How Coastal Ridge’s Properties Saw An Extra 6 Leases Per Month

Almost 6 Leases/Property/Month!

Coastal Ridge dives into lease data around automation

Many in the Multifamily Industry are facing the same challenge right now: The labor shortage. More leasing professionals are leaving their properties than are coming in and replacing them is getting even more expensive…if you can find them.

One such company, Coastal Ridge, has been testing and deploying automation solutions to help during this labor shortage. The goal?  To give their leasing agents a better-quality work environment by reducing the volume of mundane, repetitive tasks they have to do on a daily basis and give them their time back.  But at what cost?  And is automation really working for them?

So Coastal Ridge did a deep dive into the data, and this is what they found using 36 of their properties over a period three months using just BetterBot’s web chat skill:

The following are averages per property per month…

2,260 – Number of renters greeted

174 – Unique renter conversations

340 – Total renter conversations

124 – Specific questions answered

14 – Virtual tours provided

29 – Conversational handoffs to the leasing team

19 – Appointments scheduled

5.8 – Leases that BetterBot helped facilitate

67 – Hours BetterBot’s web chat skill saved each property

$1200 – Money saved by deploying BetterBot’s web chat automation skill

And just for fun, when you add up all 36 properties for 3 months, Coastal Ridge saved 7,236 leasing team hours which equals $130,248 in cost savings. Was it worth it? “Absolutely,” says Megan Womick, Marketing Manager at Coastal Ridge. “We really do care about providing immediate service to our renters and reducing the workload for our leasing teams. Deploying this automation accomplished both.”



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