Survey Builder

BetterUpdates — Add Surveys Within Your Bot With Survey Builder

Understanding precisely what your prospective residents are looking for is essential when working on your marketing strategy. With our latest feature, Survey Builder, communities can ask specific questions directly within the bot. Here’s the scoop.

Why use survey builder?

Survey builder allows each community to create a customized experience within the bot. Some typical questions that are asked include:

  • Do you have any pets? 
  • How many people are living in the unit? 
  • Do you require covered parking?
  • What amenities do you desire the most in your community?
  • Are you 55 and older? 

These questions can be in the form of multiple choice, short answer, or Yes/No. Once the user selects their preferences, you can understand better what is essential for the future resident and give the ability to display information that is best suited for their needs. 

How survey builder works

Users can log into their BetterBot dashboard and create surveys using the survey builder tab. They can make the most important questions to them all within a few clicks. Users will also find templates commonly used for inspiration within the survey builder. You can also select where the survey should be placed in the user flow. 

We know it’s crucial to have customizable capabilities depending on the community. Each property has different needs, so we continue to create features that will meet those demands. To find out what other customizations you can find within the bot, check out our BetterUpdates

Bots and humans

Why Bots Will Never Replace Humans

Given AI’s attention lately, it’s not surprising to see elevated levels of anxiety among employees and managers in multifamily. However, it’s essential to recognize that bots will never replace the human element — here’s why.

Bots Don’t Have Human Intelligence

AI bots are not approaching human intelligence. Currently, AI is nothing more than a collection of algorithms fed by large amounts of data and processed by powerful computers. That means that even the smartest AI cannot even come close to a human in natural language understanding. AI machines are incapable of common sense, flexible thinking, or empathy. General AI resembling what you see in movies is still not on the horizon as AI is in its infant stages.

Where Bots Win

AI bots will require a rethink of management practices in multifamily. Now that we concluded that AI is not as smart as humans, let’s also agree that AI is better than humans at certain tasks. Bots never get tired, can efficiently talk to multiple people at once, and crush repetitive tasks. The question becomes how to best structure this human and AI coexistence to allow humans to concentrate on higher-level tasks while the bots handle the mindless repetitive stuff. It can be a powerful combination.

Which Is Preferred?

AI is advancing quickly and will provide a competitive advantage for property management companies. Based on where we are today compared to just a few years ago, the progress in AI tools has been nothing short of staggering. Two parallel processes fuel this aggressive advancement. Improvement in AI technology and adoption by end users who have come to prefer interactions with bots vs. humans.

It’s important to start exploring solutions as soon as possible because finding the perfect human/bot balance can take time. However, when done correctly, AI bots can supercharge your organization and improve your interaction with future and current residents. And yes, humans are safe for now. To learn more about the progress of AI, check out how ChatGPT impacts the multifamily industry.

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