Labor-Shortage-Multifamily

The Labor Shortage is Affecting Multifamily – Here’s How BetterBot Can Help

The pandemic is truly the gift that keeps on giving. Along with other trends accelerated by the rise of the coronavirus, new and worsening labor shortages are gripping almost every industry. In the multifamily sector, labor shortages of construction and property management workers have been a fact of life since the Great Recession, but an aging workforce and a failure to fully recover from that recession has left the industry in a tight spot as the pandemic reaches its second year. At the same time, new technologies and tools are making it easier for leasing teams to keep up with quickly rising demand. 

BetterBot is one of those tools. A multifunctional property management chatbot, BetterBot has been helping property management teams automate the leasing journey since 2018. Here’s how it can help give your team a leg up in 2022.  

How BetterBot can help leasing teams thrive during a labor shortage

A survey put out by AppFolio and the National Association of Apartments (NAA) asked property managers what their biggest challenges were in 2021. Unsurprisingly, more than 50% listed staffing and recruitment as top concerns. Whether your multifamily team is facing labor shortages or not, rising demand in multifamily is making it harder to keep up with day-to-day tasks and provide excellent service to prospects. 

It’s clear that this trend isn’t sustainable. But where current customer support methods simply can’t keep up with the pace, BetterBot can. Here’s how:

24/7 Service

A lot can happen before and after business hours. And more than likely, your prospective renters are looking up your property after your team has clocked out for the day. In fact, ​​our research has shown that 58% of our customer’s traffic occurs after hours. If you don’t have a built-in system to assist people when you’re OOO, you’re really shooting yourself in the foot. 

Here’s a surprising stat – 20 years ago, 50% of all leads went unanswered. Today, that statistic hasn’t changed. This lines up with the fact that multifamily teams have consistently been understaffed, and that labor shortage makes it tough to connect with every lead. Fortunately, BetterBot offers a simple fix. Think of our customizable chatbot solution like an always-on extension of your leasing team. No matter the time or day, it’ll always be there to offer 24/7, 365 support on everything from scheduling appointments to answering questions about your property – and more. 

More qualified leads

With housing costs quickly pushing many out of the single-family market, many people are choosing to rent instead. But not every property is the right fit for a particular person. And it can be a particularly grueling task for property teams to weed out unqualified leads day in and day out. 

BetterBot can take care of it. BetterBot for Leads makes sure prospects never slip into the cracks. And it helps you figure out which ones to target. Our chatbot manages leads from any marketing source and converts them 3x faster than standard ILS. And if that wasn’t cool enough, we have an 50% open rate on our follow-ups, 16.9% of opens click to our bot and nearly 30% of all prospects become leads. No more missing out. 

More time back for your teams

Of course, one of the biggest consequences of not having enough team members is that the employees you do have don’t have enough time. For many leasing teams, it’s simply impossible to get through every task that needs to be completed in a day. And even if your team devotes more time to particular tasks, that means others will get ignored. All of this combined can create an overwhelming work environment, which can be detrimental to your workforce. 

BetterBot makes it easy to relieve some of the burden on your teams. Both BetterBot for Web and BetterBot for Leads gives time back to your teams by handling customer service and managing your list of leads. When you’re not having to constantly answer questions about your property or pick the best leads, you can spend more time cultivating valuable relationships with prospects and current renters. 

Easy access to info and resources

Making sure information about your property is accessible to everyone is critical these days. One of our favorite things about our chatbot is that it can be integrated pretty much anywhere. This means that people who find your property on social media or Google My Business can interact with BetterBot and get answers to their questions right where they are, without having to navigate to your site. 

The key to getting great leads today is meeting people where they already are. BetterBot can do exactly that even in the midst of a labor shortage. Learn more here!



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