QR-Codes-Multifamily

Using QR Codes Effectively in Multifamily

April 24, 2023

Here’s how to use QR Codes Effectively in Multifamily

Despite how they used to be underutilized in the past, QR codes are not dead! Businesses use them all the time successfully to share information. Why should the multifamily industry be any different? Here are a few ways to effectively use QR codes for marketing in the multifamily industry. 

Signage

Using QR codes on your leasing signage can be a great way to handle traffic. For example, adding a code to your office hours signage and leading users to your virtual leasing agent may allow prospects and residents to still be helped, even if no one is available in your leasing office at the moment. 

Print Marketing 

Adding QR codes to your print collateral can help users easily find assistance even after they’ve gone home. For example, adding a code to your brochure may be easier than having the user type in your entire property URL, which may encourage additional engagement with your site and branding. 

Commercials and Ads

QR codes on commercials and advertisements can be a great way to direct traffic to your property website or even your virtual leasing agent. For example, you may add your QR code to a YouTube or TikTok ad, to prompt users to engage with your community. 

Where can I get a QR code made? 

While many tools, such as Canva, have the ability to create QR codes, BetterBot also has this functionality right in the dashboard. Users can find different QR codes that begin at whatever starting point in the conversation is desired. For instance, you can easily save a QR code starting at the schedule an appointment workflow, or you can begin at the welcome screen. Not only can you customize where to start the conversation, but you can also customize the tracking so that you know how often these codes are being used. Now there is no excuse to miss a prospect because the bot can handle that traffic for you, truly anywhere you are being represented. 

Ensuring you are catching all potential customers doesn’t have to be stressful. With all the different places renters are looking, you can be sure never to miss a prospect again. Between social media, print marketing, ads, ILSs, and more, you can ensure your messaging is consistent across the board by utilizing these tips. Learn more about how AI can best serve in the multifamily industry. 

April 24, 2023
Short-Staffed-Leasing-Team

3 Ways Bot Technology Can Help Short-Staffed Leasing Teams

April 11, 2023

Staffing has been one of the biggest struggles for leasing teams over the past couple of years. With more and more millennials and gen Zers desiring a work-from-home atmosphere, leasing offices have been sparse. However, there are many ways digital leasing agent (bot) technology can interject and assist when leasing teams are shorthanded, including:

  • Information Sharing
  • Pre-qualifying
  • Lead Nurturing

Information Sharing for Short-Staffed Leasing Teams

Sure, all your property information is located on your website; however, renters want to find what they need as quickly as possible. Bot technology can help them get the answer they’re looking for. Not to mention, 62% of traffic happens after office hours. Therefore, having a solution that can manage traffic during those times is critical. When sharing information, you want to ensure that prospects are as engaged as possible with the platform. For instance, you wouldn’t want a prospective renter leaving your site because the chances that they will come back start to decline. You want a digital leasing solution that has everything in one place so that their experience is seamless.

Pre-qualifying

Pre-qualifying is vital for all property types and for different reasons. For instance, active adult communities may need to prequalify age constraints. Affordable and conventional communities may need to prequalify for income restrictions. Many properties experience an influx in unqualified traffic, which is why it’s so important to put the proper guidelines in place ahead of time. Having a digital leasing solution saves teams valuable time that could be used for more complex tasks.

Lead Nurturing

Follow-up is something that leasing teams often dread. It can be very time-consuming, especially when it comes to nurturing leads that may not be serious. Short-staffed teams should look for a bot/automation solution that offers lead nurturing capabilities to take some of the burdens of the site team. By utilizing lead nurturing and bot technology simultaneously, properties typically see an average time savings of 100 hours per property each month.

At the end of the day, there are endless lists of things that on-site teams have to tend to. That’s why it’s important to help prioritize what’s most important. Taking menial tasks away from the leasing teams allows them to focus on what’s most important — being human. Bots were never meant to replace humans but to help them. That’s why leveraging technology where it matters most can change how your communities do business.

April 11, 2023
Multifamily-AI

What Multifamily Can Learn from the 2023 Stanford AI Index Review

April 10, 2023

While the Stanford Institute for Human-Centered Artificial Intelligence (HAI) doesn’t specifically focus on the real estate industry, there are plenty of lessons that can be learned. The AI Index collaborates with many organizations, and the report is compiled by an interdisciplinary group from industry and academia. Here are some key takeaways that can be useful for multifamily decision-makers, owners, and managers.

1. There has been a significant increase in demand for AI specialists in Real Estate Rental and Leasing. The number of job postings requiring an AI skill set has grown from 0.65% in 2021 to 0.89% in 2022, in line with a significant increase in almost every industrial sector. We can expect this trend to accelerate with all the advancements in 2023.

2. The proportion of companies using AI has almost doubled from 2017, with a vast majority of these companies reporting significant cost savings and revenue increases directly related to the use of AI. For instance, in sales and marketing, 70% of respondents reported significant improvements in cost savings and revenue increases.

3.  AI is being deployed in a multifaceted way, with different AI capabilities used to improve different business units. Notable AI capabilities include Natural Language Understanding (33%), Virtual Agents (33%), Computer Vision (34%), and Robotic Process Automation (39%).

4.  Generative AI is breaking into the public consciousness, and interest in these technologies is rapidly increasing. This encompasses everything from large text-to-image models like DALL-E 2, text-to-video AI, and large language model chatbots like ChatGPT. Given the advances in large language models in the last 3 months, we can expect the public to increase use of these technologies.

5.  We are seeing that AI is contributing to the creation of better AI. For example, Nvidia reported that using AI allowed them to design better chips tailored to powering AI models. In general, there is a rapid increase in the use of AI to solve problems, which will accelerate the rate of innovation across all industries.

In conclusion, AI is now firmly on the map for industry, and the real estate industry is no exception. The only current barrier is the lack of professionals capable of implementing AI solutions. However, rapid improvements in AI will allow companies to operate with increased efficiency, leading to higher profits. By keeping up with the latest AI trends, multifamily decision-makers, owners, and managers can stay ahead of the curve and benefit from this game-changing technology.

April 10, 2023
Senior Housing Bot

How To Find The Right Bot For Your Senior Housing Community

April 3, 2023

Your tech should work for you, not against you, especially in the senior housing industry. Finding a bot technology that works for your team can be overwhelming, so we have put together a few ways to know you are making the right choice. Here are some things to consider when trying to decide: 

  • How it works
  • Insights
  • Value it brings

Consider How a Bot for Senior Housing Works

Consider how the digital leasing agent (bot) works. Complete a demo or a trial of the digital agent to determine how it works and ensure it has all the desired features. If possible, read reviews or chat with someone who has used the product before to see how it works in the real world. Will this tool solve the problem you are trying to resolve? Ask yourself these critical questions before making any decisions. Think about if the widget is making a process more straightforward. For instance, BetterBot’s solution streamlines the beginning stages renters typically go through. The bot pops up and says, “Hey, I’m here if you need me.” When engaged, the bot can provide many options and allows the prospective renter to guide the conversation. It also helps prequalify prospects by ensuring that they meet the age requirements necessary. Plus, it’s customizable so that your community can show off aspects that are most coveted. All of these actions can be met and straightforwardly facilitated by the digital leasing solution. 

Insights

Ensure the tool you are looking at has all the insights you need. For instance, most active adult communities have age restrictions. Therefore, you would want to know how much qualified traffic you get to advertise in suitable spaces. If you can pull or schedule reporting from a dashboard, that is a great sign. If you can see what sites the bot is best leveraged on, you can also find out how much you should be spending on those avenues. 

Value it brings

You’ll want to consider the value you receive for the price. For example, BetterBot customers typically see a time savings of 62 hours a week per property each month by utilizing automation. That’s valuable time the on-site team saves to shift their focus to more critical tasks. Many tools will offer a free trial period, as well, so you can try before you buy. 

It doesn’t have to be overwhelming to bring a digital leasing agent to your senior community. When evaluating what tools work best for your prospects, consider utilizing bot technology that is easy to use, time-saving, and valuable. Being able to see insights in your platform’s dashboard is crucial to measure the success of your tools. Don’t forget to consider the different types of chatbots and what might be best for the end-user experience. 

April 3, 2023

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