We are proud to say that BetterBot has officially scheduled over 300,000 appointments in just 3 years of being live. That being said, there are a number of lessons we’ve learned from our experience scheduling this many appointments and we want to share 3 very important lessons.
There Is A Time And Place For Lead Gating
In certain situations, it may be appropriate to ask for a prospect’s information before providing more information. However, we have learned that in the multifamily atmosphere, the bounce rate can skyrocket if there is not enough information provided. Throughout scheduling over 300,000 appointments, we have seen a 92% show rate, which is 276,000 prospects we have helped through the door. A huge reason for this is that we don’t lead gate in order to find information. Prospective renters have a transparent experience that allows them to find all the information they are looking for all in one place. This also helps make sure that the leads that are making their way into the system are the most serious leads.
Guided Conversation Works For Scheduling Appointments
From the beginning, BetterBot has adapted to changes as we’ve learned. Early on, we built the largest proprietary Natural Language Processing (NLP) database in the multifamily industry, and we scrapped it for several reasons. We moved over to a Guided Conversation model because it’s fast and effective. Plus, Guided Conversation never breaks, which means prospects are not left frustrated and confused. Guided Conversation is also a simple platform. Having a simple platform helps break down information so that prospects can easily find and understand it.
Just Because Your Office Is Closed, Does Not Mean Business Stops
We learned that traffic doesn’t always happen when your team is on the clock. 58% of leads are coming in after offices are closed. This means potential leads are looking for assistance at any time of day. BetterBot has been able to come in as a solution and help share important information 24/7/365. Essentially, BetterBot is the leasing agent that never sleeps. It’s also more affordable than having someone on the clock at all hours. Business never sleeps, which is why it’s our mission to have our bots available to prospects wherever and whenever they want.
A Smooth User Experience Is Essential
It is critical to show a smooth leasing experience by moving them through the funnel. Our goal is to arm the site teams with the tools to make the process as consistent and seamless as possible. Having an intuitive leasing process is crucial. For example, Rent Dynamics leverages BetterBot for the seamless user experience of scheduling an appointment to tour an apartment. This naturally brings those prospects into the leasing process. In turn, Rent Dynamics’ CRM simplifies the journey and helps to accelerate the process of leasing. The two work together to provide a smooth experience — BetterBot by getting users connected to the next step and Rent Dynamics by taking those users through the leasing journey. Not only is it creating a smooth user experience for the customer, but Betterbot has helped Rent Dynamics’ clients schedule 14,220 appointments and counting. Sounds like a win all around.
At BetterBot, we are excited to hit some pretty significant milestones thanks to the help of our innovative team. In the last three years, we have continued to expand our offerings including the release of Student Bot, Affordable Bot, Senior Bot, and BetterBot For Leads. In addition to scheduling over 300,000 appointments, we have also greeted over 50 million prospective renters worldwide. We are grateful for all the lessons we’ve learned during this time. We will continue to share valuable information so that we can be an ever-improving source of knowledge.