigious ranking provides a data-driven look at the most successful companies within the economy’s most dynamic segment—its independent, entrepreneurial businesses. Facebook, Chobani, Under Armour, Microsoft, Patagonia, and many other household name brands gained their first national exposure as honorees on the Inc. 5000. 

“We are thrilled and humbled to be recognized on the prestigious Inc. 5000 list. This achievement is a testament to the dedication and innovation of our team, whose relentless pursuit of excellence has driven our company’s growth,” says BetterBot CEO & Co-Founder, Zlatko Bogoevski. “As we celebrate this milestone, we remain committed to our core values and unwavering in our mission to deliver exceptional value to our customers. This recognition energizes us to continue pushing boundaries, embracing change, and shaping a future that is even more remarkable.”

The Inc. 5000 class of 2023 represents companies that have driven rapid revenue growth while navigating inflationary pressure, the rising costs of capital, and seemingly intractable hiring challenges. Among this year’s top 500 companies, the average median three-year revenue growth rate ticked up to an astonishing 2,238 percent. In all, this year’s Inc. 5000 companies have added 1,187,266 jobs to the economy over the past three years. 

For complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, location, and other criteria, go to www.inc.com/inc5000. The top 500 companies are featured in the September issue of Inc. magazine, available on newsstands beginning Tuesday, August 23. 

“Running a business has only gotten harder since the end of the pandemic,” says Inc. editor-in-chief Scott Omelianuk. “To make the Inc. 5000—with the fast growth that requires—is truly an accomplishment. Inc. is thrilled to honor the companies that are building our future.” 

“We have to give a lot of credit for this award to two very important groups: Our BetterBot team and our clients,” said Robert Turnbull, President & Co-Founder of BetterBot. “Something special happens when you bring together a team of bright, motivated people who genuinely care for each other, and that’s the wonderful folks here at BetterBot. And to our clients who saw and see where this technology is going and have a shared vision that we’ll all get there together. Thank you.”

About BetterBot

BetterBot’s business has continued to grow over the last year, with new products and services regularly thrown into the mix. They are multifamily’s #1 automation platform by creating technology that makes life easier for leasing teams. BetterBot offers the multifamily industry technology using AI chat along with lead nurturing to save onsite teams time and money. It is the leasing agent that never sleeps and engages prospects and residents alike to help them find the information they need wherever and whenever they need it. To learn more about BetterBot, go to BetterBot.com


Tiffany De Alva



More about Inc. and the Inc. 5000 


Companies on the 2023 Inc. 5000 are ranked according to percentage revenue growth from 2019 to 2022. To qualify, companies must have been founded and generating revenue by March 31, 2019. They must be U.S.-based, privately held, for-profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2022. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2019 is $100,000; the minimum for 2022 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Growth rates used to determine company rankings were calculated to four decimal places. 

About Inc. 

Inc. Business Media is the leading multimedia brand for entrepreneurs. Through its journalism, Inc. aims to inform, educate, and elevate the profile of our community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating our future. Inc.’s award-winning work reaches more than 50 million people across a variety of channels, including events, print, digital, video, podcasts, newsletters, and social media. Its proprietary Inc. 5000 list, produced every year since 1982, analyzes company data to rank the fastest-growing privately held businesses in the United States. The recognition that comes with inclusion on this and other prestigious Inc. lists, such as Female Founders and Power Partners, gives the founders of top businesses the opportunity to engage with an exclusive community of their peers, and credibility that helps them drive sales and recruit talent. For more information, visit www.inc.com. For more information on the Inc. 5000 Conference & Gala, slated for October 31 – November 2 in San Antonio, visit http://conference.inc.com/

Multifamily Automation

Automation Best Practices in Multifamily

Automation can be used in various ways, especially in the multifamily housing industry. It can enhance the resident experience, increase operational efficiency, and streamline processes. Critical areas for automation in multifamily can include leasing processes, resident services, and communication/engagement. 

Implementing the right kinds of automation can be the difference between 1 and 100 hours of extra work in a month. Investing in automation that works can save your team immensely. To make the most of how your systems are working, there are best practices to put into place from the beginning. 

Automation Best Practices in Multifamily Housing

Implementing a comprehensive automation strategy

First, you’ll want to assess your automation needs by looking at your pain points. What processes are taking the most time for your leasing teams? What areas require human interaction, and what would be easiest to automate? Define your goals and objectives based on the information you find. Then you can prioritize your initiatives based on impact and feasibility. Decide which tools make your life easier, and look for the best options.

Choosing the right automation technologies and vendors

Conduct thorough research and due diligence on all the platforms available. Compare the value you pay for each platform, and decide which makes the most sense for your company. It’s essential to evaluate the scalability of your portfolio and what integrations are available. Do they play nice with other vendors? Seek recommendations and references from other industry experts to understand the success of a tool’s functionality.

Ensuring seamless integration and interoperability

Once you’ve found the right tech stack, establish open communication protocols and standards from the beginning. It’s often practical to complete a 90-day test period on a few properties before rolling out a product to the entire portfolio. This way, you can ensure the compatibility and functionality of the product before involving more parties. You’ll want to take the time to integrate different automation systems and platforms as much as you can to make the most of your automation. 

Providing proper training and support

Once you’ve finished testing your products, you are ready to roll out to the entire team. Training staff on new automation technologies and processes is critical. Ensure the tools you have partnered with offer ongoing support and troubleshooting assistance. Encourage your team to share feedback addressing any concerns so that you can share it with the appropriate groups. 

Case Studies: Successful Automation Implementations in Multifamily Housing

Check out how these companies have implemented automation techniques to save their teams time and money:

  • Paradigm saved over 6K hours by implementing chat and lead nurturing technologies
  • ITEX saved over $115K by implementing automation for their primarily affordable communities
  • Highmark saved their properties over 104 hours a month by automating processes

Automate Away

At the end of the day, implementing the right automation solution can assist in several ways. On average, teams using BetterBot’s automation platform save about 100+ monthly hours per property. That saves their team $2,000+ and helps reach prospects they may not have previously been able to. Implementing these best practices when choosing your automation can help ensure everything goes off without a hitch. Embrace the automation tools available to improve efficiency and satisfaction for both prospects and residents. 

Chatbot vs Live Chat

Differences Between Chatbots and Live Chat

Over the past decade or so, the property management world has undergone quite the digital transformation. From things like VR tours to e-signing, new technologies are continually pushing the envelope of what’s possible in multifamily. Yet, one of the most important innovations driving change in the industry isn’t one of the flashiest or most expensive. In fact, chatbots are one of the simplest and most affordable technologies a property management team can adopt. But can a bot hold its own against more traditional live chat-based customer service? Today we’ll break down the chatbot vs. live chat debate to get to the bottom of which one is really better for converting users into new renters. 

Chatbot vs. live chat: the breakdown

Who will win? While both chatbots and live chat ultimately share the same purpose, there are a variety of important ways that they differ in functionality and overall helpfulness. Let’s see how each holds up to scrutiny. Time for the chatbot vs. live chat showdown. 

Where chatbots go the extra mile

24/7, 365 service

Today’s prospective renters want to be able to get info on properties and have their questions answered anytime, anywhere. The beauty of chatbots is that they allow hands-off customer service whenever it’s needed, even when it’s after business hours or on holidays. Most people tend to do research when they’re off the clock, so having a chatbot available to handle requests can be a big plus for your team. 

Instantaneous responses 

We all live busy lives, and the shorter amount of time we can spend waiting on info or assistance, the better. Chatbots are automated, which means they can provide information almost instantaneously. 

Let’s your team focus on other tasks

One of the biggest pros of having a chatbot is that it allows you to give more time back to your property management teams. Instead of employees filling their days responding to an endless amount of customer service queries, they can redirect their focus and energy into other, higher-value tasks like marketing and outreach. 

What are the Limitations of Chatbots?

No human touch?

Chatbots can answer questions quickly and effectively, but when not programmed well, they can come across as cold, artificial, and unpleasant to converse with. That’s why it’s super important to customize and build personality into your bot. That way each conversation users have will be friendly, pleasant, and helpful. In fact, 33% of consumers user conversational marketing tools for scheduling and average satisfaction of a bot-only chat is 87.58% which is higher than the average rate for when prospects engage with a human.

Harder to take care of complex queries

Bots can handle simple requests like no one’s business. But they’re only programmed to understand and offer solutions to a certain set of scenarios. When it comes to more complex customer service issues, they may have trouble providing answers. They can also be tripped up by any spelling errors that occur. If a user submits a query with typos, natural language processing chatbots will have a hard time parsing through and understanding the text, whereas guided conversation can offer suggestions so that the bot never breaks. Guided Conversation bots can actually fix issues that Natural Language Processing bots encounter. Guided Conversation is a clear solution to handling prospect interaction by attending to 100% of the questions 100% of the time. Natural Language processing bots only succeed on average 66% of the time. This is why it’s important to create a seamless chatbot to human handoff when these situations arise.

What is the disadvantage of live chat?

Low volume capacity

Popular properties may have dozens (or even hundreds) of queries sent in each day. If you only have 1 or 2 people taking care of these requests, you’re severely limited in how many requests you’re actually able to complete. And that means people will take their interest elsewhere. 

Longer wait times

Chatbots can answer a request in under a second. If you’re talking with a live agent, you have to sit and wait for each new message to roll in, a process that can take upwards of 30 minutes if you have a lot of questions or a particularly tricky issue that needs resolving. 

Teams have to hire additional help

Like we mentioned earlier, popular properties can have hundreds of queries each day. But many teams don’t have the funds or resources necessary to hire a whole fleet of live agents. 

Chatbot vs. live chat: the ultimate verdict

While each method has its advantages and disadvantages, it’s clear that chatbots are winning when it comes to customer service and renter conversion. Today, 70% of consumers prefer chat over other forms of communication, and bots can provide quick answers with no need to wait for an available live agent. What’s more, we’ve found that if a bot has a successful conversation, it has upwards of a 95% consumer satisfaction score. With properties that use BetterBot specifically, we’ve seen that 10% of all conversations starting on our chatbot convert to a viable prospect or scheduled appointment. Along with converting more prospects into renters, these automated conversations have saved over 1 million hours for leasing teams across the country, allowing them to spend more time on the tasks that matter most.

If you found this guide helpful, we’ve got more where that came from. Explore the latest multifamily news and trends on the BetterBot blog. 

Affordable Automation

3 Reasons You Need Automation at Your Affordable Community

While affordable communities are often consistently full, they require an immense amount of attention. When considering an automation platform, many assume that it would work best for a community looking to lease more apartments. While this can certainly be the case, automation can actually help ease the workload for affordable communities, allowing the site teams more time to focus on caring for the residents they have. Here are a few reasons you should implement automation at your affordable community. 


In affordable communities, high traffic is likely to be generated to the property. It’s common to find that a bulk of that traffic may be unqualified due to several factors. Having automation in place can help your properties prequalify to ensure that the traffic being sent to the communities is more likely to be qualified. In addition, it saves your leasing staff from having to answer common questions manually.

Waitlist Management

Managing your waitlist can be daunting, especially if your properties use the old-fashioned way — pen and paper! Implementing automation at your affordable communities could actually help you manage your waitlist more effectively. Now it’s easier than ever to manage who is next in line for a chance to live at your community. 

Follow Up 

Using automated lead nurturing, you can follow up with prospects interested in your communities. Your properties no longer need to be inundated with the number of follow-ups they must complete. It can all be set up for them. Your automation solution can answer questions wherever your properties can be found online: ILSs, websites, social media accounts, and more. Now those leads that come in can be attended to using processes that are predetermined and allow your properties more time. 
Although many affordable communities may not necessarily need more leads, they do need to consider the prospect experience and what marketing tools are in place. Implementing technology such as automation could help supplement the work that the on-site staff is doing and ultimately save your properties time that could be allotted to more critical tasks. Learn more about how automation can help save time with the Ultimate Guide to Automation.

Leasing Prep

Leasing Prep for Peak Leasing Season

Peak leasing season is the busiest time of year in the multifamily industry. It typically occurs during the summer months when leasing is at its highest velocity. Many people move during this time of year for a myriad of reasons, including weather, time, and availability. It’s important to be prepared for the busiest time of year, so we are sharing some things you and your teams can do to prepare for the influx of traffic.

Stock Up on Collateral

Take a look at the marketing collateral you have available. This could be flyers, brochures, PDFs, business cards, etc. Make sure all information is accurate and confirm you have enough inventory for the upcoming season. If there’s anything you need to get ordered, be sure to do so right away so you are not waiting for what you need. Being prepared is one of the most important things you can do to get your team ready for higher levels of traffic. 

Complete Assigned Training

If your team has any assigned training they need to complete, now is the time! Once traffic starts picking up, it is likely you won’t have as much time to work on this, and you want to ensure your team is prepared for anything that comes their way. Make sure your team is breaking up shifts appropriately, allotting time for each member to catch up on what they need to. 

Confirm Accurate Info

Confirm all info is accurate and up to date on listings, websites, and anywhere else viewable to the public. Be sure to audit your address, office hours, photos, pricing, and amenities so that you are putting your best foot forward. You want to confirm data is pulling through correctly anywhere prospects can find you. Don’t forget that if your team uses BetterBot’s platform and your websites are up to date, the information should pull through automatically. However, if you do notice any discrepancies whatsoever, you can always reach out to support@betterbot.com to see what’s going on. 

Evaluate Model Unit

Walkthrough your model units and make sure everything is looking appropriate. Of course, you want it to look clean and tour ready. You’ll also want to take a look at the decor that is displayed. If it’s feeling outdated, but you don’t have the budget for a complete rehaul, see what you can simply remove from the unit. Sometimes, the space can look fresher by getting rid of items that are clogging up the space. If you do have the budget to revamp your model unit or even add some light upgrades, be sure to do so well in advance of peak leasing season so that you are ready to show it off.

Set Up Automation

Explore automation processes that can help take some of the burdens off your teams during the busy season. BetterBot offers automated features that answer questions anywhere you are found online. It also nurtures leads for the on-site teams, which saves an average of 104 hours per property each month. That being said, automation can truly save your teams so much time, allowing them to focus on more critical tasks. During peak leasing season, time becomes crucial for your team. It can often seem like there are not enough hours in a day to get everything done. When you set up automation in advance, it takes some of that burden off the site teams. If you want to learn more about how automation can help ease your workload, check out the ultimate guide to automation.

Set Realistic Goals

Create some reachable goals for your team. With the influx in traffic, you will want to make sure you are closing at an appropriate rate. Setting goals for closing leases should help your team achieve this. Use the SMART method to help set up realistic goals. Ensure all goals are Specific, Measurable, Achievable, Relevant, and Time-Bound. Not only should you use this method to determine where you want to go, but you should also implement strategies to help your teams get there. Work together to come up with a plan so that everyone is on the same page.

With the summer months typically being the busiest time of year in the multifamily industry, we know how important it is to get your ducks in a row beforehand. Implement these tips and tricks to help ensure your on-site teams have all the support they need. Want to learn more? Find out how technology can help short-staffed leasing teams

Gen Z Apartment Search Habits

Gen Z Apartment Search Habits

As more and more Gen Zers are on the hunt for apartments, it’s essential to consider what they may be on the lookout for. Gen Z consists of individuals born from 1997 to 2013, meaning more individuals in this range are searching for a place to live. Here are some things most commonly seen as necessary for Gen Z during their apartment search. 

Technology Matters to Gen Z

Gen Z was raised using technology, meaning most are incredibly comfortable using different technological devices and programs. When leasing to these individuals, having the right technology matters. If you’re not already, you may want to look into different platforms such as chatbots, virtual tours, and especially online leasing. In fact, 62% of young renters find technology critical while searching for a new apartment home. 

Apartment Amenities

In addition to being able to lease an apartment easily, Gen Z is looking for some specific amenities. It’s essential to have a work-life balance, and Gen Z knows this better than anyone. That’s why they need to have specific amenities. For example, having high-speed internet is a must. Not only because they need to be able to work from home but also because they are most likely to stream content rather than utilize traditional cable tv services. 

The top 5 apartment amenities for Gen Z include: 

  • High-speed internet
  • Outdoor amenities
  • Coworking spaces
  • Property technology
  • Package room

Online Reviews For Search

As we know, Gen Z has grown up being able to refer to technology whenever they want. Therefore, they are expected to go directly to online reviews before making a purchase, and apartment hunting is no different. Ensure your online presence is current, and you have a healthy mix of reviews. Your reviews needn’t be 100% positive but must be authentic. You can turn a negative review into a positive one by addressing the situation and working to make things right. When prospects see that the management team is attentive and on top of things, they will likely consider that during their search. 

At the end of the day, one thing Gen Z can appreciate is transparency. They want to know what they are getting when they enter a situation. Finding an apartment can be stressful at any age, but for early renters, it may be even more confusing. That’s why it’s important to consider these trends when trying to market to this generation. Check out more Multifamily Marketing Trends to keep in mind. 

Automation for Pre-Leasing

How Automation Can Help You Pre-Lease Your Community

Managing a lease-up community is hectic. There are a myriad of things to do to prepare and marketing a community becomes a daunting task. But not everything needed to lease up the community has to be stressful. Setting up automation strategies can help you pre-lease your new community. 

Engage with Automation

Using automation at your lease-up community can engage prospective residents from the moment they look your property up on the internet. Using automation like a chatbot, you can reach customers anywhere they can find you, like social media, property websites, landing pages, ILS accounts, and more. As you begin to claim your listings, having a bot can help field the traffic that comes through and share the most qualified leads with your on-site team. 

Nurture During Pre-Leasing

Automation can help you nurture leads at your new community. Your on-site team is inundated with things to prepare the property. They are fielding tasks that are not typical on an established property. That’s where lead nurturing comes in. It’s common for lease-ups to see several people who want to see what’s new and aren’t genuinely qualified or interested. Having a nurture solution can help weed out those prospects that may not be serious about leasing and have your site teams working with those most likely to lease. 

Save Time For Your Teams

When pre-leasing a community, many marketing teams may set up a splash page to get a list started. It may not have all the information that an entire website would have, but basic information to get interested in the property. With minimal details, prospects may be prone to asking more questions because they seek answers they can’t find online. Using an automation solution with chat technology may help save time by answering those questions for you. While your chatbot solution answers questions, it may also nurture those leads, set appointments, and even begin the leasing process for you. On average, BetterBot customers see 100+ hours saved per property when using the complete solution. That’s some vital time that could be allotted to more critical tasks. 

When it comes down to it, automation can help assist communities of all types. However, it becomes imperative at a lease-up community because teams often work with a leaner staff and higher traffic volumes. Your teams can work efficiently using the available tools while providing the top service expected at a new community. Check out some of the ways that automation can help short-staffed leasing teams

BetterBot Promotes Debbie Sehorn to COO

From Zlatko Bogoesvski, CEO and Co-Founder of BetterBot: “It is my pleasure to announce that Debbie Sehorn has been appointed as the new Chief Operating Officer (COO) of BetterBot effective immediately. Debbie has been an integral part of our team for the past four years, and her contributions have been instrumental in driving the company’s success.

Debbie joined BetterBot as a finance manager and quickly demonstrated her ability to manage complex financial operations. She also took on the additional responsibility of overseeing HR, where she implemented policies and procedures that have helped us attract and retain top talent.

Most recently, Debbie has been leading our efforts to improve operational efficiencies. Her keen analytical skills and strategic thinking have been invaluable in identifying areas where we can streamline processes and reduce costs.

As COO, Debbie will continue to oversee finance and HR, and will take on additional responsibilities, including managing our day-to-day operations and ensuring that we are meeting our growth targets. With her strong leadership skills and deep understanding of our business, I have no doubt that she will excel in this new role.

Please join me in congratulating Debbie on this well-deserved promotion.

From Robert Turnbull, President and Co-Founder of BetterBot: “I love it when people are promoted and everyone thought they already had the job.  That means you just promoted the right person and Debbie Sehorn has proven time and again she is absolutely the right person for this job.

With Debbie focused on improving operational efficiencies, it allows me to focus solely on our product evolution, go-to-market strategy, and revenue growth for BetterBot. With the exponential leaps and bounds AI is taking right now, we plan to keep BetterBot well ahead of the curve and solving problems before now not attempted.” 


Using QR Codes Effectively in Multifamily

Here’s how to use QR Codes Effectively in Multifamily

Despite how they used to be underutilized in the past, QR codes are not dead! Businesses use them all the time successfully to share information. Why should the multifamily industry be any different? Here are a few ways to effectively use QR codes for marketing in the multifamily industry. 


Using QR codes on your leasing signage can be a great way to handle traffic. For example, adding a code to your office hours signage and leading users to your virtual leasing agent may allow prospects and residents to still be helped, even if no one is available in your leasing office at the moment. 

Print Marketing 

Adding QR codes to your print collateral can help users easily find assistance even after they’ve gone home. For example, adding a code to your brochure may be easier than having the user type in your entire property URL, which may encourage additional engagement with your site and branding. 

Commercials and Ads

QR codes on commercials and advertisements can be a great way to direct traffic to your property website or even your virtual leasing agent. For example, you may add your QR code to a YouTube or TikTok ad, to prompt users to engage with your community. 

Where can I get a QR code made? 

While many tools, such as Canva, have the ability to create QR codes, BetterBot also has this functionality right in the dashboard. Users can find different QR codes that begin at whatever starting point in the conversation is desired. For instance, you can easily save a QR code starting at the schedule an appointment workflow, or you can begin at the welcome screen. Not only can you customize where to start the conversation, but you can also customize the tracking so that you know how often these codes are being used. Now there is no excuse to miss a prospect because the bot can handle that traffic for you, truly anywhere you are being represented. 

Ensuring you are catching all potential customers doesn’t have to be stressful. With all the different places renters are looking, you can be sure never to miss a prospect again. Between social media, print marketing, ads, ILSs, and more, you can ensure your messaging is consistent across the board by utilizing these tips. Learn more about how AI can best serve in the multifamily industry

Want to learn more?

Get inspired with
our latest case study

Want to learn more?

Get inspired with
our latest case study

Want to learn more?

Get inspired with
our latest case study

Want to learn more?

Get inspired with
our latest case study

Want to learn more?

Get inspired with
our latest case study


Well hello there.


Well hello there.

Better Bot Fav Icon

Well hello there.